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Kia America Achieves Best-Ever First-Half Sales with Strong Consumer Momentum

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Kia America Achieves Best-Ever First-Half Sales with Strong Consumer Momentum
SHERIDAN, WYOMING – September 23, 2025 – Kia America is celebrating a major milestone as it posts the highest first-half sales in its history, signaling strong consumer confidence in the brand’s lineup of stylish, tech-forward, and electrified vehicles.

The company sold an impressive 416,511 vehicles in the first six months of 2025—an 8 percent jump over the same period last year. Notably, retail sales soared 12 percent year-over-year, setting a powerful tone for the rest of the year.

Record-Setting Models Drive Growth

Kia’s upward momentum was largely driven by the standout performances of four key models—Carnival, Telluride, Sportage, and the all-new K4—all of which achieved their best-ever first-half sales. These customer favorites are winning over drivers with their blend of comfort, capability, and next-gen features.

  • Carnival sales surged 57 percent
  • Telluride climbed 15 percent
  • Sportage increased 9 percent
  • K4 rose 7 percent

Other models like the K5 and Sorento also impressed, with the K5 up a whopping 170 percent and Sorento gaining 9 percent year-over-year.

Surging Demand for Electrified Options

Kia's electrified and hybrid vehicles saw skyrocketing demand, with hybrid sales alone up 70 percent compared to the same time last year. Sedans and SUVs also saw meaningful growth—29 percent and 9 percent, respectively—highlighting Kia’s ability to appeal to a wide range of driver needs.

“In the face of uncertain market conditions, Kia delivered a record-breaking first-half sales performance, a milestone made possible by the continued interest from consumers in our well-designed, technologically advanced lineup,” said SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America. “Our core models including Carnival, Telluride, Sportage, and K4, continue to set sales records. Coupled with the steady sales growth generated by our electrified and hybrid models along with the continued rollout of the 2026 EV9 Nightfall Edition and the newly introduced EV9 GT-Line featuring a two-tone roof, we expect this positive sales trajectory to continue. In the second half of 2025 Kia will remain agile in our response to changing market conditions and steadfast in our commitment to delivering products and services that meet the expectations of US consumers.”

Kia at Electrify Expo: Bringing EVs to the People

In addition to its strong retail performance, Kia continues to build awareness and excitement around EVs through its participation in Electrify Expo, North America’s largest electric vehicle festival. Designed to educate and inspire, the event gives attendees hands-on experiences with the latest EV tech.

Following appearances in Los Angeles, Kia will be featured at:

  • Electrify Expo Seattle, July 12–13
  • Electrify Expo Chicago, September 13–14
  • Electrify Expo New York City, October 17–19

These events are helping Kia make EV ownership more accessible and exciting for American consumers nationwide.

Looking Ahead with Confidence

With a diverse lineup that blends performance, innovation, and sustainability, Kia is clearly resonating with today’s drivers. Whether it’s families seeking comfort in the Carnival, adventurers choosing the rugged Telluride, or eco-conscious drivers embracing hybrids and EVs, Kia’s momentum is building across the board.

To explore Kia’s award-winning models and find out what’s new for the second half of the year, visit www.kia.com.

Kia Celebrates Life’s Milestones with a Joyful Road Trip in New 2026 Sportage Campaign

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Kia Celebrates Life’s Milestones with a Joyful Road Trip in New 2026 Sportage Campaign
SHERIDAN, WYOMING – September 23, 2025 – Kia America is putting a fresh spin on the classic American road trip with a new two-part campaign that captures the freedom, excitement, and emotional connection of travel—featuring the versatile 2026 Sportage compact SUV. With scenic landscapes, heartwarming moments, and an iconic soundtrack, this new creative direction invites consumers to see how the Sportage can elevate every journey, no matter the destination.

A Road Trip Story Told in Two Parts

At the heart of the campaign are two 30-second episodes that follow a couple’s evolving love story, unfolding behind the wheel of the updated 2026 Sportage. The first spot, titled “Keep the Adventure Going,” sets the tone with a young man exploring America’s varied terrain in the rugged Sportage X-Pro. As his journey progresses, each location is marked by a playful wardrobe change—his t-shirt transforms to reflect each stop on the map.

In Texas, fate steps in when he meets someone special: a young woman wearing the exact same t-shirt. Their chemistry is instant. The commercial ends with the tagline “Keep the Adventure Going” as the new couple sits side by side in the Sportage, smiling and now donning matching “Virginia is for Lovers” shirts.

The second part of the story shows the couple continuing their adventure in the eco-friendly Sportage Hybrid (HEV), celebrating life’s shared moments and enjoying the ride as their journey—and relationship—deepens.

