News

SHERIDAN, WYOMING – September 23, 2025 – Automotive collectors and performance enthusiasts have something exceptional to look forward to: the all-new BMW Concept Speedtop. Unveiled at the prestigious Concorso d’Eleganza Villa d’Este 2025 on the scenic shores of Lake Como, this sleek three-door concept is not only a bold reinterpretation of the BMW Touring—it’s also set to be available in an ultra-exclusive limited series of just 70 units.

A Striking Statement in Style and Performance

With its unique shooting brake proportions, the BMW Concept Speedtop brings an unmistakable presence to the road—even when standing still.

“A true BMW exudes dynamism and elegance even when it’s standing still,” says Adrian van Hooydonk, Head of BMW Group Design. “And that’s also the case with our new concept car. The BMW Concept Speedtop is characterised first of all by its profile. It is very unique in the automotive industry. In this way, we have created an exclamation mark for our entire lineup of vehicles, especially for the Touring models.”

Featuring a pronounced shark-nose front end, slim front lights, and an illuminated kidney grille, the car’s V-shaped silhouette is complemented by a dazzling color gradient roof transitioning from “Floating Sunstone Maroon” to “Floating Sundown Silver.” Custom 14-spoke two-tone wheels complete the Speedtop’s refined stance.

Handcrafted Luxury Meets Modern Innovation

Inside, the Concept Speedtop is a haven of craftsmanship. From the brogue-style perforations to the two-tone “Sundown Maroon” and “Moonstone White” leather interior, every inch of this model reflects meticulous attention to detail.

BMW’s designers have masterfully mirrored the car’s iconic roof spline in the interior headliner, which doubles as an ambient light beam. The result is an intimate, well-lit cabin that feels both luxurious and purpose-built for unforgettable weekend escapes.

Two leather straps behind the seats hold custom Schedoni bags, handcrafted by the renowned Italian leather goods specialist. “Known for the production of exclusive and high-quality leather goods by hand, especially in the automotive sector, Schedoni has always stood for the highest quality and customization.” A matching weekend bag also fits perfectly into the stylish, illuminated luggage compartment.

A Collector’s Dream with BMW’s Most Powerful V8

Beyond its beauty lies a beast: the BMW Concept Speedtop is powered by the most powerful V8 engine currently in BMW’s lineup, ensuring it doesn’t just look fast—it truly performs.

“Last year, the presentation of the BMW Concept Skytop at the Concorso d’Eleganza Villa d’Este on Lake Como generated great enthusiasm among connoisseurs and automotive enthusiasts,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “This led to a strictly limited production run of 50 units. Thanks to this positive response, this year we have decided to also offer the BMW Concept Speedtop in a limited production series of 70 units. This extraordinary vehicle is now available for order. We are pleased to be able to offer collectors and enthusiasts another exclusive model.”

Availability and Ordering Information

The BMW Concept Speedtop is now available to order in a limited run of 70 units. While pricing and delivery details have not been publicly disclosed, interested collectors are encouraged to act quickly, as demand is expected to outpace availability.

A Vision of Excellence for the Open Road

With its dynamic design, artisanal interior, and thrilling V8 engine, the BMW Concept Speedtop is more than a car—it’s a work of art on wheels. This latest release from BMW blends heritage and innovation in a form destined for both admiration and motion.

Learn more at www.bmwusanews.com

SHERIDAN, WYOMING – September 23, 2025 – BMW of North America is ushering in a fresh chapter for its Central Region with a key leadership change that brings a seasoned executive back to familiar territory. Starting July 1, 2025, Patrick Clark will officially take the helm as Vice President of the Central Region, overseeing sales, marketing, aftersales, and center development across 12 midwestern states and 78 BMW dealers.

This strategic move marks Clark’s return to BMW of North America from his successful tenure at BMW Canada, where he most recently served as Director of National Sales & Network Development.

A Familiar Face Returns to the U.S. Market

BMW’s Central Region is a cornerstone of its U.S. operations, and Patrick Clark’s return brings a wealth of experience and continuity to the role. Reporting directly to Shaun Bugbee, Executive Vice President of Operations at BMW of North America, Clark steps into a leadership position he once held — now bolstered by his achievements in the Canadian market.

