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SHERIDAN, WYOMING – Sep. 23, 2025 – Lancia’s latest advertising campaign has taken center stage in Italy’s creative scene, winning four major accolades at the prestigious Mediastars Awards. The award-winning TV commercial, titled “New Lancia Ypsilon. A Masterpiece on the Move,” beautifully merges art and automotive elegance, resonating deeply with consumers who value style, culture, and innovation.

A celebration of Italian elegance and timeless beauty

In a visually captivating spot produced by Lancia in collaboration with the renowned agency Agenzia 777, the New Ypsilon is presented not just as a car, but as a living work of art. Iconic masterpieces such as Leonardo da Vinci’s “Lady with an Ermine” and Amedeo Modigliani’s “Young Woman in a Yellow Dress (Madame Modot)” come to life in a cinematic journey through Rome, one of the world’s most symbolic cultural capitals.

The ad’s setting—a dreamy landscape echoing Giorgio De Chirico’s surreal urban scenes—serves as a stage for the Ypsilon to glide past reimagined art figures in slow motion, backed by a modern rendition of Bellini’s aria “Casta Diva.” This thoughtful blend of classical art and contemporary automotive design struck a chord with viewers and critics alike.

Major wins at the Mediastars Awards

During the awards ceremony at Milan’s San Fedele Auditorium, Lancia’s campaign swept the TV section, taking home:

• 1st place in the Product category
• 2nd place in the overall TV section
• A Special Star for Creative Direction
• A Special Star for Art Direction

These accolades place Lancia among Italy’s most visionary advertising leaders, standing alongside top-tier agencies, studios, and creative professionals.

A campaign crafted with passion and precision

The project was a labor of love by a distinguished creative team led by Executive Creative Director Andrea Stillacci, supported by Buddy Film and directed by Michael Jurkovac. The commercial’s artistic identity was enhanced by set designer Chiara Balducci, stylist Diamante Cavalli, and a polished post-production finish by 22Dogs.

Charles Fuster, Lancia’s Marketing & Communication Director, proudly noted:
“These prestigious awards not only make us proud, but also demonstrate that Lancia is ready to reclaim its place at the top of the premium B-segment. With the New Lancia Ypsilon, we wanted to unite design, emotion, and value for our customers. And the results speak for themselves: we are attracting new customers who appreciate perceived quality and innovation, as well as stylistic elegance and aesthetic and environmental harmony.”

Designed for those who live and breathe beauty

The New Ypsilon campaign isn’t just an ad—it’s a statement for individuals who appreciate elegance and innovation in equal measure. It speaks directly to consumers who are emotionally drawn to art, culture, and sustainability, and who seek more than just mobility—they seek inspiration.

Available now, driving into a new era

As the first model in Lancia’s bold new chapter, the New Ypsilon is now available across Italy. With its refined design and sustainable philosophy, it marks a promising start to Lancia’s 10-year strategic relaunch.

To experience the full impact of “New Lancia Ypsilon. A Masterpiece on the Move,” watch the campaign video and learn more about the model at Lancia's official website.

SHERIDAN, WYOMING – Sep. 23, 2025 – Lancia is roaring back into the spotlight with a legendary symbol and an unmistakable sound. The iconic Italian brand just launched a new TV commercial in Italy, celebrating the debut of the high-performance 280-hp Ypsilon HF and the stylishly accessible Ypsilon HF Line—two bold steps into the future, powered by heritage and innovation.

With a powerful narrative and evocative visuals, the ad reintroduces the red elephant, the historic HF badge mascot, charging through a vibrant cityscape to herald the arrival of these two striking new models.

A Cinematic Celebration of Performance and Style

From June 16 to 25, Italian TV screens—and Lancia’s social, digital, and print channels—are lit up with a commercial that captures the spirit of the new HF era. Created by the renowned 777 communication agency, the ad follows a majestic red elephant through a sleek city, guiding the two cars as they strut their stuff in a dazzling display of design and performance.

• The 280-hp Ypsilon HF is built for power and thrill-seekers
• The Ypsilon HF Line brings that same attitude to more affordable models
• Both vehicles wear the updated HF badge with pride

The soundtrack, titled “Trumpeting,” adds an emotional pulse, blending tribal rhythms with the distinct echo of a trumpet—mirroring the bold energy of the HF cars as they command the city streets.