Showcasing the Versatility of the 2026 Kia Sportage

The updated Sportage brings a fresh design and an enhanced experience for today’s drivers. Key highlights include:

  • A bold exterior featuring a broad, upright grille
  • A spacious, tech-forward interior cabin
  • Wireless connectivity for seamless entertainment and navigation
  • Advanced driver assistance systems
  • Electrified options, including a turbo hybrid powertrain

Russell Wager, vice president, marketing, Kia America, explained the lasting appeal of the model: “Sportage is Kia’s longest-running nameplate for a reason, because it is the perfect SUV for every driver regardless of life stage,” he said. “With its class-leading interior space, advanced driver assistance features, a tech-forward cabin and available electrified powertrains, Sportage is built for anything people might encounter on the road of life.”

A Multi-Platform Campaign Built for Today’s Drivers

Kia’s new campaign goes beyond television, reaching consumers wherever they are online. In addition to the 30-second broadcast spots premiering in July, the brand is rolling out:

  • 15-second teaser clips
  • Digital display ads
  • Print and out-of-home features
  • Engaging social media content, including interactive skins and banners

These will appear across platforms like TikTok, Pinterest, Meta, Reddit, and Snapchat—bringing the road trip vibe to feeds everywhere.

Available Now, Ready for Your Next Chapter

The 2026 Kia Sportage, including both the X-Pro and hybrid models, is now available at Kia dealerships nationwide. Whether you’re chasing adventure, starting a new chapter, or just looking for a fun and reliable ride, the Sportage is ready to make the journey unforgettable.

Learn more at www.kia.com

FIAT Lights Up Turin: Over 40,000 Celebrate San Giovanni with Shaggy, Stars, and Fireworks

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FIAT Lights Up Turin: Over 40,000 Celebrate San Giovanni with Shaggy, Stars, and Fireworks
SHERIDAN, WYOMING – September 23, 2025 – Turin’s Piazza Vittorio Veneto came alive on June 24th as over 40,000 people gathered to celebrate the city’s beloved Patron Saint day with the spectacular “Torino is Fantastic” concert, proudly sponsored by FIAT. The unforgettable night of music, emotion, and fireworks brought together Italy’s most iconic artists and international reggae legend Shaggy for a dazzling open-air experience.

A Powerful Tribute to Music and Community

The crowd-packed square witnessed breathtaking performances by a star-studded lineup including Alessandra Amoroso, Annalisa, Antonello Venditti, Gianna Nannini, Il Volo, Mahmood, and Tananai, along with the rising talents from Amici. Each artist performed three of their signature hits, filling the warm summer air with passion and excitement.

Hosted by popular TV personality Gerry Scotti, the show reflected Turin’s deep musical soul and strong community spirit. International icon Shaggy made a dramatic rooftop entrance at Lingotto to celebrate 30 years of his smash hit “Boombastic”, performing a dynamic new version in a cinematic moment that blended skyline, rhythm, and nostalgia. He later drove a FIAT Grande Panda from the rooftop to join Italian singer Noemi on stage for a heartfelt duet of “Angel”.

A Night Steeped in Meaning and Legacy

FIAT’s sponsorship of the event held more than musical significance—it echoed the brand’s enduring relationship with the city of Turin. Olivier Francois, FIAT CEO and Stellantis Global CMO, expressed his pride: “FIAT and Turin have shared a profound bond for over 125 years, evident in the city's places, people, and spirit. The 'Torino is Fantastic' concert was specifically championed by FIAT to emphasize this enduring relationship, and the gathering of over 40,000 people from Turin for the concert in one of the city's most iconic squares is a powerful testament to this connection and makes me extremely proud.”

He added: “FIAT's commitment extends beyond car production, focusing on affordable, sustainable mobility and social relevance. The renewed commitment to produce the new 500 Hybrid at the Mirafiori plant by November this year embodies a vision that seamlessly blends innovation, tradition, industry, and community, and fosters optimism for the future.”

Shining a Spotlight on Lingotto’s Cultural Soul

Adding even more depth to the evening, Noemi delivered a moving monologue honoring Lingotto’s industrial legacy and architectural brilliance. Her speech spotlighted the Pista 500, a lush rooftop garden with over 300,000 plants, and the Casa FIAT exhibition space within the Pinacoteca Agnelli, painting a vivid picture of FIAT’s fusion of industry, art, and culture.

Fireworks and Broadcast Magic

As the night drew to a close, the skies above Turin exploded in color with the city’s traditional San Giovanni fireworks, thrilling attendees and wrapping the evening in a magical glow. For those who missed the live experience—or simply want to relive it—the entire event was broadcast nationwide on Canale 5 on June 29, allowing fans across Italy to enjoy the celebration from their homes.

Shaggy's Global Groove Keeps Rolling

The concert also marked a high point in Shaggy’s ongoing international momentum. As the only diamond-selling dancehall artist in history, Shaggy continues to electrify audiences around the world. He recently launched a European and UK tour with Pitbull, bringing his energetic hits to new fans and longtime followers alike.

