Mobility

SHERIDAN, WYOMING – September 23, 2025 –

Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States.

Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio.

A Collaboration Built on Innovation, Intention, and Impact

SHERIDAN, WYOMING – September 23, 2025 –

The all-new Mercedes-Benz CLA is here — and it’s redefining what drivers can expect from a compact luxury car. Designed to be more intuitive, efficient, and emotionally engaging than ever before, the new CLA impresses with cutting-edge technology, striking design, and a driving experience tailored for the electric age.

Intelligent Driving Redefined with Next-Gen MBUX

At the heart of the CLA lies the brand-new Mercedes-Benz Operating System (MB.OS), making this the smartest Mercedes to date. The in-car experience is powered by the fourth-generation MBUX infotainment system, featuring a seamless blend of AI agents from both Microsoft and Google. Whether it’s planning routes with Google Maps, chatting with the ChatGPT-powered Virtual Assistant, or enjoying over-the-air updates, the CLA is designed to learn and grow with its driver.

SHERIDAN, WYOMING – September 23, 2025 –

Mercedes-Benz is redefining the idea of working on the go by expanding its collaboration with Microsoft, introducing cutting-edge in-car productivity features that promise convenience, safety, and seamless integration for busy professionals.

Starting with the all-new CLA, the automaker is rolling out enhanced versions of Microsoft’s business tools within its latest MB.OS-powered MBUX system — making the vehicle a smarter, more connected workspace for people on the move.

Meetings for Teams App: Stay Connected, Even on the Road

Mercedes-Benz is the first car manufacturer to launch a version of the Microsoft Teams app that allows the use of the in-car camera while driving — a game-changer for professional connectivity. Designed with safety at its core, the camera complies with local regulations and disables distracting content like shared screens or slides, ensuring the driver remains focused on the road.

SHERIDAN, WYOMING – September 23, 2025 –

A beloved icon from automotive history is getting a futuristic upgrade at this year’s Sachsen Classic Rallye, where a 1953 VW T1 Bulli will take the spotlight — not just for its timeless charm, but for its trailblazing engineering. This one-of-a-kind vintage vehicle has been enhanced to operate using four different drive systems, including a fossil fuel engine, two hybrid-electric systems, and even cutting-edge CO₂-neutral e-Fuel sourced regionally from Chemnitz.

Running from August 14 to 16, 2025, the event promises to be more than a celebration of classic cars — it's a journey through time, technology, and tradition, set against the picturesque backdrop of Dresden and its surrounding landscapes.

SHERIDAN, WYOMING – September 23, 2025 –

Kia drivers in Europe can look forward to even more intuitive and informative journeys as the company integrates Google Points of Interest (POIs) into its latest navigation systems. This new feature is set to debut with the upcoming Kia EV4, and will soon be available via free updates to other Kia models equipped with the brand’s ccNC infotainment system.

The integration brings a familiar and powerful search experience right to the vehicle’s screen, enabling drivers to access detailed, real-time information about landmarks, restaurants, businesses, and other popular locations directly through the navigation interface.

Google POIs Boost Driving Confidence and Convenience

By leveraging Google’s widely used database, drivers can now easily identify relevant spots on the map — each marked with a distinctive pin and enriched with practical details.

SHERIDAN, WYOMING – September 23, 2025 –

Kia is charging ahead with two all-new electric models that make the switch to e-mobility easier, smarter, and more stylish than ever: the Kia EV4 and EV4 Fastback. Now available to order across Europe, these innovative compact cars offer impressive range, cutting-edge connectivity, and sleek, modern design – all with Kia’s signature practicality and value.

Electric made easy for everyone

With the EV4 hatchback and EV4 Fastback sedan, Kia is bringing electric driving into the heart of the compact segment — a category that made up nearly 19% of all new car registrations in Germany last year. The EV4 is developed specifically for European needs and produced locally in Slovakia, while the Fastback is built at Kia’s dedicated EV plant in South Korea.

SHERIDAN, WYOMING – September 23, 2025 –

Kia is charging ahead in the electric vehicle market with the all-new EV4, a fully electric compact hatchback designed specifically for European drivers and built in Europe for the very first time. This sleek new model combines modern style, generous space, cutting-edge technology, and an attractive starting price — aiming to win over consumers ready to embrace e-mobility.

Built for Europe, Designed to Stand Out

Despite the SUV trend dominating many markets, compact cars remain highly popular across Europe — particularly in Germany, where nearly one in five new registrations in 2024 belonged to this segment. Kia is responding to this demand with the EV4, a 4.43-meter-long hatchback that turns heads with its bold, expressive design.

SHERIDAN, WYOMING – September 23, 2025 –

Where gourmet cuisine meets cutting-edge mobility, the result is a one-of-a-kind sensory experience — and that’s exactly what unfolded yesterday as the Kia Kitchen Experience Tour 2025 launched in Cologne. The E-Werk venue was transformed into a vibrant showcase of flavor, innovation, and future-ready electric driving, led by Michelin-starred chef and Kia brand ambassador Sarah Henke.

A fusion of flavor, heritage, and design

At the heart of the event was Sarah Henke’s bold culinary vision, artfully blending her Korean roots with European influences — a delicious parallel to Kia’s design philosophy, “Opposites United.” In her own words: “I’m fascinated by how Kia unites opposites: tradition and innovation, movement and balance, clarity and emotion. That’s exactly what I show in my dishes – not seeing contrasts as contradictions but as creative inspiration.”

SHERIDAN, WYOMING – September 23, 2025 –

In a powerful display of community solidarity, Kia America has stepped up with a $100,000 donation to the American Red Cross to support families impacted by the devastating floods in Texas. Partnering with its Central Texas dealer network, the automaker is putting its philanthropic mission, “Accelerate the Good,” into meaningful action during a time of urgent need.

Helping Texas Families Rebuild After the Floods

The donation will help fund crucial emergency relief efforts across flood-stricken regions of Texas. The American Red Cross will use the funds to provide vital services including:

SHERIDAN, WYOMING – September 23, 2025 –

A new survey commissioned by the BMW Group reveals a turning point in American consumer attitudes toward electric vehicles (EVs), with a clear message: the future is electric, but only if it's innovative, attainable, and seamlessly integrated into daily life.

The nationally representative study, conducted by Big Village, highlights a growing appetite for EVs, alongside evolving expectations. While challenges like cost and infrastructure remain, Americans increasingly view electric mobility as not just viable—but desirable.

Americans Embrace Innovation, With Eyes on Affordability

According to the survey, 92% of respondents believe that continued innovation in EV technology is important, and over 30% ranked “reputation for innovation” as their top priority when considering an EV brand. This emphasis on innovation aligns closely with BMW’s strategy.