The Red Elephant Returns

Somewhere between history and myth, the red elephant has long symbolized luck and unstoppable force in Lancia’s story. Originally adopted by Gianni Lancia in 1953, the icon took shape as the emblem of Lancia's HF Squadra Corse, where it became synonymous with racing victory. As the new commercial shows, that same red elephant still leads the charge—this time, through modern roads and into the sky, where it morphs into a powerful, dreamlike figure.

Design That Honors the Past, Built for the Future

Today’s HF badge has been reimagined to reflect the brand’s rebirth: simplified lines, sharper angles, and bold color cues drawn from the 1966 Fulvia Coupé and 1990s Delta. It’s a perfect blend of nostalgia and future-facing design.

• Sleek reinterpretation of the classic HF letters
• Contemporary red elephant design on both exterior and interior
• Inspired by past legends, driven by modern ambition

With the launch of these models, Lancia continues its journey of reinvention, following its 10-year strategic plan to revitalize its brand with elegance, innovation, and now a more emotionally engaging visual identity.

Availability and How to Experience It

The new 280-hp Ypsilon HF and the Ypsilon HF Line are not only stars of the screen—they’ll soon hit the streets. While the Ypsilon HF will arrive in showrooms later this year, preorder for the Ypsilon HF Line is already opening up in Italy, making it easier than ever for fans to get behind the wheel of a piece of Lancia’s new legacy.

Lancia's Bold Future Begins Again

Lancia’s red elephant isn’t just a marketing gimmick—it’s a symbol of the brand’s rebirth. As the commercial builds to its emotional peak, the elephant rising into the sky becomes a metaphor for Lancia’s unstoppable ambition. With performance, elegance, and a touch of legend, the Ypsilon HF and HF Line aren’t just cars—they’re chapters in a story that’s just beginning.

Learn more at www.lancia.com.

A 360° solution for future-ready cities

With the ID. Buzz AD, MOIA is offering more than just a self-driving vehicle — it’s delivering a seamless, turnkey mobility solution. This includes vehicle technology, fleet management, and a customer-focused booking system, all ready for real-world use.

“With our fully autonomous complete solution, we are creating a mobility offering that is unique in this form: cities, municipalities and fleet operators can provide autonomous mobility for all simply and reliably,” said Oliver Blume, CEO of the Volkswagen Group. “Our driverless ID. Buzz shuttles are part of a fully connected 360° package made up of leading technology, an attractive vehicle fleet, intelligent fleet management and a customer-centric booking system – all from a single source and quickly scalable to fleet size on the road. This positions the Volkswagen Group among the frontrunners in a multi-billiondollar global growth market. Hamburg is our starting point. Beginning in 2026, we will bring sustainable, autonomous mobility to large-scale deployment in Europe and the US – another milestone on our path to becoming a global technology driver in the automotive industry.”

Smart technology meets everyday needs

The ID. Buzz AD is equipped with Mobileye’s advanced self-driving system and meets the stringent standards of SAE Level 4 automation. That means it can operate autonomously in defined areas, with key safety and control features built in. MOIA’s proprietary AD MaaS (Autonomous Driving Mobility as a Service) Ecosystem Platform powers the system with artificial intelligence that:

• Manages fleets dynamically in real time
• Assists passengers throughout their journey
• Ensures safety in unexpected scenarios
• Integrates easily with existing apps and infrastructure

“With the ID. Buzz AD, future technology becomes market-ready,” added Christian Senger, CEO of Volkswagen Autonomous Mobility. “By combining vehicle and software into a fully autonomous solution, we are bundling our technological expertise with a clear focus on artificial intelligence. Our goal is to create intelligent mobility solutions that can be deployed across Europe and worldwide. In doing so, we are making a tangible contribution to technological sovereignty and strengthening Germany’s role in a highly dynamic field of innovation.”

Supporting operators with hands-on enablement

MOIA’s solution also includes what it calls “operator enablement” — a robust support system that helps companies deploy and manage autonomous fleets from simulation through to daily operation.

This support covers everything from technical training to live supervision tools, making it easier for operators to bring autonomous transport into cities, suburbs, and rural areas.