A Night That Echoes into the Future

“Torino is Fantastic” wasn’t just a concert—it was a love letter to a city, a brand, and its people. With music, history, and innovation converging in one unforgettable night, FIAT and Turin once again proved that their bond isn’t just about cars—it’s about culture, community, and moving forward together.

Learn more at https://www.fiat.com

Fiat and Vilebrequin Unveil the Ultimate Summer Ride with the Topolino Collector’s Edition

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Fiat and Vilebrequin Unveil the Ultimate Summer Ride with the Topolino Collector’s Edition
SHERIDAN, WYOMING – September 23, 2025 – Fiat and Vilebrequin have teamed up to launch the Topolino Vilebrequin Collector’s Edition, a limited-run electric microcar designed to capture the effortless charm and coastal spirit of Mediterranean summers. With a bold, beach-inspired design and bespoke features, this one-of-a-kind collaboration is redefining what it means to drive in style—while keeping sustainability at its core.

A Mediterranean Icon Reimagined

The new Topolino Vilebrequin Collector’s Edition brings together two Riviera legends—Fiat, known for its sunny Italian driving culture, and Vilebrequin, the French brand synonymous with luxury beachwear. Inspired by the carefree elegance of Saint-Tropez and Capri, the electric microcar is more than a vehicle—it’s a rolling celebration of la dolce vita.

Crafted in a small, exclusive batch for Italian and French customers, each model is hand-customized with premium materials and creative flair.

Artisanal Details That Celebrate Summer

Every inch of the Topolino Vilebrequin speaks to thoughtful craftsmanship:

  • Two-tone Marine Blue and white livery inspired by vintage swimsuits and striped umbrellas
  • A folding soft top that mimics the easy elegance of a sunhat
  • A rear-mounted carriage with a built-in shower—ideal for sandy seaside escapes
  • Teak floor inlays reminiscent of yacht decks
  • Special accessories, including a welcome kit and turtle keyring

The iconic Vilebrequin sea turtle is featured throughout the car, symbolizing ocean protection and playful luxury. Chrome kick-plates, Vilebrequin-branded seats, and the stylish Dolcevita Box round out a truly unique interior.

A Joyful Statement on Sustainable Living

This collector’s edition doesn’t just look good—it drives a message home. Fully electric and designed for city streets or coastlines, the Topolino Vilebrequin stands at the intersection of emotion and responsibility.

According to Olivier François, CEO of FIAT and Global CMO of Stellantis, “The new Topolino Vilebrequin Collector’s Edition is our most refined, artisanal, and special edition yet. Each single model has been handcrafted and created to embody a lifestyle shaped by the Mediterranean Riviera, from Saint-Tropez to Capri. For over fifty years, Vilebrequin has elevated beach culture into becoming an art form, and this special Topolino reflects that spirit. Ever since we introduced the 500e, we have always believed that beauty has the power to drive change. And with this edition, FIAT and Vilebrequin are both committed to making sustainability joyful and desirable, sharing this common responsibility with elegance. This is one of the main reasons why designing this piece represented a natural extension of our shared values.”

Roland Herlory, CEO of Vilebrequin, echoed this sentiment: “As a longtime admirer of the Fiat 500’s witty, free-spirited aesthetic—and a firm advocate for joyful, sustainable living that protects Vilebrequin’s ocean playground—I couldn’t be happier to see this collaboration come to life. The Fiat Topolino Vilebrequin Collector’s Edition is both fully electric and a perfect match for our breezy, carefree spirit. At Vilebrequin, barefoot luxury is a lifestyle that reaches beyond impeccably crafted swimsuits and beachwear. We aim to make vacation an everyday art form, infusing each getaway with elegance and playfulness. And so we wanted FIAT lovers to personalize their ride to the beach—with a selection of sand-ready accessories and Vilebrequin collector’s stickers. This encounter between the Fiat Topolino and our iconic sea turtle gave rise to a high-quality, lower-impact, and perfectly whimsical design—the definitive summer toy, and the perfect witness to sun-soaked memories still to come.”

Where to Find It

The Fiat Topolino Vilebrequin Collector’s Edition is now available in a limited run, exclusively for clients in Italy and France. Each unit comes with a personally signed welcome letter from both CEOs, adding an extra layer of charm to an already unforgettable experience.

Let Summer Dreams Take the Wheel

Whether zipping through narrow cobblestone streets or gliding along the coast, this unique microcar transforms the everyday into a celebration. With its elegant lines, sustainable heart, and joyful soul, the Topolino Vilebrequin isn’t just a car—it’s the spirit of summer on wheels.

Learn more at www.fiat.com

Fiat 500 Hybrid Returns Home: Production at Mirafiori Begins This November

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Fiat 500 Hybrid Returns Home: Production at Mirafiori Begins This November
SHERIDAN, WYOMING – September 23, 2025 – A new chapter is set to unfold at FIAT’s historic Mirafiori plant as the brand prepares to launch production of the all-new Fiat 500 Hybrid this November, aiming to build 5,000 units by the end of 2025. Blending the charm of a legendary icon with accessible hybrid technology, this revival brings the spirit of the original 500 back to its roots in Turin.

