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2026 GMC HUMMER EV Supercharges Adventure with New King Crab Mode and Carbon Fiber Edition

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2026 GMC HUMMER EV Supercharges Adventure with New King Crab Mode and Carbon Fiber Edition
SHERIDAN, WYOMING – September 23, 2025 – The iconic GMC HUMMER EV is back for 2026 and bolder than ever, blending cutting-edge tech with off-road thrills to deliver the most advanced EV supertruck experience yet.

With the introduction of the new King Crab rear-steer mode, thrilling acceleration capabilities, and a stunning Carbon Fiber Edition, this next-generation HUMMER EV is built to turn heads, tackle terrain, and elevate every adventure.

King Crab Mode: Next-Level Off-Road Agility

At the heart of the 2026 update is King Crab – a groundbreaking new rear-steer mode designed to boost maneuverability like never before.

  • Rear wheels turn faster than the front for agile movement in tight off-road conditions
  • Standard on 2X and 3X trims for both Pickup and SUV models
  • OTA update later this year will bring King Crab to 2022–2025 HUMMER EV owners

The refreshed HUMMER EV enhances an already amazing vehicle with new software innovations and forward-thinking design,” said Al Oppenheiser, GMC HUMMER EV chief engineer. “From the start, we aimed to provide HUMMER EV owners over-the-air software updates. All 2026 HUMMER EV owners will have access to our latest software going forward, allowing new features to be introduced throughout the vehicle's lifecycle.

Meet the Carbon Fiber Edition: The Fastest HUMMER EV Yet

For those craving performance with flair, the limited-run Carbon Fiber Edition is the showstopper.

  • Exclusive to 3X Pickup and SUV trims
  • Accelerates from 0-60 mph in just 2.8 seconds
  • Powered by a 24-module battery with optimized propulsion calibration
  • Distinctive exterior in Magnus Gray Matte and Velocity Ember interior
  • Standard features include:
    • 22-inch black carbon fiber wheels
    • All-Terrain tires
    • Carbon fiber mirror caps and skid plate inserts
    • Black emblems and approach shield
    • SUV variant includes a 22-inch carbon fiber spare wheel

This edition offers both speed and sophistication, bringing style and substance to the HUMMER EV lineup.

Smarter, Stronger, More Connected

The 2026 HUMMER EV isn’t just about power—it’s also loaded with intelligent tech and practical innovations.

  • Bidirectional charging allows vehicle-to-vehicle and vehicle-to-home power transfer (with proper equipment)
  • Enhanced Super Cruise integrates with Google Maps for seamless navigation and automatic lane guidance
  • Hands-on and hands-free driving modes increase comfort and control
  • Adaptive cruise control now adjusts automatically to posted speed limits
  • Improved damper tuning delivers a smoother ride across varying terrain
Designed for Comfort and Everyday Use

The HUMMER EV continues to set standards for off-road luxury:

  • Two new exterior paint colors: Coastal Dune and Auburn Matte
  • Fresh interior themes: Granite Drift and Stealth Eclipse
  • Premium 13.4-inch infotainment center with split screen views
  • Google Built-In apps like Chrome, GameSnacks, and Prime Video
  • Intelligent EV routing and voice assistant via OnStar connectivity
Coming Soon to GMC EV Dealers

Production of the 2026 HUMMER EV Pickup and SUV begins later this year at GM’s Factory ZERO in Michigan. Consumers can expect availability at GMC EV dealers by the end of the year. Pricing and range estimates will be shared closer to launch.

For thrill-seekers, tech lovers, and everyday drivers who crave capability with confidence, the 2026 HUMMER EV redefines what an electric supertruck can be.

Learn more at GM.com.

GM Launches New Rewards Mastercard® with More Ways to Save on Vehicles, Services, and Experiences

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GM Launches New Rewards Mastercard® with More Ways to Save on Vehicles, Services, and Experiences
SHERIDAN, WYOMING – September 23, 2025 – General Motors is taking loyalty to the next level with the launch of its redesigned GM Rewards™ program and the brand-new GM Rewards™ Mastercard® from Barclays. The initiative makes it easier than ever for drivers to earn and redeem points across GM’s family of brands while enjoying exclusive perks tailored to their lifestyle.