“Mobility is a basic human need. Artificial intelligence opens entirely new opportunities to give people access to flexible, shared, comfortable and affordable mobility,” said Sascha Meyer, CEO of MOIA. Autonomous vehicles can help tackle challenges such as the growing driver shortage and low service demand in rural regions. “With the AD ecosystem and the ID. Buzz AD, we are creating a mobility offering that allows operators of autonomous fleets to serve cities, suburbs, and rural areas alike.”

Launching soon in Hamburg, expanding to the U.S.

The first large-scale rollout of the ID. Buzz AD is set for Hamburg in 2026, with plans to expand across Europe and the United States. For consumers, this means a future of more accessible, driverless transport that’s not only convenient and eco-friendly but also built to meet the evolving needs of everyday life.

To explore more about the ID. Buzz AD and MOIA’s full autonomous mobility ecosystem, visit https://www.moia.io.

Dometic and Jeep® Debut Innovative ARTT Concept for Rooftop Adventures

SHERIDAN, WYOMING – July 13, 2025 – At this year’s Overland Expo West, outdoor lifestyle leader Dometic welcomed Jeep® Performance Parts (JPP) into its booth to unveil a revolutionary new concept: the Awning and Roof Top Tent (ARTT). Co-developed by the two brands, the ARTT blends rugged design with inflatable technology to create a new standard for off-road camping.

The concept is centered around a sleek, low-profile hard top that transforms into a built-in rooftop tent. At its core is Dometic’s advanced AIR Frame Inflation technology—offering campers a fast, reliable, and lightweight setup. By integrating a 270-degree awning directly into the structure, the ARTT solves several common challenges faced by traditional rooftop tents.

A smarter way to camp on the go

Unlike conventional models that mount onto roof racks, the ARTT serves as the actual roof of the vehicle. This not only cuts down on added weight and aerodynamic drag but also improves the vehicle's overall stability while driving. It’s a game-changer for travelers who want comfort without compromising performance.

The ARTT was engineered with compact vehicles in mind, making it easier to access remote locations and get set up in just minutes thanks to the inflatable frame.

Built on innovation and trust

The collaboration between JPP and Dometic highlights the latter’s strong reputation in the outdoor tech world. As the companies explained, Dometic played a key role in co-developing the product.

“As a trusted leader in the outdoor tech, Dometic was tapped by JPP to co-develop this concept—bringing our proven track record in air frame technology and adventure awnings to the forefront,” says Tim Hall, Regional President for Americas, Land Vehicle Segment, Dometic.

The ARTT represents an evolution of Dometic’s durable, human-centered designs—bridging their expertise in RVs and mobile living with the high-performance expectations of Jeep® owners.

Outdoor gear to fuel the journey

Alongside the ARTT reveal, Dometic also showcased a range of premium outdoor gear tailored for campers, overlanders, and weekend explorers alike. The featured lineup included:

• CFX5 powered coolers
• GO tables and chairs
• Hydration jugs and faucets
• GoPower solar and power systems
• Frontrunner racks and accessories

Each product is designed to empower people to embrace outdoor freedom—whether they're setting up a trailhead picnic or venturing off-grid for days at a time.

Adventure-ready innovation, just minutes away

The debut of the ARTT concept underscores Dometic’s ongoing commitment to simplifying and enhancing outdoor living. With faster setup times, improved driving performance, and reliable shelter built into the vehicle itself, the future of camping is looking smarter—and more comfortable—than ever.

Learn more at https://www.dometic.com

Meta Description:
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SEO Keywords:
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The concept is centered around a sleek, low-profile hard top that transforms into a built-in rooftop tent. At its core is Dometic’s advanced AIR Frame Inflation technology—offering campers a fast, reliable, and lightweight setup. By integrating a 270-degree awning directly into the structure, the ARTT solves several common challenges faced by traditional rooftop tents.

A Smarter Way to Camp on the Go

Unlike conventional models that mount onto roof racks, the ARTT serves as the actual roof of the vehicle. This not only cuts down on added weight and aerodynamic drag but also improves the vehicle's overall stability while driving. It’s a game-changer for travelers who want comfort without compromising performance.