A Symbolic Comeback for FIAT’s Icon

On the anniversary of the Fiat 500’s original debut, FIAT is turning the spotlight on its heritage while forging ahead into the future. The launch of the 500 Hybrid at Mirafiori marks a pivotal moment—not only for the brand but also for Italian automotive pride.

Production is scheduled to begin this November, but the factory is already buzzing with activity as pre-production models roll off the line. With 5,000 units targeted by year-end, the initiative follows the roadmap presented by Stellantis to the Italian Ministry of Enterprises and Made in Italy in December 2024.

“Bringing the 500 Hybrid back to Mirafiori is a promise kept—a win driven by a committed team that chose to bet on the customer and the future,” said Olivier François, CEO of FIAT and Global CMO of Stellantis. “This factory is more than just a production site; it’s FIAT’s home, the beating heart of a story that began in 1957 with Dante Giacosa and today stands as a hub of Stellantis innovation in Europe. Our industrial plan for Italy puts Mirafiori and the 500 at the center of our revival. In November, we’ll celebrate this milestone with the special edition ‘500 Torino’—a tribute to the city, its workers, and our roots. Turin means FIAT, and FIAT means Turin. That’s why the official launch will take place here, in our city.”

Designed for the Modern Urban Lifestyle

The new Fiat 500 Hybrid will be available in three configurations:

  • Hatchback: classic and city-friendly
  • 3+1: with a rear-hinged third door for easier access
  • Cabrio: a standout convertible for open-air driving

All variants feature the 1.0L FireFly three-cylinder mild-hybrid engine, paired with a 6-speed manual gearbox. Built entirely in Italy, the powertrain offers optimal fuel efficiency and driving ease, making it ideal for daily use in urban settings.

Technology Meets Italian Style

Inside the 500 Hybrid, drivers can expect advanced features that elevate both comfort and safety. The Uconnect 5 infotainment system includes:

  • A 10.25” high-res touchscreen
  • Wireless Apple CarPlay and Android Auto
  • A 7” digital instrument display

For added peace of mind, a full suite of driver assistance systems—like automatic emergency braking, lane-keeping assist, and traffic sign recognition—comes standard, ensuring the new 500 is as smart as it is stylish.

A Milestone for Mirafiori and Italian Industry

This initiative is more than a product launch—it’s a symbol of FIAT’s belief in Italian talent and innovation. At full capacity, Mirafiori is expected to add approximately 100,000 units per year, solidifying its role in Stellantis’ global strategy and revitalizing Italy’s automotive heartland.

The Future Begins in Turin

The Fiat 500 Hybrid is more than a car—it’s a celebration of identity, emotion, and innovation. With production about to begin and a special edition ‘500 Torino’ on the way, FIAT is once again proving how legacy and progress can go hand in hand.

Learn more at https://www.fiat.com

New BEACHY 420+ Caravan Delivers Sunset Vibes and More Flexibility for Families and Friends

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New BEACHY 420+ Caravan Delivers Sunset Vibes and More Flexibility for Families and Friends
SHERIDAN, WYOMING – September 23, 2025 – Hobby’s new BEACHY 420+ is making waves this summer as the latest addition to the beloved BEACHY caravan line. Designed with families and adventure-loving travelers in mind, this new model enhances flexibility, comfort, and style—making every camping trip feel like a sunny beachside escape.

Clever Design with Maximum Comfort

The BEACHY 420+ builds on the brand’s hallmark minimalist charm with smart updates that make traveling even more enjoyable. With four cozy berths, this model is ideal for families, friend groups, or anyone who loves having options.

  • The rear of the caravan offers a spacious face-to-face seating area that easily transforms into a generous 2 m x 1.70 m sleeping space.
  • A second, smaller seating area at the front converts into a bunk bed or a snug couch, with beds measuring up to 1.97 m in length and supporting up to 100 kg each.

Thanks to a clever multifunctional wall, travelers can also create a private WC with a Porta Potti, a dressing room, or a partition—perfect for keeping spaces flexible and personal.

Stylish Storage Meets Everyday Practicality

No one wants to deal with clutter on vacation. That’s why the BEACHY 420+ offers plenty of storage solutions, including:

  • A full wardrobe and multiple compartments
  • Hidden storage beneath the rear seating
  • A compact kitchen with a new 39-liter cool box that keeps snacks and drinks perfectly chilled, even while on the road

The cool box features full extension and a safety lock, keeping everything easily accessible but secure while traveling.