“Under Patrick’s leadership and guidance, BMW achieved record sales results for both BEV and M models in Canada, while simultaneously gaining market share against key competitors,” said Bugbee. “We’re happy to welcome Patrick back to the U.S. – and back to the Central Region where he successfully steered sales prior his move to the Canadian market in 2024.”

A Proven Track Record of Success

Clark’s relationship with BMW began nearly three decades ago in 1996 at BMW Group Financial Services, NA. Over the years, he held numerous key roles in Finance and Operations, eventually moving into the Southern Region as a Financial Services Sales and Marketing Manager. His strategic insight and leadership led him to become Regional Sales Manager for the Central Region in 2020 before heading north to Canada.

The leadership handover comes as Broderick McKinney, the current Vice President of the Central Region, transitions to his new role as Vice President of Used Cars at BMW Group Financial Services, NA.

Strengthening BMW’s Impact Across the U.S.

Clark’s return reinforces BMW’s commitment to growth and leadership in a competitive automotive market. His appointment aligns with the broader ambitions of the BMW Group in the U.S., where the company maintains a strong presence:

• Nearly 30 corporate locations in 12 states
• The largest BMW manufacturing facility globally in Spartanburg, SC
• A dealer network of 350 BMW retailers and more than 280 additional outlets for motorcycles, MINI, and Rolls-Royce
• Over 120,000 U.S. jobs supported and $43.3 billion contributed annually to the economy

From design innovation in California to venture capital in Silicon Valley, BMW’s footprint spans coast to coast. Patrick Clark’s return is yet another step in ensuring that BMW remains a driving force in the automotive world — not just through vehicles, but through leadership, vision, and customer engagement.

Looking Ahead

For BMW enthusiasts and customers in the Central Region, Clark’s leadership promises continuity, elevated service, and an even stronger retail experience. His proven ability to drive performance and build strong networks is expected to further energize the brand’s presence across the Midwest.

Learn more at www.bmwgroupna.com

SHERIDAN, WYOMING – September 23, 2025 – Volkswagen has announced a major leadership transition for its Commercial Vehicles brand. Starting July 1, 2025, Stefan Mecha will become the new Chairman of the Board of Management of Volkswagen Commercial Vehicles (VWN), succeeding Prof. Dr. Carsten Intra, who is leaving the company for personal reasons as part of a retirement program.

Leadership Shift with Global Experience

Stefan Mecha, currently Executive CEO of the Volkswagen Passenger Cars brand for the China region, brings more than 15 years of experience within the Group. His career includes leadership roles in Brazil, South Africa, Russia, and China. He also began his Volkswagen journey in sales with the Commercial Vehicles unit — giving him a strong connection to his new role.

“Carsten Intra has launched important models such as the ID. Buzz, the Transporter and others, setting the right course to further unlock the potential of light commercial vehicles in the future. He has driven forward the strategic topic of autonomous driving and significantly sharpened VWN’s profile with the 'California' sub-brand. I would like to thank him for the excellent collaboration within the Brand Group Core, which I also valued highly on a personal level, and wish him all the best for the future,” says Thomas Schäfer, CEO Volkswagen Brand, Head of the Brand Group Core and Chairman of the Advisory Board of Volkswagen Commercial Vehicles.

A Proven Track Record

Mecha’s appointment highlights Volkswagen’s strategic focus on combining global expertise with a strong internal culture. His success across several international markets is expected to propel VWN forward.

“With Stefan Mecha, one of our most internationally experienced managers is taking over the leadership of Volkswagen Commercial Vehicles. He has demonstrated in regions such as Brazil, South Africa, Russia and China that it is possible to achieve sustainable success even in challenging environments – through a good team spirit, pragmatism, and deep market insight. Incidentally, Stefan's first position within the Volkswagen Group was in sales at the ‘Nutzis’. I am confident that, together with his highly capable team, he will lead the brand to new heights and further enhance cooperation within the Brand Group Core,” Thomas Schäfer continues.

A Look Back at Intra’s Impact

Since taking over as Chairman in September 2020, Prof. Dr. Carsten Intra has led Volkswagen Commercial Vehicles through a pivotal period of innovation and growth. His leadership oversaw record earnings in 2023 and laid the groundwork for autonomous driving technologies and lifestyle-oriented vehicle lines.