The ARTT was engineered with compact vehicles in mind, making it easier to access remote locations and get set up in just minutes thanks to the inflatable frame.

Built on Innovation and Trust

The collaboration between JPP and Dometic highlights the latter’s strong reputation in the outdoor tech world. As the companies explained, Dometic played a key role in co-developing the product.

“As a trusted leader in the outdoor tech, Dometic was tapped by JPP to co-develop this concept—bringing our proven track record in air frame technology and adventure awnings to the forefront,” says Tim Hall, Regional President for Americas, Land Vehicle Segment, Dometic.

The ARTT represents an evolution of Dometic’s durable, human-centered designs—bridging their expertise in RVs and mobile living with the high-performance expectations of Jeep® owners.

Outdoor Gear to Fuel the Journey

Alongside the ARTT reveal, Dometic also showcased a range of premium outdoor gear tailored for campers, overlanders, and weekend explorers alike. The featured lineup included:

• CFX5 powered coolers
• GO tables and chairs
• Hydration jugs and faucets
• GoPower solar and power systems
• Frontrunner racks and accessories

Each product is designed to empower people to embrace outdoor freedom—whether they're setting up a trailhead picnic or venturing off-grid for days at a time.

Adventure-Ready Innovation, Just Minutes Away

The debut of the ARTT concept underscores Dometic’s ongoing commitment to simplifying and enhancing outdoor living. With faster setup times, improved driving performance, and reliable shelter built into the vehicle itself, the future of camping is looking smarter—and more comfortable—than ever.

Learn more at https://www.dometic.com

The global automaker increased its market share in the EU30 region to 17.3% in April, climbing 0.1 percentage points compared to the same month last year. This marks the first time in 2025 that the company has recorded year-over-year growth in total EU30 sales. The Citroën C3 and PEUGEOT 208 stood out among the top ten most-sold models, with the electric Citroën ë-C3 securing a podium spot in the BEV B segment.

Electric and Hybrid Options Power Sales

Stellantis continues to lead the hybrid car category, capturing 15.1% market share in April—an impressive 4.7-point jump from 2024. The hybrid category includes both plug-in hybrids (PHEVs) and traditional hybrids (HEVs), offering drivers a smoother path toward full electric mobility.

PEUGEOT is showing remarkable momentum, now the fastest-growing brand in this segment and currently ranked fourth in the hybrid sales chart. “The return to a positive performance in terms of market share is an extremely promising sign for the future and indicates that we are on the right track to recover lost ground," said Luca Napolitano, Commercial Operations Officer for Stellantis. "This indication is supported by the positive trend in order intake, which is proceeding at full speed, and by the confirmation of our leadership in a strategic segment such as hybrid cars, which facilitate the transition to electric mobility. It is significant that even the international press has started to highlight this primacy.”

Consumer Favorites Drive Demand

Order volumes are another clear indicator of Stellantis’ growing consumer appeal. By mid-May, the group had surpassed one million units in order intake. Highlights include:

• Nearly 100,000 units of the Citroën C3 and C3 Aircross
• Approximately 50,000 units of the PEUGEOT 3008

The Citroën C3, launched late 2024, is quickly becoming a favorite among drivers. Napolitano noted, “It quickly climbed the best sellers ranking on the EU30 total market, both in its thermal and electric versions, and finally reached the fifth position in the B segment and the sixth in the passenger car market in April.”

Commercial Vehicle Leadership Holds Strong

Stellantis Pro One also extended its dominance in the commercial vehicle sector, achieving a 31.1% market share in April—up 2.3 points year-over-year. The brand led sales in eight of the top ten EU30 markets, including Germany, France, and the UK.

Regional Standouts Highlight Broader Success

In specific markets, Stellantis’ achievements are even more pronounced:

• Italy: Jeep® Avenger is now the top-selling SUV.
• Germany: Passenger vehicle volumes rose 9.9%, with overall market share increasing 6%.
• France and Portugal: Stellantis maintains leadership in both total and electric vehicle segments.
• UK and Spain: The Opel Corsa remains the #1 city car in both markets. Meanwhile, the Citroën ë-C3 and PEUGEOT e-2008 rank among Spain’s top 10 BEV models.