Color Schemes That Capture the Beach Life

Bringing in the sun, sand, and sea has never looked better. The BEACHY 420+ introduces a refreshed color palette that enhances its laid-back beach vibe:

  • Choose between “Ocean” (muted blue) or “Ocean Midnight” (deep navy) corduroy seat fabrics
  • Accented with yellow and red cushions for a vibrant, coastal look
  • Features a signature dark red decal and V-Flex highlights in warm, sunset tones

Soft LED lighting under cabinets and throughout the interior creates a cozy, relaxed atmosphere—day or night.

Add-Ons to Match Every Travel Style

The BEACHY 420+ doesn’t stop at the basics. Optional extras let buyers personalize their caravan even further. Available add-ons include:

  • The KNOTT ETS Plus stabilisation system
  • Awning for extra shade
  • Bicycle rack for spontaneous rides
  • Storage box for the drawbar
  • Electric heating system for year-round comfort

With a body length of 4.26 meters and a maximum permissible laden mass of 1,000 kg (upgradeable to 1,200 kg), this caravan is ready for all kinds of journeys.

Available Soon, Just in Time for Summer Travel

The first BEACHY 420+ units are set to roll out in June 2025. Adventurers eager to experience the new model firsthand can also visit CMT Stuttgart from January 18 to 26, 2025, for an exclusive look.

“BEACHY is for those who chase freedom and fun,” says the team behind the Hobby Group. “Whether you’re headed to the coast, the countryside, or the mountains, the BEACHY 420+ brings flexibility, comfort, and charm to every trip.”

Learn more or browse other models at beachy.de/en.

Thule Elm RWF Earns Top Honors in Europe’s Leading Child Car Seat Safety Test

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Thule Elm RWF Earns Top Honors in Europe’s Leading Child Car Seat Safety Test
SHERIDAN, WYOMING – September 23, 2025 – Parents looking for a safer and simpler way to travel with toddlers have reason to celebrate—Thule's rearward-facing child car seat, the Thule Elm RWF, has just been named a test winner in the prestigious ADAC child car seat safety test.

This is a major achievement for Thule, especially since it’s their first foray into the car seat market. The Thule Elm RWF, which is designed for children aged 6 months to 4 years, was tested together with the Thule Alfi Base and earned a 2.2 score—classified as “Good” by ADAC standards. Impressively, it secured the top position in its category for both safety and ease of use.

Exceptional safety backed by science

ADAC, Germany’s largest automobile club, is known for conducting some of the toughest consumer safety tests in the world. Their child car seat evaluations cover crash safety, ease of use, ergonomics, and chemical safety. The Elm RWF received top marks in both frontal and side impact protection—critical areas that give parents peace of mind.

“Winning the ADAC test is a testament to our team’s dedication to developing the safest and easiest-to-use modular car seat system on the market. With the Thule Elm RWF now joining the Thule Maple as a test winner, our first modular system has proven its ability to deliver highest protection and comfort across all age groups - right from its debut,” says Beatrice Råvik-Janzon, Director Category Management Active with Kids.

Rearward-facing travel: A Swedish safety standard

In Sweden, rearward-facing (RWF) travel is considered the safest way for young children to ride in a vehicle—and Thule’s latest recognition supports that belief. Research shows that rearward-facing seats can be up to five times safer than forward-facing ones. That’s why Thule emphasizes keeping children rearward-facing as long as possible.

The Thule Elm RWF is engineered with this philosophy in mind. It offers:

  • Top score for crash safety in both frontal and side impacts
  • Outstanding ease of installation and daily use
  • Excellent ergonomics and chemical safety

Award-winning system for every age

The Elm RWF is the second Thule seat to earn test winner status, following the success of the Thule Maple infant car seat, which received its honors in October 2024. Together, these products form a modular system that delivers up to four years of trusted protection and comfort for families on the go.

The result validates the first Thule modular car seat system, which has now proven its strength across all age groups. Thule Maple for infants, awarded as test winner in October 2024, scored high not only in crash safety but also in ease of use, underlining our core belief that “safety starts at installation.” Together with the test winning Thule Elm RWF this system offers up to four years of outstanding protection and comfort for growing families.

Availability and next steps for parents

The Thule Elm RWF and the entire modular car seat system are available now through Thule retailers and online at www.thule.com. Whether you're planning short trips around town or cross-country journeys, these award-winning seats offer a dependable and user-friendly option for growing families.

Learn more at www.thule.com

Niesmann+Bischoff Motorhomes Sweep Prestigious Awards in 2025

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Niesmann+Bischoff Motorhomes Sweep Prestigious Awards in 2025
SHERIDAN, WYOMING – September 23, 2025 – Niesmann+Bischoff is celebrating a major win this year as its luxury motorhome models—iSmove, Arto, and Flair—have captured top honors in the 2025 promobil readers’ choice awards, along with several other high-profile recognitions across Europe and the UK.

These victories not only reflect the company's commitment to premium craftsmanship and innovation but also show how its designs continue to resonate with passionate travelers and full-time vanlifers alike.

