News

SHERIDAN, WYOMING – September 23, 2025 – Long before the SUV craze took over American driveways, BMW saw an opportunity not to follow but to lead—and in doing so, it changed the automotive landscape forever with the debut of the X5, its first-ever Sports Activity Vehicle (SAV).

A Bold Vision in a Shifting Market

In the 1990s, American consumers were flocking to vehicles like the Ford Explorer and Jeep Grand Cherokee. BMW, with its portfolio of sleek sedans and wagons, was left watching from the sidelines. But not for long. Executives at BMW of North America, including President Vic Doolan and Head of Product Planning Rich Brekus, knew that something had to change.

“When I was being interviewed for the job,” Brekus recalled, “Vic asked me one critical question, and I still don’t know if it was a serious question or if he was testing me. He said, ‘Munich is thinking about doing a minivan. Do you think we should do a minivan?’ I said, ‘You’d be out of your mind to do a minivan, but you need to do an SUV. Not an off-road SUV, but an on-road SUV. That’s where the market’s going.’”

Engineering the Ultimate Driving Experience—in an SUV

Rather than simply copy the rugged off-road formula, BMW’s engineers, led by Dr. Burkhard Göschel, aimed to deliver something entirely different—an SUV that felt like a BMW. Göschel incorporated the driving dynamics of the 5 and 7 Series, borrowing suspension technologies and even utilizing Hill Descent Control from Land Rover to eliminate heavy mechanical components.

“In his own discussions with BMW management,” the report noted, “Brekus had insisted on specific attributes for such a vehicle. ‘I told them I didn’t want a truck. I wanted the form factor of an SUV, but I wanted it to drive like a car,’ Brekus said.”

Design That Spoke BMW—Inside and Out

The X5 wasn’t just about performance; it had to look the part. Chris Chapman at Designworks/USA and Frank Stephenson shaped the vehicle’s striking exterior, bringing together sleek lines and unmistakable BMW DNA. Even the C-pillar design became iconic.

“We fought hard to expand the rear luggage space, which was far too small in the first iteration,” said Doolan. “The X5 wasn’t designed to cart stuff, but to enable our owners to enjoy their activities. Therefore I thought it logical to call it a Sport Activity Vehicle rather than a Sport Utility Vehicle.”

The Launch That Made History

BMW’s bold move was unveiled to the world on January 9, 1999, at the Detroit Motor Show. The X5 stunned with its performance, especially in real-world tests.

“It had been an off-road site for testing Land Rovers, and the Germans were concerned that the X5 wasn’t strong enough to handle it,” said BMW’s Kenn Sparks. “Well, it handled it phenomenally!... Then, while the journalists were having lunch, the vehicles were washed, and we drove the very same vehicles to Road Atlanta. After doing this pretty serious off-roading, the next thing you know you’re racing through the chicane at Road Atlanta. That blew everyone away.”

Affordable Luxury That Opened Doors

At launch, the X5 was offered with a 286-horsepower V8 engine, but also with a more affordable 3.0-liter inline-six option, priced at $38,900. That strategic pricing broadened the model’s appeal and ensured strong sales.

“The initial pricing was critical in ensuring the success of the X5,” said Doolan. “Our proposal was $38,900 for the six-cylinder. The finance people wanted the price to be significantly higher, but thanks to a powerful argument delivered in English by Dr. Reitzle, we prevailed.”

Legacy of a Trailblazer

The X5 became a resounding success, with over 616,000 units of the first-generation model produced in Spartanburg, South Carolina. It set the stage for a full lineup of BMW SAVs and solidified the brand’s place in the American garage.

“The X5 transformed BMW,” said Doolan. “It facilitated the growth of Spartanburg into the largest plant in the BMW world, spawned a complete range of SAVs enabling tremendous growth of the BMW range globally, and enabled the sale of Land Rover to Ford, generating much-needed cash and getting rid of the albatross that was Rover.”

More than two decades later, the X5 continues to lead the charge, proving that performance, style, and versatility can live together—beautifully.

Learn more at www.bmwusa.com

SHERIDAN, WYOMING – September 23, 2025 – Chrysler is turning the big 1-0-0 today, and the celebration is as bold as the brand’s iconic legacy. Marking a century of automotive innovation, Chrysler is honoring its dedicated employees, sharing stories of its history, and inviting fans to join in a summer full of celebratory events.

