Booking.com Goes Back to the Super Bowl
SHERIDAN, WYOMING – February 10, 2025 – SHERIDAN, WYOMING – Feb. 10, 2025 – Booking.com is making a splash with its Super Bowl marketing efforts, including a unique "Iconic Madden Cruiser Experience" and a return to the Super Bowl commercial lineup.
The Iconic Madden Cruiser Experience
Taking inspiration from Airbnb's celebrity-driven "Icons" campaign, Booking.com offered one lucky booker and a guest a VIP road trip to New Orleans for the Big Game. The experience centered around "The Iconic Madden Cruiser," the customized bus used by the late NFL announcer John Madden. The package, priced at $19.87 (the year Madden commissioned his first cruiser), included a meet-and-greet with NFL legend Terrell Owens and Emmy Award-winning personality Rocsi Diaz.