Prof. Dr. Carsten Intra has been Chairman of the VWN Brand Board of Management since September 1, 2020. He was previously Chief Human Resources Officer and Labor Director at MAN SE and MAN Truck & Bus SE, and was also a member of the Executive Board of TRATON SE, responsible for Human Resources and IT. During his time as CEO of Volkswagen Commercial Vehicles, the doctor of mechanical engineering initiated the turnaround of the brand onto a growth path that led to record earnings in 2023. Under his leadership, the strategic development of the Autonomous Driving business area set the course for the future of mobility. Intra began his career in 2001 as a production engineer at the former MAN Nutzfahrzeuge AG and subsequently took on various international management and board roles.

What’s Next for VWN and Consumers

With Mecha’s leadership, customers can expect further innovations in electrification and smart mobility, along with continued success for models like the ID. Buzz and the ‘California’ camper sub-brand. Mecha’s previous achievements also reinforce Volkswagen’s commitment to strengthening cooperation within the Brand Group Core.

Stefan Mecha has been with the Volkswagen Group for more than 15 years. Before joining Volkswagen AG, he held various positions at Sixt AG and Daimler AG. In 2005, Stefan Mecha became Regional Sales Director of Volkswagen Commercial Vehicles in Western Europe. He then held various positions in sales for the Volkswagen Group in Europe and the Middle East. In 2016, he became a member of the Volkswagen Board of Management in South Africa and Managing Director of the sales company. From 2018 to 2020, he was Vice President of Sales and Marketing in the South America region at Volkswagen Brazil. In 2020, he was appointed as the new General Director of Volkswagen Group Rus. Since 2022, Mecha has been Executive CEO of the Volkswagen Passenger Cars brand for the China region.

Looking Ahead

Volkswagen Commercial Vehicles is well-positioned for the future, with a strong foundation laid by Intra and a global leader like Mecha at the helm. Consumers can look forward to innovative, future-ready vehicles that blend performance, technology, and purpose.

Learn more at https://www.volkswagen-nutzfahrzeuge.de

SHERIDAN, WYOMING – September 23, 2025 – Kia America has just announced pricing and updates for the 2026 EV9, its award-winning all-electric three-row SUV, now entering its third model year with new style enhancements and added range across select trims.

Kia's popular EV9 continues to deliver on innovation, design, and electric performance while catering to growing family needs. With a bold new Nightfall Edition and improvements in electric driving range, the 2026 EV9 offers more personalization and efficiency than ever before.

Striking New Nightfall Edition Makes Its Debut

For those who love a bold, stealthy aesthetic, Kia introduces the Nightfall Edition package on the Land AWD trim. This sleek design upgrade includes:

• Exclusive 20-inch gloss black wheels
• Gloss black exterior trim and black badging
• Distinctive interior design touches
• Available in both 6- and 7-passenger seating configurations at no additional cost

Available in a new Roadrider Brown exterior color, the Nightfall Edition brings an upscale, edgy vibe to the EV9 lineup, designed to turn heads while offering everyday comfort and functionality.

More Miles for Every Adventure

Kia has also increased the estimated all-electric range on select 2026 EV9 trims, making it even easier for drivers to explore without range anxiety:

• EV9 Light Long Range: up to 305 miles (Kia estimated)
• EV9 Wind & Land trims: up to 283 miles (Kia estimated)
• EV9 GT-Line: up to 280 miles (Kia estimated)

These enhanced ranges help position the EV9 as a practical and eco-conscious solution for families and commuters alike.

Fresh Color Options and Smart Terrain Capabilities

The 2026 EV9 GT-Line adds new two-tone paint options, including Glacial White Pearl with Ebony Black roof and Wolf Gray with Ebony Black roof. Meanwhile, all AWD trims now feature Kia’s Terrain Mode (Snow/Mud/Sand), replacing the previous 4WD system to better support various road and weather conditions.

Competitive Pricing Across the Lineup

Kia keeps the EV9 within reach of more consumers, offering a range of trims to suit various preferences and budgets (MSRP, excluding destination):

• EV9 Light SR – $54,900
• EV9 Light LR – $57,900
• EV9 Wind – $63,900
• EV9 Land – $68,900
• EV9 GT-Line – $71,900

Whether you’re looking for value, performance, or luxury, there’s a 2026 EV9 to match your needs.