A Century in the Making: Honoring the People Behind the Brand

On June 5, more than 1,500 employees gathered at the Chrysler Technology Center in Auburn Hills, Michigan, to pose for a historic “birthday” group photo. The event celebrated the thousands of people who’ve helped shape Chrysler over the past century.

“Chrysler held a pivotal role in shaping both the automotive industry and American culture, standing as a symbol of innovation, resilience, and breakthrough design for 100 years,” said Chris Feuell, Chrysler brand CEO. “From the revolutionary, powerful HEMI® V-8 engine to inventing the minivan and introducing innovations like Stow ‘n Go seating, Chrysler has consistently pushed boundaries. As one of the original Big Three, we’ve helped drive industrial growth and have left an indelible mark with vehicles like the Chrysler 300. But Chrysler is more than a brand—it’s a legacy built by generations of passionate employees, and we’re proud to celebrate their contributions as we look ahead to an exciting new era for the next century.”

Employees received commemorative Chrysler t-shirts and cupcakes, and took part in a special dedication of a replica of Walter P. Chrysler’s original toolbox — now serving as a time capsule. The capsule includes:

• Historic Chrysler vehicle badges and memorabilia
• Vintage brochures and vehicle sketches
• A letter from CEO Chris Feuell to future employees and customers
• A full list of names from the group photo

Summer Events to Bring the Celebration to the Fans

Chrysler’s 100th anniversary celebration doesn’t stop at headquarters. The brand is hitting the road this summer to connect with fans and showcase its legacy at key automotive events:

• Carlisle Chrysler Nationals: July 11–13, 2025, in Carlisle, Pennsylvania — featuring nearly 3,000 classic and modern vehicles
• Woodward Cruise: August 16, 2025, along Metro Detroit’s famous Woodward Avenue — the world’s largest car cruise

These events will offer exclusive displays and interactive experiences for enthusiasts of all ages. Details on the brand’s full participation will be announced later this summer.

Celebrating Innovation Through Storytelling

To further commemorate the milestone, Chrysler has launched a seven-part Century of Innovation video series on its social media platforms. These videos celebrate the brand’s achievements, highlight legendary vehicles, and explore key industry innovations over the past 100 years.

Already released videos include:

• Chrysler Century of Innovation, featuring reflections from CEO Chris Feuell
• Chrysler Through the Decades, hosted by Chrysler Historian Brandt Rosenbusch
• Automotive Legend: Walter P. Chrysler, spotlighting the visionary founder’s life and legacy

Full-length versions of the videos are available on the Chrysler Brand and Stellantis North America YouTube channels, while highlights are featured across Instagram, Facebook, X, and LinkedIn.

Merch, Memories, and More

To top off the celebration, Chrysler is launching a Century of Innovation sales event this June. Shoppers can explore exclusive offers while celebrating the brand’s legacy of forward-thinking design. A limited-edition line of 100th anniversary merchandise — from apparel to gifts — is also available at Collection.Chrysler.com.

For the full lineup of festivities and updates, visit Chrysler.com.

SHERIDAN, WYOMING – September 23, 2025 – Kia America has officially announced the pricing details for the 2026 Seltos, giving SUV enthusiasts a reason to celebrate with fresh features, bold styling, and impressive affordability. Designed to blend rugged capability with refined comfort, the 2026 Seltos lineup starts at just $23,690 for the new LX FWD trim, making it an appealing choice for drivers who crave value without compromise.

With its eye-catching design and a suite of smart features, the Seltos is poised to continue its success in the competitive small SUV segment, offering options for both front-wheel and all-wheel drive across most trims. The introduction of the LX FWD brings even more flexibility for buyers seeking Kia’s renowned quality at an accessible price point.

Eye-Catching Design Meets Practical Luxury

The 2026 Seltos doesn’t just turn heads—it keeps them looking. Its exterior features rugged yet sophisticated lines, LED signature lighting, and for those choosing the SX trim, standard 18-inch alloy wheels. A new 17-inch gloss black wheel is now included as part of the EX Sunroof Package, adding a sleek touch for style-conscious drivers.

Inside, the Seltos pampers passengers with available dual 10.25-inch panoramic displays, upgraded connectivity, and premium comfort touches like heated front seats and a 10-way power driver’s seat. Kia’s designers have created a cabin that feels upscale yet remains practical for everyday adventures.

Powertrains Designed for Every Journey

Buyers can choose from two engines tailored to different driving preferences:

• A standard 2.0-liter four-cylinder engine delivering 147 horsepower
• An available 1.6-liter turbocharged engine producing 190 horsepower, exclusive to the SX AWD trim

These options provide the right blend of performance and efficiency, whether commuting through city streets or exploring new destinations.