Flexible Rewards That Fit Everyday Life

The GM Rewards™ Mastercard® is designed to seamlessly integrate into consumers’ daily purchases, turning ordinary spending into extraordinary value. Whether it's groceries, gas, or travel, cardmembers earn points that can be redeemed toward their next Chevrolet, Buick, GMC, or Cadillac vehicle — or even upgrades and services for their current ride.

Benefits include:

  • 30,000 bonus points after spending $1,000 in the first 90 days
  • Up to 10x points on eligible GM purchases
  • 3x points on other purchases like dining, fuel, and travel
  • Unlimited point earning with no caps or blackout dates
  • A 9-month introductory low APR on qualifying GM purchases over $499

“GM has led the U.S. automotive industry in loyalty for a decade, and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions. Cardmembers can use the new GM Rewards Mastercard to earn GM Rewards points from everyday purchases like food, shopping and travel. And you can redeem GM Rewards points towards your next vehicle, for accessories or features to upgrade your vehicle, and for services.”

Unlocking Even More Value with Barclays and Mastercard

The new card is issued by Barclays US Consumer Bank and backed by the Mastercard World Elite platform, offering both prestige and practical value. The card is part of Barclays’ growing portfolio of co-branded partnerships.

“We’re proud to partner with GM and Mastercard to deliver a credit card that puts real value in customers’ hands,” said Denny Nealon, CEO, Barclays US Consumer Bank. “With industry-leading rewards and flexible redemption options, the GM Rewards Mastercard makes every purchase more rewarding for GM customers across the U.S.”

“Mastercard is thrilled to partner with GM and Barclays in offering exciting benefits tailored to cardmembers’ lifestyles,” added John Levitsky, Co-President, United States for Mastercard. “The GM Rewards Mastercard provides convenience and security through the power of our network, while unlocking valuable benefits that enhance the cardmember experience on and off the road.”

Expanded Loyalty Benefits for More Consumers

Available to all GM Rewards members — including new participants — the updated loyalty program eliminates many previous restrictions and offers:

  • 3x points per $1 spent on eligible GM purchases
  • 1 point per $5 spent on new or certified pre-owned GM vehicles
  • No redemption limits or vehicle exclusions
  • Points that can be gifted or transferred to others
  • Integration with employee, dealer, and supplier discounts
  • Redemption for digital services, exclusive events, and GM Financial balances

Starting August 25, 2025, current cardholders will receive the updated Barclays-issued GM Rewards Mastercard with instructions for activation. And later this year, GM and Barclays will introduce the GM Business™ Mastercard® for business customers, promising even higher rewards and expanded features.

A Smarter Way to Drive and Save

From everyday essentials to exciting automotive upgrades, the new GM Rewards Mastercard makes loyalty feel like luxury. With flexible earning, exciting redemptions, and member-only perks, drivers have more ways than ever to make the most of every mile.

Learn more at www.gmcard.com

Stellantis Takes the Lead in EU Hybrid Car Sales for Q1 2025

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Stellantis Takes the Lead in EU Hybrid Car Sales for Q1 2025
SHERIDAN, WYOMING – September 23, 2025 – European car buyers are choosing hybrid vehicles in growing numbers, and Stellantis is firmly in the driver’s seat. In the first quarter of 2025, the global automaker emerged as the leader in hybrid car sales across the EU30, highlighting its growing appeal to eco-conscious consumers seeking performance, variety, and innovation.

A Record-Breaking Quarter Across Europe

Stellantis achieved an impressive 17.3% market share in the total EU30 automotive market during Q1 2025—its best quarterly result since early 2024. This figure marks a steady climb from the company's 17% full-year share in 2024, signaling growing consumer trust and momentum.

What’s behind this success? Best-selling favorites like the FIAT Panda and the PEUGEOT 208, 2008, and 3008 played a major role. But Stellantis attributes its achievement to collective brand strength, as all brands under its umbrella contributed to the hybrid sales surge.