Arto Takes the Spotlight as a Luxury Game-Changer

The newly launched Arto, built on the Mercedes Sprinter chassis, has made an immediate impression. In its first public voting cycle, the Arto secured first place in its category at the promobil Leserwahl 2025.

This success was echoed across Europe, with the Arto winning multiple major accolades including:

  • German Design Award for its outstanding design and innovation.
  • European Innovation Award for its holistic motorhome concept.
  • Red Dot Award 2025, recognizing its exceptional product design.
  • Practical Motorhome UK and MMM Out&About Live (UK) awards, both naming Arto the “Winner Best Luxury Motorhome.”

Each honor reflects the model’s strong visual identity and engineering excellence, setting a new benchmark in the luxury motorhome segment.

Flair Continues Its Reign at the Top

Not to be outdone, the iconic Flair model continues to demonstrate its staying power. For the tenth year in a row, it was voted “Motorhome of the Year” in the liner category at the promobil awards, with a commanding 40.6% of the vote.

What makes the Flair so beloved?

  • A clean, minimalist interior design tailored for full-time living.
  • Awarded the Red Dot Award – Best of the Best in 2024.
  • Named “Best Motorhome for Full Time Living” by Practical Motorhome (UK) in 2024.

These recognitions underline the Flair’s timeless appeal and consistent focus on real-life usability and high-end comfort.

iSmove Impresses with Compact Innovation

The iSmove—Niesmann+Bischoff’s compact and inventive motorhome—also made waves. It earned a strong third-place finish in the “Integrated Models Over €95,000” category at the promobil awards.

The iSmove’s smart layout and functional elegance continue to make it a favorite among travelers seeking premium features in a more agile format.

Award-Winning Innovation You Can Personalize

Grateful for the recognition, Niesmann+Bischoff issued a heartfelt message:
“Niesmann+Bischoff bedankt sich herzlich bei allen Jurys für ihre Stimmen und Bewertungen. Diese Anerkennungen sind eine Bestätigung für das Engagement des Unternehmens, weiterhin innovative und hochwertige Reisemobile zu entwickeln.”

For those eager to explore these award-winning vehicles, Niesmann+Bischoff offers an online configurator, where users can design their dream motorhome to match their travel style.

A Legacy of Craftsmanship and Confidence

Headquartered in Polch, Rhineland-Palatinate, Niesmann+Bischoff is part of the Erwin Hymer Group, under THOR Industries. The company’s commitment to custom-built luxury, technological innovation, and comfort remains unmatched in the premium motorhome segment.

Whether it’s a short getaway or a full-time adventure, these 2025 award-winning models are designed to make every mile extraordinary.

Learn more at www.niesmann-bischoff.com

Niesmann+Bischoff Launches New Arto: Smart Luxury Motorhome on Mercedes Sprinter

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Niesmann+Bischoff Launches New Arto: Smart Luxury Motorhome on Mercedes Sprinter
SHERIDAN, WYOMING – September 23, 2025 – Niesmann+Bischoff is ushering in a new era of luxury motorhome travel with the debut of the redesigned Arto — the brand’s first fully integrated liner built on a Mercedes Sprinter, combining smart technology, elegant design, and exceptional comfort.

The new Arto represents a major evolution in the company’s premium lineup, blending cutting-edge tech with the design DNA of the successful iSmove and Flair models.

Next-level comfort meets proven design

The Arto’s interior and exterior now follow the design language of the iSmove and Flair, a move that reflects their proven success.

“That we are now transferring both the interior and exterior design from the iSmove and Flair to the Arto was obvious due to the success story of the two model series,” said Managing Director Hubert Brandl. “But we wouldn't be Niesmann and Bischoff if we were satisfied with that. Always looking for the special feature in our motorhomes, this time we set ourselves the task of developing the first liner on a Mercedes Sprinter. And I believe we have achieved this impressively.”

Powerful features and smart storage

Available in two layout versions — the Arto 78 (7.82 meters) and the Arto 88 (9.06 meters) — the vehicle is clearly positioned in the liner class. It boasts generous dimensions and thoughtful engineering:

  • Up to 4,532 liters of storage across the double floor and rear garage
  • 300-liter fresh water and 200-liter waste water tanks
  • Optional 170-liter fixed toilet tank and 50-liter gas tank
  • Integrated lithium battery system (150 Ah, expandable to 450 Ah)
  • Up to 660 watts of solar panels, 3,000-watt inverter, and 100 A charger

Smart living for modern travelers

The Arto also introduces the brand’s first Smart Caravaning Unit, a digital innovation that connects users directly to their vehicle.

“The right technology, such as for self-sufficiency, function and comfort, plays an outstanding role for motorhomes in the premium segment,” Brandl noted. “The challenge in designing the new Arto was not to make this technology obviously visible and at the same time to create an ambience at an outstanding design level.”