Connectivity Features That Keep You Ahead

Modern drivers expect seamless tech, and the 2026 Seltos delivers:

• Standard 8-inch touchscreen with wireless Apple CarPlay® and Android Auto™ on LX trims
• Standard 10.25-inch touchscreen navigation with Kia Connect and voice recognition on S, EX, and SX
• Available dual 10.25-inch panoramic displays with integrated digital instrument cluster (EX and SX)
• Premium Bose® audio system with sound-connected mood lighting (SX)
• Available smart power liftgate for convenient cargo loading (standard on EX AWD and SX)
• Wireless charging pad (EX and SX) for easy device charging on the go

Safety Innovations for Peace of Mind

Kia continues to prioritize driver and passenger safety with a suite of advanced driver assistance features, including:

• Standard Forward Collision-Avoidance Assist with pedestrian and cyclist detection (Junction Turning standard only on SX)
• Blind-Spot Collision Warning and Rear Cross-Traffic Collision-Avoidance Assist standard on S trims and above
• Lane Keeping Assist, Lane Following Assist, and Driver Attention Warning across the lineup
• Smart Cruise Control with Stop & Go and Highway Driving Assist standard on SX trim
• Parking Distance Warning – Reverse standard on EX and SX

Affordable Pricing for Every Lifestyle

The new Seltos comes with a range of pricing options to fit diverse budgets:

• LX FWD: $23,690
• LX AWD: $24,890
• S FWD: $25,390
• S AWD: $26,890
• EX FWD: $26,390
• EX AWD: $28,590
• SX AWD: $31,390

For those looking to upgrade their daily drive with a stylish and feature-packed SUV, the 2026 Kia Seltos is arriving at dealerships soon. Learn more at www.kia.com.

SHERIDAN, WYOMING – September 23, 2025 – A groundbreaking collaboration is making waves as PEUGEOT partners with Under The Pole to co-develop the next generation of underwater observation habitats, with the ambitious Capsule II project set to launch in 2026. This forward-thinking initiative aims to enhance both the scientific experience and environmental stewardship beneath the waves.

Designed for Science, Driven by Innovation

The Capsule II project builds on the success of Under The Pole's original underwater habitat, which allows marine scientists to remain submerged for up to three days. With panoramic viewing portholes and space for vital ecological research, the current capsule has played a critical role in studying marine species and underwater ecosystems.

Now, PEUGEOT is stepping in with its design expertise, working closely with Under The Pole and Stellantis Design Studio to reimagine this habitat. Capsule II will offer scientists:

• Improved ergonomic interior layouts inspired by PEUGEOT’s i-Cockpit
• Enhanced materials designed for durability and comfort
• Optimized exterior access and equipment usability
• Upgraded onboard communication systems for seamless connectivity

A Shared Vision for Education and Sustainability

Founded in 2008 by Ghislain Bardout and Emmanuelle Périé-Bardout in Concarneau, France, Under The Pole shares PEUGEOT’s deep commitment to the environment and public education. This partnership goes far beyond innovation — it's about fostering awareness and responsibility for ocean conservation.

“Since the beginning of their collaboration, PEUGEOT and Under The Pole have shared a common vision of education, innovation, and sustainability. By combining PEUGEOT's expertise in design and technology (PEUGEOT i-Cockpit) with Under The Pole's experience in underwater exploration, this new project marks a significant step in their partnership to continue underwater exploration while ensuring the comfort and safety of scientists.”

Comfort Beneath the Surface

The goal is to reimagine how researchers live and work under the sea. Drawing on feedback from scientists who’ve used the current capsule, PEUGEOT’s design team will focus on maximizing interior space and enhancing everyday functionality in challenging underwater environments.

Between now and summer 2026, the joint team will:

• Test and validate new design concepts
• Develop both 3D and physical models
• Finalize engineering and production of Capsule II

These steps will lead to a truly next-level habitat that blends style, technology, and purpose in the service of science.

Exploration Meets Everyday Excellence

For consumers who appreciate cutting-edge innovation and environmental commitment, this collaboration highlights PEUGEOT’s broader role in shaping a sustainable future. The same design sensibilities that define their electric vehicles — intuitive controls, refined aesthetics, and advanced connectivity — are now helping protect the planet's most delicate ecosystems.