Additionally, the newly introduced Opel Frontera is quickly gaining popularity in the competitive B-SUV segment. And in Italy and France, Alfa Romeo is enjoying a resurgence, recording its best April in five years with 43% growth compared to 2024.

Napolitano added, “I also believe it is important to underline the progress made in such competitive markets as Germany and the UK, which have achieved significant results in terms of both volumes and market share.”

Driving Forward with Choice and Innovation

With a wide array of popular models and a continued commitment to innovation, Stellantis is clearly delivering what European consumers want—whether that’s hybrid flexibility, full-electric performance, or dependable commercial vehicles. As demand grows and order volumes climb, drivers across the continent are embracing the Stellantis vision of sustainable, versatile mobility.

Learn more at www.stellantis.com

This transition comes at a pivotal moment for the global automotive market and marks the beginning of a new chapter for Stellantis, one focused on agility, innovation, and stronger connections with customers around the world.

A Proven Leader with Deep Industry Roots

Antonio Filosa brings decades of hands-on experience across continents, having successfully led Stellantis operations in both North and South America. His track record includes growing key brands, optimizing operations, and steering strategic transformations in highly competitive markets.

His leadership achievements include:

• Leading the FIAT brand to market leadership in South America.
• Rapidly expanding Peugeot, Citroën, Ram, and Jeep® in the region.
• Overseeing the launch of Jeep® in Brazil through the Pernambuco plant—now a leading automotive hub.

As Jeep® CEO, he expanded the brand globally, especially in Europe, where models like the Jeep Avenger became top sellers.

Strengthening U.S. Operations and Focusing on Customer Value

Since being promoted to Chief Operating Officer, Americas in December 2024, Filosa has been driving major improvements in U.S. operations:

• Cutting down excessive dealer inventory.
• Reorganizing leadership teams for better performance.
• Launching new vehicles and powertrains.
• Deepening collaboration with dealers, suppliers, and unions.

This consumer-focused direction is expected to bring more responsive service, innovative products, and better alignment with market needs.

Leadership Recognized and Trusted

The Stellantis Board unanimously backed Filosa’s appointment after a comprehensive global search. Executive Chairman John Elkann, who led the process, emphasized his confidence in the new CEO’s ability to lead during a critical period.

“Antonio’s deep understanding of our Company, including its people who he views as our core strength, and of our industry equip him perfectly for the role of Chief Executive Officer in this next and crucial phase of Stellantis’ development,” said Elkann.

Vice Chairman Robert Peugeot added, “His track record of successful leadership during his many years with our Company speaks for itself and this, together with his deep knowledge of our business and of the complex dynamics facing our industry, make him the natural choice to become Stellantis’ next CEO.”

A Vision for the Future Rooted in Heritage

Filosa’s excitement for the road ahead is grounded in a strong appreciation for Stellantis’ storied past and enduring innovation.

“It is my great honor to be named the CEO of this fantastic Company,” said Antonio Filosa. “I have always been inspired by the immense talent, passion and commitment of our people at Stellantis and the power of trusting our teams to achieve excellence. We have the world’s best and most iconic brands in automotive history and an over 100-year heritage of innovation. That legacy, combined with our relentless dedication to giving our customers the products and services they love, will continue to be key to our success.”

What’s Next for Stellantis?

Filosa will officially take the reins on June 23, at which time he’ll also unveil his new leadership team. An Extraordinary Shareholder Meeting will soon be held to formally elect him to the Board as an executive director.

Stellantis customers, fans, and partners can expect exciting developments on the horizon as the company doubles down on innovation, efficiency, and delivering vehicles people truly love.

Learn more at www.stellantis.com

This leadership change reflects Stellantis’ ongoing commitment to quality, innovation, and customer satisfaction. Jacquet steps into the role immediately, succeeding Antonio Filosa, who has taken on a new challenge as the company’s Chief Executive Officer.

An Experienced Hand at the Wheel

Sébastien Jacquet brings nearly 25 years of hands-on experience in automotive engineering, research and development, and quality leadership to the position. Before this appointment, he served as Deputy Chief Engineering and Technology Officer and Head of Cross Car Line and Project Engineering.