Dominance in Key EU Markets

Consumers in France, Italy, and Portugal continue to show overwhelming preference for Stellantis models:

  • France: Stellantis secured four of the top six positions in total vehicle sales, with the PEUGEOT 208 ranking number one.
  • Italy: FIAT Panda took the top spot as the most sold vehicle, with four Stellantis models in the top five overall.
  • March 2025 Standouts:
    • PEUGEOT 208: #2 in the B segment
    • Citroën C3: #4
    • Opel Corsa: #5
    • PEUGEOT 2008: climbed the podium in the B-SUV segment
    • PEUGEOT 3008: ranked among the top 5 in the C-SUV category

Strategic Hybrid Expansion

The company’s success is not just a result of strong branding—it’s also driven by product strategy. Stellantis has focused on broadening its hybrid vehicle lineup, catering to consumers looking for efficient alternatives while gradually transitioning toward electric driving.

Luca Napolitano, Commercial Operations Officer for Stellantis, shared the vision behind this strategy:
"We are fighting for the top spot in Europe and maintaining high pressure in the B-SUV segment, where we launched three key new models, the Citroën C3 Aircross, Opel/Vauxhall Frontera and FIAT Grande Panda. Furthermore, our decision to expand the range of hybrid vehicles, offering more choices to customers and facilitating a gradual transition to electric propulsion, granted us the leadership in the hybrid segment."

Looking Ahead with Confidence

March was a particularly strong month, generating the highest order intake in a year. Napolitano further emphasized the company’s long-term momentum:
"In a medium to long-term perspective, it is also worth noting the excellent order intake in March, the best month in a year, while our overall order portfolio at the end of the quarter reached the highest level in the last 10 months. Stellantis therefore operates with a strategic vision that will lead us to consolidate and improve the good results of this first quarter."

Success Beyond Passenger Cars

Stellantis also reaffirmed its dominance in the light commercial vehicle segment across the EU30, holding a 30.2% market share—climbing to an even more impressive 31.5% in the electric commercial vehicle category. Its Stellantis Pro One lineup ranks #1 in 8 of the top 10 EU markets.

Consumers Can Expect More Choices and Cleaner Driving

Whether you're in the market for a compact hybrid, an urban-ready SUV, or an efficient light commercial vehicle, Stellantis is delivering innovation that matches modern needs. With an ever-expanding hybrid lineup and continued strategic growth, the automaker is paving the way for a more sustainable, driver-friendly future.

Learn more at www.stellantis.com

Eurobike 2025 Expands Its Ecomobility Showcase with Bigger Space and Broader Appeal

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Eurobike 2025 Expands Its Ecomobility Showcase with Bigger Space and Broader Appeal
SHERIDAN, WYOMING – September 23, 2025 – A new era of urban and sustainable travel is gaining speed at Eurobike 2025, where a dynamic spotlight is being placed on innovative, eco-friendly transportation options for both families and professionals.

Visitors to the 33rd edition of Eurobike in Frankfurt will discover a significantly expanded Ecomobility Hall 8, where everything from electric scooters and cargo bikes to mobility aids and micro-cars are taking center stage. The show is not just about two wheels anymore — it's about smarter, more flexible mobility for everyday life.

More than bikes: A future-focused transport revolution

At the heart of the Ecomobility Hall, the “Ecomobility Highlights” zone is set to feature a wide range of next-generation transport solutions, with over 30 exhibitors such as Aixam, Treibwerk, and Bayk. These vehicles go beyond recreation — they’re designed for real-world utility.

  • Delivery services and facility managers can test electric cargo bikes
  • Families will explore safe and practical mobility solutions for kids
  • Seniors and those with reduced mobility can try out compact aids
  • Curious riders can test drive many models in the outdoor demo area

“Whether families, care services, dealers, fleet managers or municipalities, with our growing range of manufacturers and vehicles in the ecomobility arena, we are showing even more application examples for private use as well as commercial applications. The fledgling ecomobility industry proves with its commitment to us what market potential it attaches to our platform and we are proud to put down an even larger footprint together with Eurobike on the trend topic 'Mobility of the Future,’” said Stefan Reisinger, Managing Director of fairnamic GmbH.

Talks, conferences, and expert insights for all

In addition to the exhibits, Eurobike 2025 brings a rich lineup of events and panels that address the full spectrum of ecomobility—from safety and infrastructure to user adoption.

