Cristiano Fiorio Takes the Helm of Alfa Romeo Global Marketing and Communication
SHERIDAN, WYOMING – November 16, 2024 – SHERIDAN, WYOMING – November 16, 2024 – Alfa Romeo, the iconic Italian automaker renowned for its blend of performance, style, and heritage, has appointed Cristiano Fiorio as the new Head of Alfa Romeo Global Marketing and Communication. Fiorio, a seasoned marketing and communication professional with a proven track record within the Stellantis group, will report directly to Santo Ficili, CEO of the Alfa Romeo and Maserati brands.
A Wealth of Experience in Strategic Marketing
Fiorio brings a wealth of experience to his new role, having joined Alfa Romeo in 2021 as head of the Formula 1 project. His leadership was instrumental in maximizing the results and return on investment of this strategic global marketing operation.