As PEUGEOT notes, “PEUGEOT products incorporate the latest technology, showcased by the Panoramic i-Cockpit and ChatGPT on board across the entire range. PEUGEOT is also committed to educating younger generations by supporting initiatives such as Born Free and Under The Pole to bring them closer to nature.”

Learn More and Dive Deeper

This partnership is not only a testament to technical innovation but a celebration of humanity’s connection to the ocean. Whether you're an explorer, an environmentalist, or simply someone who dreams big — Capsule II offers a glimpse of what's possible when vision meets action.

Learn more at https://www.peugeot.com

SHERIDAN, WYOMING – September 23, 2025 – PEUGEOT is taking its long-standing passion for French culture to the next level with a bold new commitment to French cinema, revealing an inspiring cultural initiative that debuted at the 2025 Cannes Film Festival.

This initiative reflects PEUGEOT’s dedication to creativity, emotion, and innovation—values that define both the brand and the seventh art. From exclusive events to cinematic collaborations, PEUGEOT is infusing its French identity into the heart of global entertainment.

Celebrating a Proud French Legacy Through Film

As the favorite automotive brand of the French for six years running, PEUGEOT is embracing its cultural roots by championing French cinema, both at home and abroad. Through a strategic, long-term communications plan, the company is actively supporting the film industry by:

• Launching product placements in key productions
• Backing film production teams
• Creating original digital content
• Hosting exclusive cinema-focused events
• Providing dedicated vehicle fleets for film festivals

The initiative kicked off earlier this year with the brand’s Official Partnership at the César Awards, and now takes center stage at Cannes—an iconic celebration of cinematic excellence.

A Star Appearance at Cannes 2025

Throughout the 2025 Cannes Film Festival, festival-goers were invited to experience the futuristic PEUGEOT Inception Concept on the lawn of the prestigious Carlton Hotel. This bold design concept represents PEUGEOT’s vision for sustainable mobility and innovation—and it looked right at home amid the glamor of the Croisette.

PEUGEOT also supported the event’s logistics with a fleet of stylish E-3008 electric vehicles, reinforcing its commitment to clean mobility while transporting creatives and talent.

Investing in the Next Generation of Filmmakers

More than just showcasing vehicles, PEUGEOT is pledging long-term support for emerging French creative talent. This aligns with the company’s broader societal goals, such as its work in environmental education and performance-driven motorsport.

“Cinema is a showcase for our culture, a reflection of our society, and a powerful vehicle for emotion. By aligning ourselves with this world, we are affirming our identity: a French brand, proud of its roots, that places pleasure, emotion, and innovation at the heart of its choices. We are delighted with this new commitment to support French cinema.” — Valérie Candeiller, Global Communication Director of PEUGEOT

A Timeless Bond Between PEUGEOT and the Silver Screen

PEUGEOT’s relationship with cinema is no passing trend. Film buffs will recognize iconic appearances by the brand in memorable films like:

• The PEUGEOT 406 in Taxi
• The Landaulet Type 184 in Midnight in Paris
• The custom LimoVian in Mood Indigo
• The PEUGEOT 403 Cabriolet driven by Columbo
• The PEUGEOT 404 in Les Tontons Flingueurs

This rich history underscores how deeply PEUGEOT is woven into the cultural fabric of French storytelling.

Driving Into the Future of Cinema

From Paris to Cannes and beyond, PEUGEOT is forging a path where design, emotion, and artistic vision intersect. As the brand continues to lead in electric mobility and technological innovation, its partnership with French cinema adds a human, emotional layer to the journey.

To learn more about PEUGEOT’s cinematic endeavors and its future-forward vehicles, visit https://www.peugeot.com

SHERIDAN, WYOMING – September 23, 2025 – A legend returns—only this time, it's electric. PEUGEOT has officially unveiled the all-new E-208 GTi at the iconic 24 Hours of Le Mans, ushering in a bold new era of high-performance electric driving wrapped in unmistakable French charisma.

With 280hp under the hood and a nod to its legendary predecessor, the 205 GTi, the E-208 GTi is designed to thrill. Whether you're a longtime GTi enthusiast or simply crave the rush of precision driving paired with modern sustainability, this new model is set to electrify your experience—literally.

A GTi Legacy Reimagined for a New Generation

Forty years after the debut of the original 205 GTi, PEUGEOT continues the story with a modern twist. The E-208 GTi is the first all-electric model to bear the GTi badge, combining racing heritage with next-gen engineering.