  • On Thursday, June 26, the Ecomobility Industry Meeting will explore safety, vehicle concepts, and dealer networks.
  • The Ecomobility Talk on Friday, June 27, dives into real-world uses of fine mobility in trades and logistics.
  • A new program format, “Ecomobility For You”, brings helpful info for families, kids, and professionals during the public festival weekend.

All sessions take place either in the Portalhaus or Hall 8, where easy access ensures attendees can flow between hands-on demos and informative sessions seamlessly.

National Cycling Logistics Conference joins the Eurobike stage

One major milestone this year: Eurobike 2025 will host the 6th National Cycling Logistics Conference for the first time, bringing key industry voices under one roof on June 26. Organized by Cargobike.jetzt GmbH and supported by the Hessian Ministry for Economic Affairs, the event focuses on how cargo bikes are reshaping last-mile logistics.

“Bicycle logistics is an essential aspect of future urban mobility – it combines climate protection, efficiency, and quality of life in our cities. We are pleased to host the 6th National Cycling Logistics Conference at Eurobike 2025 and to actively support this important event. We believe promoting and stimulating a constructive debate on bicycle logistics is essential for sustainable, environmentally friendly mobility,” said Martina Rumschick, Head of Brand & Content at Eurobike.

Plan your visit to Eurobike 2025

Eurobike 2025 runs from Wednesday, June 25 to Sunday, June 29 at Messe Frankfurt. Business Days are June 25–27 for trade professionals, while the public is invited to enjoy the Eurobike Festival on June 28 and 29. With interactive experiences, family-friendly displays, and a clear focus on practical ecomobility, this year's event is shaping up to be the most inclusive and forward-looking edition yet.

Learn more at www.eurobike.com

Global Bicycle Purchasing Index Set to Transform the Cycling Industry

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Global Bicycle Purchasing Index Set to Transform the Cycling Industry
SHERIDAN, WYOMING – September 23, 2025 – Big changes are rolling into the global cycling market, as Eurobike and Bike Europe team up with IFH Cologne to launch the first-ever Global Bicycle Purchasing Index (GBPI) — a powerful new tool that promises to reshape how the industry navigates challenges, predicts trends, and makes smart decisions.

For cycling enthusiasts and industry insiders alike, this new index offers more than just numbers. It’s about bringing clarity and confidence to a sector that’s been riding through unpredictable terrain. With the GBPI, everyone from bike brands to market analysts can now tap into real-time insights that reflect true market sentiment — a long-missing piece of the industry puzzle.

Why the GBPI Matters to Everyone Who Rides or Sells

The cycling world has seen major highs and lows in recent years — from the 2020–2021 sales boom to the inventory crises that followed. As demand surged and then shifted, the lack of reliable data left many businesses scrambling.

The GBPI is designed to fix that.

  • It collects and analyzes real-world data from purchasing and product managers.
  • It serves as a key economic indicator tailored to the bicycle and e-bike sectors.
  • It offers early signals on supply chain trends and demand shifts.

“An industry-dedicated Global Bicycle Purchasing Index (GBPI) would have softened this problem,” organizers note, referring to the recent market turmoil. With this tool in place, businesses are better equipped to avoid overstocking or misjudging consumer demand.

Who Benefits from This Index?

Whether you're a rider waiting for the next innovation or a brand deciding what to produce, the GBPI is set to be a game-changer. It supports:

  • Company leaders at brands, OEMs, and component manufacturers
  • Large-scale retailers and distributors
  • Market analysts and consultants
  • Industry associations and stakeholders

By benchmarking across global regions and offering strategic foresight, the index helps businesses plan more effectively and adapt to shifts in the market — all based on real feedback from those directly involved in bicycle production and purchasing.

Be Part of the Industry Pulse

Professionals working in product management, purchasing, or procurement can participate in shaping the GBPI right now by contributing to the survey available here: https://ifh.survalyzer.eu/dmmotkokxe.

Not only does participation help build a stronger industry, but it also ensures your voice is part of the data influencing tomorrow’s decisions.

Live Premiere at Eurobike 2025

The first official results of the Global Bicycle Purchasing Index will be unveiled at Eurobike 2025 in Frankfurt — the world’s leading trade fair for the cycling industry. Attendees can expect an exciting reveal during the conference program:

Wednesday, June 25, 2025
12:30 – 12:50
Hall 8.0, Yellow Stage
Messe Frankfurt

This live presentation is your chance to get a front-row view of how the industry is evolving — and what’s coming next.