His track record includes one of Stellantis’ most ambitious innovations to date: the launch of the STLA Medium, the company’s first multi-energy platform. This strategic initiative plays a vital role in delivering greener mobility options, giving drivers more freedom in how they choose to travel.

What This Means for Drivers and Car Owners

For everyday drivers, this transition signals Stellantis’ strengthened focus on quality and performance across its entire portfolio. That means:

• More reliable vehicles with long-term durability
• Continued improvements in safety and design
• Forward-thinking innovation with everyday benefits

With Jacquet’s deep understanding of engineering systems and consumer needs, customers can expect a sharper focus on vehicle excellence across Stellantis’ broad range of iconic brands.

A Brand Portfolio That Moves the World

Stellantis is the powerhouse behind some of the most beloved and trusted auto brands across the globe. These include:

• Jeep®
• Alfa Romeo
• Dodge
• FIAT
• Peugeot
• Opel
• Maserati
• Ram, and many others

The company’s mission is centered on providing customers with the freedom to choose the way they move, while staying at the forefront of technological advancement.

A New Era of Mobility Excellence

Jacquet’s promotion reflects Stellantis’ broader push to ensure that innovation doesn’t come at the cost of quality — but rather enhances it. As the company continues to evolve and expand its reach, drivers can look forward to an ever-improving ownership experience.

With mobility options becoming more diverse, and sustainability taking center stage, Stellantis’ leadership team is poised to make driving more rewarding, efficient, and environmentally conscious.

Learn more at www.stellantis.com.

The PIONEER project—short for airPort sustaInability secONd lifE battEry stoRage—is transforming the way airports manage energy. Developed by Enel and Aeroporti di Roma (ADR), with scientific input from Germany’s Fraunhofer Institute, it’s now the largest energy storage system in Italy using second-life electric vehicle batteries—and one of the largest in Europe.

Recharging the Future of Travel

SUSTAINera’s role in the PIONEER project centers around the reuse of electric vehicle batteries from Stellantis' B-segment eCMP platform. These “Second Life” batteries—78 in total—each provide 50 kWh of storage capacity, adding up to a powerful 3.9 MWh. They’ve been integrated into Enel’s advanced 10 MWh Battery Energy Storage System (BESS), which operates alongside the 31 GWh ADR Solar Farm.

This clean energy system is expected to reduce CO₂ emissions by 16,000 tons over the next decade—comparable to the yearly emissions of over 3,000 cars.

From Cars to Clean Energy

The collaboration, which began in 2022, also involved ENEL X and Loccioni as system integrators. By breathing new life into used EV batteries, the project aligns perfectly with SUSTAINera’s mission to reduce waste and extend the lifecycle of vehicle components.

“The Pioneer project has been one of the most important for Stellantis in the last two years, included in the Second Life activity plan, which complement other circular economy activities on the management of electric vehicle batteries, such as remanufacturing, repair in order to extend their life for as long as possible before sending them for recycling.”

Batteries Beyond the Road

The innovation doesn’t stop at airports. Stellantis and its joint venture with NHOA, Free2move eSolutions, are exploring new ways to repurpose EV batteries for homes, businesses, and industrial applications. Through specially built demonstrators, they are testing the potential of both current and next-gen batteries for stationary energy storage.

“SUSTAINera will continue to invest in Second Life battery activities, which have shown a strong growth trend over the last 3 years.”

Circular Economy at the Heart of Stellantis

SUSTAINera is Stellantis’ dedicated division for circular economy practices. Its focus is to deliver affordable and sustainable products and services that reduce environmental impact while maintaining high standards of quality. This effort plays a key role in Stellantis’ bold vision to reach carbon net zero by 2038.

As the company puts it, “SUSTAINera represents all the circular economy activities in Stellantis and a sustainable offer within the Stellantis’ Parts & Services range. It promises our customers sustainable, transparent, and affordable products and services without compromising quality while preserving the environment, by reducing waste, use of our planet's resources and carbon footprint.”

Ready for Takeoff

This project is more than an impressive display of green innovation—it’s a blueprint for how industries can work together to create a cleaner, smarter, and more sustainable future. With second-life batteries at the core, Stellantis and its partners are showing that cleaner skies can start from the ground up.

Learn more at www.sustainera.com