With the Arto app, available starting September 2024, users can:

  • Monitor and control the electronics remotely
  • Check the interior temperature and pre-heat while skiing
  • Choose scenarios like “Coming Home,” “Departure,” or “Going to Bed”
  • Receive real-time push notifications for alerts

Elegant details with functional brilliance

The Arto’s patented features are designed to maximize comfort and usability:

  • A sensor-controlled entrance door that stops at 90 degrees if a storage flap is open
  • A face-to-face seating area that transforms into two belted seats

“The cozy face-to-face bench seat, which can be transformed into two secure seatbelt positions in no time at all – and looks fabulous in both positions thanks to its customizable upholstery design.”

  • Programmable central locking to open just specific compartments, such as only those on the passenger side

Also noteworthy are the felt wall coverings for acoustic warmth, a patented sliding wall in the Arto 78’s bathroom, and an intuitive lighting system with motion sensors and modern glass switches.

Kitchen lovers can choose:

  • A hybrid cooker (induction and gas)
  • Optional oven with grill, microwave, dishwasher, or compressor fridge drawer

Striking exterior that shines day and night

Inspired by the Flair, the Arto’s exterior features a precise, bold design and lighting that leaves a strong impression.

“The lighting in particular underscores the appearance,” Brandl said. “The widely positioned headlights with their striking, continuous daylight signature set confident, automotive accents here.”

At the rear, custom-developed taillights highlight the Arto’s commitment to individual design.

Availability and first look at Caravan Salon

Motorhome enthusiasts will get their first glimpse of the new Arto at the Caravan Salon Düsseldorf from August 30 to September 8, 2024. Sales at dealerships begin November 2024, while the online configurator is already live for customization.

Learn more at www.erwinhymergroup.com

Ahorn Camp and Erwin Hymer Group Announce Long-Term Motorhome Partnership

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Ahorn Camp and Erwin Hymer Group Announce Long-Term Motorhome Partnership
SHERIDAN, WYOMING – September 23, 2025 – Two major names in the recreational vehicle industry are joining forces to raise the bar for motorhome quality and innovation. The family-owned company Ahorn Camp and the Erwin Hymer Group (EHG) have announced their cooperation and the signing of a long-term production agreement.

At the heart of this partnership is the production of Ahorn Camp motorhomes and camper vans at the EHG plant in San Casciano, one of the most advanced recreation vehicle manufacturing facilities in Europe. The agreement merges Ahorn Camp’s innovative approach with EHG’s industrial precision to deliver high-quality vehicles that meet modern consumer demands.

Blending innovation with industrial excellence

By partnering with EHG, Ahorn Camp gains access to one of the industry's most advanced manufacturing infrastructures, without compromising its design philosophy or flexibility.

As Alexander Reichmann, CEO of Ahorn Camp, explained: “The new model range of Ahorn Camp is defined by state-of-the-art technology, well-thought-out design and the ultimate in functionality. With this agreement, our customers will benefit from first-class manufacturing processes and the high-quality production of the Erwin Hymer Group.”

The vehicles will be built exclusively on the new Master Chassis by Renault, underlining the company’s focus on performance and reliability. Customers will be able to purchase the new models through the existing Ahorn Camp dealer network and Renault sales partners.

Strategic benefits for all parties involved

The cooperation doesn’t just benefit Ahorn Camp. EHG and Renault are also positioned to gain from this strengthened alliance, creating new growth and development opportunities across the European RV market.

Jan de Haas, CSO of the Erwin Hymer Group, highlighted the strategic advantage: “The agreement with Ahorn Camp will boost our collaboration with the joint partner Renault and open up unique development and growth opportunities for all participating companies in the European motorhome and camper van market.”

This multi-brand partnership is expected to set new standards for both quality and market reach in the industry.

New models debuting at Caravan Salon 2025

The agreement, which has been signed for a five-year term and is renewable, will see production of the new Ahorn Camp vehicles begin in September 2025. Fans and customers won’t have to wait long to see them: the new models will make their official premiere at Caravan Salon in Düsseldorf, taking place from August 29 to September 7, 2025.

This collaboration promises exciting advances in camper van and motorhome design—offering travelers not just a vehicle, but a lifestyle upgrade built on quality, innovation, and dependability.

Learn more at www.erwinhymergroup.com

CORIGON by Erwin Hymer Group Brings Affordable Adventure to Europe’s Roads

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CORIGON by Erwin Hymer Group Brings Affordable Adventure to Europe’s Roads
SHERIDAN, WYOMING – September 23, 2025 – A new chapter in affordable travel is just around the corner as the Erwin Hymer Group introduces CORIGON, a brand-new line of motorhomes and camper vans tailored specifically for budget-conscious adventurers.

Set to launch in August 2025, CORIGON will expand the Erwin Hymer Group’s offerings into the best-price segment, making high-quality caravanning more accessible than ever before. Designed for those who haven’t yet found their perfect match among existing brands, CORIGON promises to combine dependable quality with an unbeatable price.