Shaping a Smarter, Stronger Bike Market

With the GBPI, Eurobike and Bike Europe are laying the foundation for a more stable, informed, and resilient cycling industry. Whether you’re a casual rider or a seasoned pro, these insights pave the way for better products, smarter investments, and a future where the cycling community thrives.

Learn more and join the movement at https://ifh.survalyzer.eu/dmmotkokxe

Gushers Launches Fan-Demanded All-Blue Pack with Sour Blue Raspberry Twist

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Gushers Launches Fan-Demanded All-Blue Pack with Sour Blue Raspberry Twist
SHERIDAN, WYOMING – September 23, 2025 – After years of requests, memes, and social media buzz, Gushers has finally answered the call with a brand-new treat: the first-ever Gushers All Blue pack, available at retailers nationwide starting this month.

Fans have long adored the blue Gushers, often picking through their packs just to find them. Now, they can indulge in a box filled only with their favorite color — and even better, it features a new flavor that’s taking TikTok by storm.

A TikTok Trend Becomes a Flavor Sensation

The Gushers All Blue pack brings back the beloved Blueberry Grape flavor, while also introducing Sour Blue Raspberry — a zingy, tart new addition inspired by the internet’s latest obsession with sour candies.

“The buzz around blue Gushers is impossible to ignore. In the past year alone, mentions of ‘blue Gushers’ on social media have jumped more than 30%,” said Stephanie Lensing, Brand Experience Manager for Gushers. “Fans have been asking for a box of all-blue Gushers for years, so when we saw how much love Sour Blue Raspberry was getting on TikTok, we knew this was the perfect moment to drop. This new variety wouldn’t exist without the energy fans brought to every post, comment and share. We’re really excited to bring their requests to life.”

The Internet’s Role in Creating a Candy Legend

To celebrate the fan-fueled debut, Gushers is going all in with a playful backstory that’s as quirky as the candy itself. The brand has launched “Legend of Blue Gushers,” a fictional mystery shared through TikTok and Instagram, where fans can follow along with the tale of a hidden place in the Blue Ridge Mountains said to be the birthplace of the all-blue Gushers.

Presented by “Dr. Max Gush, Gushers Historian,” the story taps into the fun, over-the-top energy that fans love. You can follow the journey — and maybe even uncover the "truth" behind the blues — by checking out @therealgushers on both platforms.

Where to Find the Gushers All Blue Pack

Whether you’re craving the sweet punch of classic Blueberry Grape or the bold new Sour Blue Raspberry, the Gushers All Blue pack delivers on flavor and fun.

Here’s what to know:

  • Available in six-count boxes
  • On shelves at retailers nationwide
  • MSRP: $4.69

With every pouch packed with juicy, all-blue goodness, this drop is a dream come true for snack lovers who’ve waited far too long.

Your Blue Dream Has Arrived

From childhood nostalgia to viral flavor fame, the Gushers All Blue pack is here to satisfy cravings and celebrate fan voices. Don’t miss out — grab your box in stores now and unwrap the juicy legend yourself.

Learn more and join the fun at @therealgushers on TikTok and Instagram.

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Pillsbury BIG COOKIES Bring Bakery-Style Sweetness to Your Kitchen

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Pillsbury BIG COOKIES Bring Bakery-Style Sweetness to Your Kitchen
SHERIDAN, WYOMING – September 23, 2025 – Craving a warm, bakery-style cookie without the trip to the café or waiting on delivery? Pillsbury has the answer with the launch of its new BIG COOKIES refrigerated cookie dough, turning any ordinary day into an indulgent cookie celebration right at home.

Designed for those moments when only something soft, sweet, and freshly baked will do, Pillsbury’s BIG COOKIES are over three times the size of their classic cookies and come in three indulgent new flavors. With no prep hassle and no lines to stand in, these cookies deliver sweet satisfaction in just minutes from your own oven.

Bigger Size, Bigger Flavor, Bigger Joy

When the mood strikes for a delicious treat, these bakery-style cookies promise to hit the sweet spot. Each variety is sold in six-count packs and bakes in just 17 to 21 minutes — perfect for last-minute desserts, cozy movie nights, or anytime indulgence.