Award-Winning Performance and Sustainability

Kia continues to impress as a leader in automotive sustainability and innovation. Recently named one of the TIME World’s Most Sustainable Companies of 2024, Kia remains committed to shaping the future of mobility. The EV9, along with other select models, is proudly assembled in the U.S. and sold through nearly 800 dealerships nationwide.

Availability and More Information

The 2026 EV9 will be available at Kia dealerships across the U.S. For full details on specs, trims, and features, visit www.kiamedia.com. Consumers can also subscribe for updates and press alerts directly through the site.

Ready to drive into the future? Explore the 2026 Kia EV9 and find the model that moves you.

SHERIDAN, WYOMING – September 23, 2025 – Adventure lovers and nostalgic drivers alike have something to celebrate as FIAT introduces the Grande Panda 4x4, a bold reinterpretation of one of the brand’s most beloved icons. This striking concept model merges retro charm with cutting-edge innovation, offering a fresh vision of freedom, versatility, and all-terrain excitement — wrapped in a compact and charismatic package.

A legendary comeback with a modern soul

Originally launched in 1983, the Panda 4x4 quickly became a fan favorite, known for its practicality and off-road grit. The new Grande Panda 4x4 concept honors that legacy while stepping into the future with a modernized design and advanced features that reflect today’s mobility needs.

The concept model made its debut during the Grande Panda Hybrid Media Drive, sparking excitement among media and enthusiasts. Its striking appearance, painted in a deep, enveloping Bordeaux red with beige accents, pays homage to the original’s iconic style while setting the stage for a new era of eco-conscious exploration.

Designed for freedom, built for adventure

The Grande Panda 4x4 is more than just a pretty face. With its innovative electrified rear axle, this concept model promises impressive all-terrain performance while remaining efficient and sustainable. Whether navigating busy city streets or exploring rugged trails, it’s designed to offer freedom, versatility, and reliability in every journey.

FIAT describes it as “a manifesto for a fresh vision of sustainable mobility — a vision rooted in innovation, in line with current dictates, while maintaining the characteristics that made it a global cult favourite.”

A tribute to nature and nostalgia

The concept’s design embraces a lifestyle-driven philosophy. Its materials and color palette evoke a sense of connection with nature and adventure. The bold exterior is complemented by beige details and nostalgic touches, echoing the spirit of the classic Panda 4x4 while speaking directly to today’s outdoor enthusiasts.

Additional features, like lamps mounted on the roof rack, add functional flair and rugged personality, highlighting its off-road potential.

Blending heritage and future mobility

By reviving the Panda 4x4, FIAT reasserts its ability to merge timeless appeal with modern sustainability. “With its forward-looking spirit, the project ahead of the New Grande Panda 4x4 represents the fullest expression of an idea that continues to evolve, representing a starting point — the foundation of an exciting journey.”

Although still a concept, the Grande Panda 4x4 stands as a promising glimpse into FIAT’s future offerings. It reinforces the brand’s commitment to blending iconic design with environmental responsibility, making the dream of go-anywhere driving more accessible and more stylish than ever.

A new chapter begins

While availability details are yet to be confirmed, the Grande Panda 4x4 is expected to serve as the foundation for future FIAT models that combine innovation, adventure, and nostalgia in one compelling package. For fans of the original and newcomers alike, the return of this legendary vehicle is a welcome promise of journeys yet to come.

Learn more at https://www.fiat.com

SHERIDAN, WYOMING – September 23, 2025 – FIAT is ushering in a new era of communications leadership as Andrea Laura Siro Brigiano takes the helm of Press Communications for the FIAT and Abarth brands, bringing her international flair and luxury brand expertise to the forefront of the automotive world.

With her appointment effective immediately, Andrea Laura Siro Brigiano succeeds Danilo Coglianese, who has been named Responsible for Events Management within the Stellantis Enlarged Europe Region starting July 1st. This dynamic transition underscores FIAT’s commitment to both innovation in communication and strategic brand engagement across Europe.

A fresh voice with global experience

Born in Dallas, Texas, Andrea Laura Siro Brigiano brings a unique global perspective to her new role. Her educational background includes a Master’s degree in International Management and Marketing, a Master’s in Fashion & Luxury Brand Management from the Istituto Marangoni in Milan, and a Certification in Disruptive Strategy from Harvard Business School.