The standout performance speaks for itself:

• 280hp and 345Nm of torque
• 0 to 100 km/h in just 5.7 seconds
• Limited-slip differential for agile cornering
• Top speed of 180 km/h

"The new PEUGEOT E-208 GTi embodies our commitment to performance and innovation, drawing from our extensive race pedigree," said Jean Marc Finot, Senior Vice President of Stellantis Motorsport. “I am happy to find again the typical PEUGEOT GTi agility and steering feeling.”

Designed to Be Driven—and Admired

Every detail of the E-208 GTi is meticulously engineered for sporty elegance and aerodynamic efficiency. Its lowered body and widened track enhance road grip, while 18-inch perforated “PEUGEOT GTi” wheels, reminiscent of the 205 GTi's "hole" design, provide both flair and function.

The car’s exclusive bright red paint and subtle red accents throughout the body and interior add a bold touch without overstatement.

Inside, the red continues with dynamic seat trims, sporty carpets, and a compact steering wheel wrapped in perforated leather and Alcantara®. Drivers can personalize the atmosphere with customizable ambient lighting and immerse themselves in a performance-inspired digital cockpit.

French Engineering at Its Finest

Developed by PEUGEOT Sport and produced in France, the E-208 GTi blends national pride with racing prowess. Its electric motor is crafted in Trémery, and the high-performance Michelin Pilot Sport Cup 2 tyres are specially designed for this model.

The 54 kWh battery delivers up to 350 km of range and is supported by a smart thermal management system to optimize efficiency even during high-demand driving. Charging is fast and flexible:

• 4h40 full charge with a 7.4 kW WallBox
• 20–80% in under 30 minutes via 100 kW DC fast charging

Sporty Sensations Meet Daily Comfort

What sets the E-208 GTi apart is how it balances adrenaline and practicality. Its tuned chassis, powerful braking system, and sport suspension deliver precision handling, while still offering everyday ride comfort.

Drivers will also appreciate:

• Sport-specific ESP settings for track-like performance
• Enhanced i-Cockpit® with performance data display
• Heated and supportive sports seats
• Intuitive infotainment with TomTom navigation and wireless smartphone mirroring

A Complete Electric Ecosystem for Modern Living

More than just a car, the E-208 GTi is part of a holistic electric experience:

• MyPEUGEOT® app for remote access to charging, navigation, and climate settings
• V2L (vehicle-to-load) capability to power external devices like e-bikes or lights
• The PEUGEOT Electric Promise: 8-year/160,000 km warranty on both vehicle and battery, home charging WallBox, and Free2Move access to nearly one million European charging points

“We are thrilled to introduce the new PEUGEOT E-208 GTi, a ground-breaking next chapter in an iconic GTi story,” said Alain Favey, CEO of PEUGEOT. “This model represents a fusion of our rich heritage with cutting-edge technology, offering unparalleled performance and driving sensations, because at PEUGEOT we are serious about driving pleasure.”

Ready to Redefine the Electric Hot Hatch

From its roots in motorsport to its innovative electric platform, the PEUGEOT E-208 GTi is more than a car—it’s a statement. Stylish, sustainable, and made to perform, it’s now setting the pace for a new era of driving excitement.

Learn more at https://www.peugeot.com

SHERIDAN, WYOMING – September 23, 2025 – PEUGEOT thrilled motorsport fans with the highly anticipated world premiere of its new all-electric E-208 GTi at the legendary 24 Hours of Le Mans, blending modern innovation with a legacy of pure driving pleasure.

The unveiling took place on Friday, June 13, when the sleek E-208 GTi made its first lap around the iconic Le Mans circuit. To mark this special moment, it was accompanied by 30 vintage 205 GTi models driven by passionate owners — a nostalgic yet forward-looking celebration of the GTi legacy.

A Powerful Return of a Driving Icon

Marking the official return of the GTi badge, the new E-208 GTi is PEUGEOT’s latest expression of electric performance and design allure. With the launch taking place exactly 40 years after the debut of the original 205 GTi, the symbolic parade was nothing short of breathtaking.

At 12:30 p.m. on Saturday, June 14, the E-208 GTi made its dynamic debut on the full 13.626 km Le Mans circuit. Behind the wheel were two key figures: John ELKANN, CEO of STELLANTIS, and Alain FAVEY, CEO of PEUGEOT — highlighting the model’s significance for the brand and the broader Stellantis group.