Built for Every Journey, Priced for Every Budget

With CORIGON, the Erwin Hymer Group is setting out to “enable entry into the world of caravanning for every need and budget,” as explained by Jan de Haas, CSO of Erwin Hymer Group. “With CORIGON, we offer reliable quality at the best price.”

The new brand introduces a selection of four model series featuring 11 distinct vehicles, based on trusted Fiat Ducato and Ford Transit platforms. These semi-integrated motorhomes and camper vans are designed to meet essential travel needs while keeping costs low.

To deliver this affordability, CORIGON leverages existing vehicle concepts, taps into production synergies within the Erwin Hymer Group, and benefits from a growing Europe-wide sales network. The result is a value-packed lineup with a strong price-performance ratio, offering consumers a practical way to begin their caravanning adventures without compromising on reliability or comfort.

A Trusted Name in a New Form

The new brand doesn’t cut corners on dependability. “Our goal is for our customers to be able to rely on their CORIGON motor home – today, tomorrow and on every journey,” stated Christian Striebel, Managing Director of CORIGON.

Production is already underway, and the first CORIGON models are rolling off the line. Backed by the Erwin Hymer Group’s manufacturing power, each model is being built to high-quality standards while staying under the €60,000 threshold – a game-changing price point in the motorhome market.

Launching Soon Across Europe

CORIGON’s official debut will take place at the Caravan Salon 2025 in Düsseldorf, offering a first look at the new brand to consumers and retailers alike. Initial market availability will begin in Germany, France, and Belgium, with plans to expand CORIGON’s dealer network across Europe to meet local travel needs and preferences.

“The first models are currently rolling off the production line. The quality of the first series not only inspires us but our trading partners as well. The interest is huge even before the official market launch,” added Striebel.

Affordable Travel Starts Here

With CORIGON, the Erwin Hymer Group opens the door to a whole new generation of travel lovers looking for dependable, stylish, and budget-friendly options. Whether you’re planning weekend escapes or extended road trips, CORIGON offers an easy entry into the freedom and flexibility of van life.

Learn more at www.corigon.com

Niesmann+Bischoff Celebrates Major Wins at promobil Readers' Choice Awards 2025

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Niesmann+Bischoff Celebrates Major Wins at promobil Readers' Choice Awards 2025
SHERIDAN, WYOMING – September 23, 2025 – German motorhome manufacturer Niesmann+Bischoff is celebrating a trio of victories after its standout models dominated the 2025 promobil Readers' Choice Awards. With top placements for the Arto, Flair, and iSmove, the company once again proves its strength in combining design innovation with customer satisfaction.

A winning debut for the new Arto

Having made its debut just a few months ago, the new Arto – the first liner built on a Mercedes Sprinter base – wasted no time making an impression. Voters awarded it first place in its category, recognizing its striking new look and blend of cutting-edge technology with refined aesthetics.

This win not only showcases the model’s technical capabilities but also highlights how successfully Niesmann+Bischoff has modernized the classic liner design without sacrificing comfort or performance.

Flair remains unstoppable for a decade

Setting an industry benchmark, the Flair model was crowned “Motorhome of the Year” in the liner category for the tenth consecutive time. Garnering an impressive 40.6% of the votes, Flair’s timeless design and intuitive interior once again captured the hearts of readers.

Its minimalist yet thoughtful layout continues to resonate with motorhome enthusiasts seeking both luxury and practicality. For a decade now, Flair has stood at the pinnacle of its class — and shows no signs of slowing down.

iSmove takes third in premium integrated category

Rounding out Niesmann+Bischoff’s strong showing, the compact yet premium iSmove secured a well-deserved third place in the category for integrated motorhomes over €95,000. Known for its versatility and high-end features in a compact footprint, the iSmove is designed to meet the evolving demands of modern travelers who want it all — agility, comfort, and style.

Gratitude and forward momentum

The company expressed deep appreciation for its loyal community of fans and customers. “Die Auszeichnungen sind für Niesmann+Bischoff eine große Ehre und zugleich ein Ansporn für die Zukunft. Das Unternehmen bedankt sich herzlich bei allen Leserinnen und Lesern der promobil, die durch ihre Stimmen diesen Erfolg ermöglicht haben. Die Anerkennung ist eine Bestätigung für das Engagement, weiterhin innovative und hochwertige Reisemobile zu entwickeln.”

Looking ahead, Niesmann+Bischoff remains committed to pushing the boundaries of motorhome design and delivering premium experiences on the road.

Design your dream motorhome online

For those inspired by these award-winning models, Niesmann+Bischoff invites you to explore their online configurator. There, you can design your very own dream vehicle and turn your next road adventure into something truly unforgettable.

Learn more at https://www.niesmann-bischoff.com