Her career spans more than a decade of leadership across top-tier fashion and lifestyle brands. Starting in 2012 as Worldwide Corporate Communications Assistant Manager at Roberto Cavalli, she went on to hold key positions at Michael Kors, Bottega Veneta, and Cybex. At Cybex, she led Communications and Public Relations, Social Media, and VIP/industry relations at a global level.

Now reporting directly to Olivier Francois, FIAT CEO and Global Stellantis CMO, Siro Brigiano is poised to bring a blend of creativity, strategic insight, and fresh energy to the storied FIAT and Abarth marques.

Celebrating a legacy of leadership

Andrea Laura Siro Brigiano steps into the role following the impressive tenure of Danilo Coglianese, a seasoned communications leader who leaves a legacy of success at FIAT and Abarth.

Born in Naples, Danilo holds a bachelor’s degree in Economics and a master’s in Marketing and Communication. His career began in 2000 at the BMW Group, where he held a range of marketing and communications roles, both in Italy and at the company’s global headquarters in Germany.

Joining FCA in 2018, he served as EMEA Head of Communications for FIAT and Abarth, before taking on the role of Vice President of Global Communications for both brands within Stellantis. As he transitions into his new position, he will report to Eligio Catarinella, who oversees Regional Marketing Performance & Events within Stellantis Enlarged Europe.

What this means for FIAT fans and the future

This leadership change signals a continued evolution for FIAT and Abarth, reinforcing their commitment to engaging storytelling, innovation, and deeper consumer connection. Fans of the brands can look forward to communications that reflect not just the spirit of Italian design and performance, but also a global lifestyle perspective.

With Siro Brigiano’s fashion and luxury brand background, the future looks bright for a more emotionally resonant and globally relevant brand voice.

Learn more at www.fiat.com

SHERIDAN, WYOMING – September 23, 2025 – FIAT is turning up the volume this summer in Turin, stepping in as the official partner for the city’s Patron Saint concert on June 24. This vibrant celebration, set in the heart of the Piedmontese capital, will feature international superstar Shaggy and promises unforgettable moments of music, culture, and hometown pride.

A celebration rooted in tradition and community spirit

With its deep roots in Turin, FIAT continues to affirm its enduring connection with the city that shaped its legacy. This year’s Patron Saint festival concert will be held in the iconic Piazza Vittorio Veneto and followed by a dazzling pyrotechnic display that pays tribute to the city’s spirit.

For locals and visitors alike, the event offers an opportunity to enjoy:

• A free public concert with online registration
• A festive evening in one of Turin’s most cherished city squares
• A stunning firework finale lighting up the sky in honor of Turin

Shaggy returns with a ‘Pandastic’ twist

A special highlight of the evening will be the performance by Shaggy, whose recent collaboration with FIAT has brought a fresh spin on his 1995 global hit. The brand-new version, “Boombastic (Fantastic),” celebrates the song’s 30th anniversary and stars none other than the Fiat Grande Panda in its accompanying music video. The track embodies the brand’s fun-loving, energetic spirit and has also inspired FIAT’s latest commercial campaign built around the message: “Life is Pandastic.”

“Boombastic (Fantastic)” brings together nostalgia and innovation

Shaggy’s relationship with FIAT is built on mutual admiration and creative synergy. Managed by Martin Kierszenbaum/Cherrytree Music Company, the Grammy-winning, diamond-selling artist is known for hits like “Oh Carolina” and remains one of the most streamed reggae artists in history.

“Amici” talents join the stage in Turin

This landmark concert is the grand finale of FIAT’s recent journey with the popular Italian talent show “Amici,” where the Fiat Grande Panda served as an official partner. Throughout the season, FIAT supported young artists as they performed across Italian cities. During the show’s finale, Shaggy made a surprise announcement that he would join the “Amici” stars in Turin for this celebratory performance.

Coming to a screen near you

Can’t make it to Turin? The concert will be aired on Canale 5 in the days following the live event, giving a broader Italian audience the chance to enjoy the celebration from home. The broadcast also serves as a heartfelt tribute to the city of Turin and its vibrant community.