A Historic Parade Filled with Emotion

The lap wasn’t just a test drive — it was a full-blown homage. Among the parade of 205 GTi vehicles, one standout was the original, first-ever 205 GTi, loaned by Aventure PEUGEOT. This car was driven by Jean-Philippe IMPERATO, Chief Operating Officer of Stellantis Enlarged Europe, and Jean-Marc Finot, Senior Vice President of Stellantis Motorsport.

For Finot, the moment was deeply personal. “It was an emotional moment for Jean-Marc Finot, who was part of the design team for the 205 GTi 40 years ago and who supervised the design of the new PEUGEOT E-208 GTi, developed by PEUGEOT Sport.” His presence underscored the bridge between the past and PEUGEOT’s electric future.

Driving Forward with Passion and Innovation

PEUGEOT's renewed commitment to performance comes with an eco-conscious edge. The E-208 GTi is part of a broader electric revolution for the brand, which now boasts the widest EV lineup of any European mainstream carmaker, offering solutions from city cars to commercial vehicles.

• 12 EV models in total: 9 passenger cars and 3 LCVs
• 8-year/160,000 km Allure Care warranty on battery and vehicle
• Panoramic i-Cockpit and onboard ChatGPT across the range
• Home charging Wallbox and On-the-go Pass included

These features aim to make EV ownership seamless and stress-free — blending performance with practicality for everyday drivers.

Available Soon Across Global Markets

While the E-208 GTi is just stepping onto the world stage, excitement is already mounting. Consumers eager to experience the electric GTi thrill can expect availability updates soon through PEUGEOT dealerships and their official press channels.

PEUGEOT’s international reach — with a presence in over 140 countries and nearly 1.1 million vehicles sold in 2024 — ensures the E-208 GTi will electrify roads around the world.

Celebrating 40 Years and Charging Ahead

The Le Mans debut of the E-208 GTi was more than just a new model reveal — it was a celebration of legacy, innovation, and driving emotion. For fans of the brand and newcomers alike, this electric hot hatch signals that the GTi spirit is not only alive but ready for the future.

Learn more at https://www.peugeot.com

SHERIDAN, WYOMING – September 23, 2025 – Bridgestone has just launched its newest innovation for everyday drivers — the Turanza EverDrive touring tire — and it’s packed with features designed to make every journey smoother, quieter, and more dependable, rain or shine.

Built for sedans, CUVs, and minivans, the Turanza EverDrive is all about long-term comfort and confidence behind the wheel. Whether you're navigating daily commutes, road-tripping with the family, or simply tackling errands, this next-generation tire is engineered to go the distance — and do it quietly.

Long-lasting performance meets everyday comfort

The Turanza EverDrive is made with a next-gen compound that helps protect against irregular and premature wear, so drivers can enjoy more miles with less worry. Its precision-tuned tread pattern minimizes vibrations, while a unique multi-pitch tread design helps reduce road noise, making every drive noticeably more peaceful.

"Our new Turanza EverDrive touring tire is all about long-lasting performance,” said Dale Harrigle, chief engineer of consumer replacement tire development at Bridgestone Americas. “We designed it to go the distance — and with an 80,000-mile limited warranty, drivers can count on a quiet, comfortable ride mile after mile.”

Ready for rain, snow, and everything in between

Thanks to Bridgestone’s Enliten Technology, the Turanza EverDrive offers reliable traction in dry, wet, and even light snowy conditions. The tire features full-depth 3D sipes and a high-edge density tread pattern, which help channel water and slush away from the tread — keeping grip strong and braking consistent.

Bridgestone’s internal testing showed that the Turanza EverDrive delivered:

• 24% better snow braking compared to Michelin Defender and Continental ControlContact Tour M A/S tires
• 2% better wet braking performance than the Michelin Defender

That means greater safety and control, especially in unpredictable weather.

A versatile fit for popular vehicles

Bridgestone offers the Turanza EverDrive in 36 fitments, with wheel sizes ranging from 16 to 20 inches and T, H, and V speed ratings. Some of the top-fit vehicles include:

• Chevrolet Equinox
• Ford Escape
• Honda Civic
• Toyota RAV4
• Hyundai Palisade

No matter your ride, there's likely a Turanza EverDrive designed to fit and perform.

Available now with confidence built in

With an 80,000-mile limited warranty and technology built for longevity, comfort, and all-season performance, the Turanza EverDrive is available now through Bridgestone-authorized retailers.

Drivers looking for a more reliable and relaxed drive can explore options starting today.

Learn more at www.bridgestonetire.com