Mobility

SHERIDAN, WYOMING – November 26, 2024 – SHERIDAN, WYOMING – November 26, 2024 - Yokohama Rubber Co., Ltd. has launched the ADVAN WINTER V907, a new ultra-high performance winter tire specifically designed for the Mercedes-AMG E-Class luxury sedan. This marks the first new winter tire added to Yokohama's global flagship ADVAN brand in 17 years, showcasing the company's commitment to delivering exceptional performance and driving experiences.

Combining Performance and Technology

The ADVAN WINTER V907 is engineered to provide outstanding performance on both snow and dry roads, a rare combination in winter tires. It leverages the advanced technologies found in Yokohama's renowned ADVAN Sport series, which is popular as original equipment (OE) on premium vehicles, including Mercedes-AMG models.

SHERIDAN, WYOMING – November 26, 2024 – SHERIDAN, WYOMING – November 26, 2024 - NEXEN TIRE, a leading global tire manufacturer, has launched its latest innovation in summer tire technology: the NEXEN N' blue S. This new tire is engineered to provide drivers with enhanced safety, exceptional fuel efficiency, and superior driving stability, making it a top choice for a wide range of vehicles and driving conditions.

Enhanced Wet Grip and Braking Performance

Safety is a top priority for NEXEN TIRE, and the N' blue S is designed to excel in wet conditions. The tire features Highly Dispersed Silica, a compound that enhances road contact and traction on wet surfaces. This results in an impressive 11% improvement in wet braking distance compared to its predecessor, providing drivers with greater confidence and control in challenging weather.

Superior Driving Stability and Reduced Noise

SHERIDAN, WYOMING – November 26, 2024 – SHERIDAN, WYOMING – November 26, 2024 -NEXEN TIRE, a leading global tire manufacturer, has announced impressive third-quarter results, with sales reaching 708.5 billion KRW, a 2.3% increase compared to the same period last year. This continued growth is fueled by strong performance in the European market and a strategic focus on high value-added products.

European Market Drives Growth

NEXEN TIRE's European market sales surged by 11.9% year-on-year, driven by strong winter tire sales in the replacement tire market and stable original equipment (OE) tire supply to premium car brands. The company's strategic partnerships, such as its collaboration with Manchester City Football Club, have also contributed to increased brand recognition and market share in Europe.

Expansion in Europe

SHERIDAN, WYOMING – November 25, 2024 – The Fiat Grande Panda, the highly anticipated new model from the iconic Italian automaker, has already secured its first prestigious accolade even before its official launch. The Grande Panda has been honored with the "Carwow Car of the Year Award 2025" in the "Car Anticipation" category. This award, presented by the renowned automotive platform Carwow, recognizes the most promising and innovative vehicles set to hit the market.

A Testament to Design and Innovation

The Grande Panda's victory is a testament to its fresh design and innovative features. "The Grande Panda paves the way for a completely new model family at FIAT," said Daniel Hohmeyer, a member of the Carwow jury. "The fresh, angular look and the pixel-look headlights are very promising. So, the chances are good that it will continue the successful Panda era."

SHERIDAN, WYOMING – November 25, 2024 – The MAUTO – Museo Nazionale dell'Automobile in Turin is hosting a captivating exhibition dedicated to the 125th anniversary of FIAT, the iconic Italian automaker. Running from November 15, 2024, to May 4, 2025, "125 times FIAT. Modernity through the lens of FIAT's imagination" offers a fascinating journey through the brand's rich history, showcasing its influence on Italian society, culture, and industrial development.

A Multifaceted Exploration of FIAT's Legacy

Curated by Giuliano Sergio in collaboration with Centro Storico FIAT and Heritage HUB, the exhibition goes beyond a simple display of cars. It delves into FIAT's profound impact on Italy's modernization, exploring its role in the Industrial Revolution and the country's journey towards national unity.

SHERIDAN, WYOMING – November 25, 2024 – The Fiat Topolino, the all-electric quadricycle that's redefining urban mobility, has been crowned the "Best New Design 2024" in the Minicars category at the prestigious Autonis Awards. This accolade, bestowed by readers of the renowned German automotive magazine auto motor und sport, solidifies the Topolino's status as a stylish and sustainable icon for a new generation of city drivers.

A Resounding Victory for Italian Design

With an impressive 37.1% of the vote, the Topolino emerged as the clear favorite among auto motor und sport readers, demonstrating the enduring appeal of Italian design and FIAT's commitment to creating innovative and accessible urban mobility solutions.

Urban Mobility, Reimagined

SHERIDAN, WYOMING – November 25, 2024 – FIAT has reinforced its commitment to sustainable mobility with the introduction of Bio-Hybrid technology in its popular Pulse and Fastback SUVs in Brazil. This innovative approach combines electrification with hybrid engines powered by ethanol, a renewable biofuel, offering a cleaner and more affordable solution for drivers.

As a leader in the Brazilian automotive market, FIAT is dedicated to providing accessible and sustainable mobility solutions that address the country's unique needs and contribute to a greener future. "FIAT is introducing Bio-Hybrid technology in its Pulse and Fastback SUVs in Brazil, where the brand is absolute leader and want to consolidate itself as a protagonist in the future of mobility," the company stated.

Pioneering Sustainable Technology

SHERIDAN, WYOMING – November 25, 2024 – FIAT is making a bold statement with the launch of the Fiat 500e Giorgio Armani Collector's Edition, a stunning fusion of Italian elegance and sustainable innovation. This limited-edition vehicle, born from a collaboration between two iconic Italian brands, is now available for order in Europe and will soon be gracing roads in the Middle East, Africa, and North America.

Redefining Electric Mobility with Style

FIAT is committed to driving the transition to a more sustainable future through electrification, and the 500e Giorgio Armani Collector's Edition exemplifies this commitment without compromising on beauty and style. "Promoting electric vehicles is crucial to building a more sustainable future, and this is a core priority for FIAT," the company states.

SHERIDAN, WYOMING – November 25, 2024 – FIAT has cemented its position as the undisputed leader in the European city car segment, driven by the outstanding performance of its iconic "Made in Italy" models, the Panda and the 500e. These two urban mobility champions have propelled FIAT to the forefront of both the internal combustion engine (ICE) and electric vehicle (EV) markets.

Panda: The Undisputed Champion

The FIAT Panda continues its reign as the best-selling city car in Europe, with over 100,000 units delivered in the first nine months of 2024. This remarkable achievement translates to an impressive 26% market share in the segment, solidifying the Panda's position as a true icon of urban mobility.

In its home market of Italy, the Panda's dominance is even more pronounced, commanding a remarkable 56% market share year-to-date. This success underscores the Panda's enduring appeal and its ability to meet the evolving needs of urban drivers.

SHERIDAN, WYOMING – November 25, 2024 – FIAT, the iconic Italian automaker, recently graced the red carpet at the 19th Rome Film Fest, held from October 16th to 27th. As the Official Car of the prestigious event, FIAT showcased its commitment to sustainable urban mobility with a fleet of electric and hybrid vehicles, while celebrating its enduring connection to the world of cinema.

A Sustainable Fleet for a Star-Studded Event

FIAT's participation in the Rome Film Fest highlighted its dedication to creating a more sustainable world. The brand's fleet, featuring the all-electric Topolino, the hybrid and electric Fiat 600, and the E-Ulysse, provided environmentally friendly transportation for actors, directors, producers, and guests.