Join the party in person or on screen

The concert is free and open to the public with advance registration, making it an inclusive event for music lovers, families, and fans of the iconic brand. Whether you're grooving in the square or watching from your couch, this FIAT-powered celebration is set to deliver unforgettable summer vibes.

Learn more at https://www.fiat.com

SHERIDAN, WYOMING – September 23, 2025 – Turin's most iconic piazza came alive on June 24 as FIAT proudly powered the unforgettable “Torino is Fantastic” concert, a dazzling night of music, celebration, and community spirit marking the city’s Patron Saint festivities.

Thousands gathered in Piazza Vittorio Veneto to experience a once-in-a-year musical journey that blended Italian pop royalty with international flair. Headlined by reggae legend Shaggy, the concert wasn’t just a performance—it was a celebration of Turin, its people, and the deep connection they share with the FIAT brand.

A musical night to remember

The energy was electric as fans were treated to a star-studded lineup of beloved Italian artists, including:

• Alessandra Amoroso
• Annalisa
• Antonello Venditti
• Gianna Nannini
• Il Volo
• Mahmood
• Tananai
• The talented finalists from Amici

Hosting duties were in the capable hands of Gerry Scotti, joined by special guest Noemi, who helped create a warm, welcoming atmosphere on stage. For those who missed the live show, the event will be broadcast on Canale 5 in the coming days, bringing the celebration to homes across the country.

Shaggy celebrates 30 years of “Boombastic”

A major highlight of the evening was Shaggy’s exhilarating performance celebrating 30 years of his global hit “Boombastic.” The Jamaican icon surprised the crowd by driving onto the stage in a Fiat Grande Panda, merging musical nostalgia with modern Italian style.

To mark the milestone, Shaggy recently released a fresh version of his classic hit titled “Boombastic (Fantastic)”—complete with a new music video featuring the Fiat Grande Panda. It was a perfect harmony of past and present, reggae rhythm and Italian design.

More than music: a celebration of Turin's soul

FIAT, as the main partner of the event, worked closely with the City of Turin and concert organizer Friends & Partners to turn this night into a tribute to the city's cultural heartbeat. Beloved locations like the Lingotto building and Piazza Vittorio were center stage as music filled the streets.

The atmosphere was pure joy: “a joyful, colorful musical journey, filled with emotion and energy, inviting everyone to sing beneath the Turin sky.” With music spanning generations and genres, families, friends, and tourists found themselves united in song, just as they would on a shared road trip soundtrack.

Fireworks, tradition, and FIAT pride

The night ended with a spectacular pyrotechnic display, honoring the city’s Patron Saint celebration tradition and leaving crowds in awe. Beyond the lights and music, the event strengthened the emotional bond between FIAT and the people of Turin—one rooted in shared history and values.

Admission was free with prior registration, making the celebration accessible to all who wished to be part of this cherished local tradition.

To relive the night or catch it for the first time, tune in to Canale 5’s upcoming broadcast of the concert. For more about Shaggy, including tour dates with Pitbull, visit his social media @direalshaggy or find him on Facebook @Shaggy.

Learn more at https://www.fiat.com

SHERIDAN, WYOMING – September 23, 2025 – FIAT is redefining electric mobility with an exciting breakthrough: battery swapping in less than five minutes. Teaming up with Ample and Free2move, the brand has launched this innovation in Madrid, making EV driving easier, faster, and more convenient than ever.

This first-of-its-kind pilot introduces a fully operational Ample swapping station in the Spanish capital, supported by a growing fleet of Fiat 500e vehicles provided by Free2move.

A Bold Leap Toward Effortless Urban Mobility

This initiative represents a major shift in how drivers charge electric vehicles. Instead of traditional charging, FIAT is introducing modular battery packs that can be swapped in minutes—saving time, boosting availability, and lowering operational costs.

“FIAT introduces a real technological ‘revolution’, the battery swap, thanks to the collaboration with Ample and Free2move, breaking one of the barriers to electrification with a recharging time of just 5 minutes.”

The Fiat 500e has been identified as the perfect match for this innovative approach. Its compatibility with Ample’s swappable batteries makes it the ideal test platform for transforming the charging experience.

Exactly As Promised: Under Five Minutes to Recharge

The system uses modular, drop-in batteries that are seamlessly swapped out at dedicated stations. Each vehicle is recognized automatically, and the entire exchange is completed through a mobile app—making it fast and effortless for drivers.

Olivier Francois, FIAT CEO and Stellantis Global CMO, explained:
“At FIAT, we are committed to sustainable mobility. Guided by lateral thinking and a focus on simplicity, this new battery swapping technology reflects these values. It significantly reduces the fear of depleting battery mid-trip and dramatically cuts recharge time, delivering a seamless and effortless experience for drivers. We are dedicated to thoroughly testing and analyzing this concept in real-world conditions and aiming to expand it to private customers soon. That is why we believe deeply in this project and have chosen our iconic Fiat 500e to spearhead the initiative. It will provide invaluable insights for both our brand and the Group as we shape the future of mobility.”

Madrid Sets the Stage for EV Innovation

With a bold goal to reduce emissions by 65% by 2030 and support 5.5 million EVs nationwide, Madrid is the perfect place to trial this next-generation solution.

“Madrid, a leader in EV adoption in Spain, provides an ideal setting for this pilot. The city’s commitment to reducing emissions by 65% by 2030 and supporting Spain’s target of 5.5 million EVs by 2030 underscores its dedication to cleaner, more innovative mobility solutions.”

The fleet, which began with 40 vehicles in 2024 and underwent successful homologation, is expected to grow to 100 Fiat 500e units by mid-2025.

What Makes Ample’s Technology Different

This system tackles key EV challenges head-on:

• Ultra-fast battery swaps in under five minutes
• Minimized reliance on traditional charging stations
• Scalable modular battery design compatible with multiple EV platforms

“Ample’s battery swapping technology addresses key EV challenges by boosting fleet availability, cutting charging times, and reducing reliance on charging infrastructure. This revolutionary solution works through seamless integration of its modular batteries, designed as drop-in replacements for original EV batteries, enabling compatibility with various electric vehicle platforms, including Stellantis models; combined with fast and easy swapping, where Ample-enabled EVs are automatically recognized at swapping stations and it is possible to complete a battery swap via a mobile app in under five minutes.”

Expanding the Vision at MOVE 2025

FIAT, together with Stellantis Ventures and Free2move Charge, will be showcasing this technology at MOVE 2025—one of the world’s most prominent events for tech and sustainable mobility—held June 18–19 in London.

“In collaboration with Free2move Charge, the Stellantis division dedicated to Charging & Energy Solutions, the Italian brand is committed to drawing from this first project data and insights that will play a crucial role in exploring the large-scale implementations of Ample technology.”

“At MOVE 2025, the world’s premier event for tech and sustainable mobility, taking place June 18–19 at ExCeL London, Stellantis Ventures will host an interactive booth featuring pioneering solutions: among these, it will also be exhibited a live demo of Ample’s modular battery-swapping system.”

As this pilot rolls forward, FIAT is opening the door to a smoother, smarter EV experience for urban drivers—with the potential to scale across Europe and beyond.

Learn more at https://www.fiat.com

SHERIDAN, WYOMING – September 23, 2025 – In a nostalgic and forward-looking celebration, FIAT and Abarth honored the 70th anniversary of the legendary Fiat 600 at the 43rd edition of the 1000 Miglia, blending automotive heritage with modern innovation in spectacular style.

A tribute to Italy’s postwar dream machine

The spotlight was on a rare, light-blue 1955 Fiat 600, first series, as it rolled proudly along the classic Brescia-Rome-Brescia route, echoing the spirit of an Italy eager to move forward after the war. Known for making mobility affordable and stylish, the 600 became a national icon—one that helped define a generation of freedom on four wheels.

This year’s 1000 Miglia, which took place from June 17 to 21, 2025, featured over 400 historic cars. FIAT’s participation paid homage not only to the car itself but also to Dante Giacosa, the genius designer behind the 600, whose 120th birth anniversary is also being celebrated in 2025.

Empowering presence with an all-female crew

Bringing fresh energy and empowerment to the celebration, the 1955 Fiat 600 was driven by an all-female team: Laura Confalonieri, Assistant Director of Ruoteclassiche, and Valentina Menassi, journalist and contributor to Il Giornale. Both are seasoned professionals and passionate advocates of classic cars. Their participation symbolized the ongoing inspiration the Fiat 600 brings to every generation.

Modern muscle meets classic charm

To showcase the legacy and evolution of the Fiat 600, FIAT and Abarth joined the route with contemporary “Support Cars” — the Fiat 600 Hybrid and the Abarth 600e — acting as a modern bridge to the vehicle’s heritage.

• Fiat 600 Hybrid: This sleek update to the beloved classic pairs a new T-gen3 turbocharged engine with a dual-clutch automatic transmission, delivering comfort and efficiency. It features:
  • Five-door design and seating for five
  • Spacious 385-liter trunk plus 15 liters of in-cabin storage
  • Ambient chromotherapy lighting and a built-in massage seat
  • Fuel consumption as low as 4.8 L/100 km
• Abarth 600e: Dubbed the most powerful Abarth ever, the 600e Scorpionissima packs a punch with 280 hp and a 207-kW electric motor, sprinting from 0 to 100 km/h in just 5.85 seconds. It's a bold statement of Abarth’s motorsport DNA and electric future, supported by Stellantis’ cutting-edge technology.

Celebrating legacy and looking ahead

The 1000 Miglia 2025 brought together past and present in a meaningful way, with a “figure-eight” route inspired by the race’s earliest editions. The event reaffirmed why the Fiat 600 remains a cherished symbol of Italian ingenuity and why its story still resonates.

As FIAT and Abarth continue to shape the future of mobility, the celebration of the Fiat 600 serves as a powerful reminder that heritage and innovation can indeed travel hand in hand.

Learn more at www.fiat.com

SHERIDAN, WYOMING – September 23, 2025 – Italy’s roads came alive with emotion, heritage, and horsepower as the 43rd edition of the 1000 Miglia concluded in Brescia, turning a five-day race into a national celebration led by FIAT and Abarth. With cheering crowds, classic cars, and a heartfelt tribute to the Fiat 600 on its 70th anniversary, the event blended nostalgia with cutting-edge innovation in true Italian style.

A national road trip filled with memories and meaning

The legendary 1000 Miglia, which unfolded from June 17 to June 21, became much more than a race—it was a vibrant rediscovery of Italy’s culture and community. FIAT and Abarth led the charge with their unmistakable presence, reconnecting with thousands of passionate fans who lined the streets, waved flags, and turned each stop into a shared celebration of automotive history and pride.

This year’s event honored the Fiat 600, a car that once transformed mobility in post-war Italy, with an all-female crew driving a first-series 1955 model. Their participation was more than symbolic—it was a tribute to designer Dante Giacosa’s vision, commemorated on the 120th anniversary of his birth.

An iconic model meets modern mobility

Alongside the historic Fiat 600, modern counterparts played an essential role as “Support Cars” throughout the demanding 1,900-kilometer route. FIAT and Abarth showcased two innovative models:

• Fiat 600 Hybrid: Combining Italian flair with a sustainable hybrid powertrain, this five-door car offered the support crew efficiency and comfort along the journey.
• Abarth 600e Scorpionissima: A high-voltage tribute to Abarth’s performance roots, it boasts a 280-hp electric motor and stands as the most powerful Abarth ever built.

Their presence wasn’t just practical—it symbolized the seamless evolution from classic ingenuity to future-forward design.

A route of passion and people

The 2025 edition retraced the traditional figure-eight route of the first 1000 Miglia races, spanning over 400 vehicles from 29 countries. Starting in Brescia, the journey wound through cities such as Verona, Rome, Siena, San Marino, and Parma before ending triumphantly where it began.

Every kilometer was met with cheers, applause, and heartfelt emotion. FIAT emphasized the spirit of community, with moments that turned spectators into participants. “They didn’t just watch the race, but became an integral part of it—its true stars,” the organizers reflected.

A living symbol of Italian pride

FIAT and Abarth used the race not only to honor the past but to inspire the future. With the support of Stellantis Heritage, the vintage Fiat 600 completed the route in full, a testament to its durability and charm. The journey illustrated how cars can connect generations and how history and technology can drive hand in hand.

In the end, the 2025 1000 Miglia wasn’t merely a motorsport event—it was a heartfelt celebration of identity, innovation, and the enduring magic of Italian design. As the streets of Brescia echoed with applause one final time, it was clear: the Fiat 600 remains more than a car—it’s a cherished legacy.

Learn more at www.fiat.com