Here’s what you can look forward to:

  • S’mores: Featuring gooey marshmallow pieces and rich chocolate chunks for that nostalgic campfire taste.
  • Chocolate Chunk Salted Caramel: A luscious blend of buttery dough, sweet caramel swirls, and melty chocolate bits.
  • Double Chocolate Cherry: A bold, decadent mix of rich cocoa and tangy cherry pieces.

“Larger, bakery-style cookies are trending right now, so we knew it was time to bring those big flavors home,” said Michelle Odland, Business Unit Director for Pillsbury. “Perfect for anytime indulgence, Pillsbury BIG COOKIES help you fulfill a craving within minutes. No lines. No delivery fees. Any day of the week. Just warm, delicious cookies straight from your oven.”

Safe to Eat Raw — Yes, Really!

Whether you love your cookies golden brown or enjoy sneaking bites of raw dough, Pillsbury’s BIG COOKIES are safe to eat right out of the package. That means you can enjoy them your way, worry-free.

Where to Find Them

Pillsbury BIG COOKIES are rolling out now at Walmart and will hit shelves nationwide this summer. Each six-cookie pack has a suggested retail price of $5.99, making it an affordable way to enjoy a premium cookie experience anytime you like.

Treat Yourself the Easy Way

With convenience, flavor, and comfort baked into every oversized bite, Pillsbury BIG COOKIES are here to elevate your at-home treat game. No occasion necessary — just bake, relax, and enjoy the moment.

Learn more at www.pillsbury.com.

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Cinnamon Toast Crunch Teams Up with Pit Viper for the Ultimate Summer Shades

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Cinnamon Toast Crunch Teams Up with Pit Viper for the Ultimate Summer Shades
SHERIDAN, WYOMING – September 23, 2025 – Breakfast just got bolder, thanks to an unexpected and exciting collaboration between Cinnamon Toast Crunch and eyewear maverick Pit Viper. The two iconic brands have teamed up to release a limited-edition pair of sunglasses that are as crunchy as they are cool — just in time to spice up your summer style.

A Cereal-Inspired Style Statement

These aren’t just any sunglasses — they’re a full-blown fashion experience for cereal lovers and trendsetters alike. Designed with Cinnamon Toast Crunch’s signature colors and iconic Cinnaswirl patterns, the shades feature Pit Viper’s unmistakable bold frame and a special surprise: spoon-shaped earpieces.

The limited-edition drop is packaged in a collector-worthy box that includes:

  • A pair of Cinnamon Toast Crunch-themed Pit Vipers
  • A custom-designed Cinnamoji character on the packaging
  • A full-size box of Cinnamon Toast Crunch cereal
  • Interchangeable earpieces: classic and spoon-shaped for fun

A Partnership That Delivers Flavor and Flair

The collaboration captures the spirit of two brands that love to live out loud. As Brandon Tyrrell, Senior Marketing Manager at General Mills, explained, “We asked ourselves, ‘What if your favorite cereal became your favorite accessory?’ and Pit Viper helped us make it happen. This partnership reimagines the absurd, with an unexpected collab that only Cinnamon Toast Crunch and Pit Viper could pull off. Cinnamon Toast Crunch, spoons and shades? Check, check and check.”

Made for the Bold and the Breakfast-Loving

From the ski slopes to breakfast tables, these sunglasses are built to turn heads. With ‘90s nostalgia woven into every detail, the design offers a playful twist on performance eyewear for people who love to stand out.

Kai Seggar, Partnerships Manager at Pit Viper, said it best: “The sunglasses were designed for a new generation of fans who live loud and dress louder. Whether you’re hitting the slopes, the streets, or having breakfast on the go, these shades deliver a look that’s anything but ordinary.”

Limited Edition, Unlimited Fun

The Cinnamon Toast Crunch x Pit Viper sunglasses will be available exclusively on pitviper.com starting Tuesday, June 3 at 9 PM ET. Priced at $119.69, they’re only available while supplies last — so fans are encouraged to act fast.

To stay updated on all things stylish and sweet, follow @cinnamontoastcrunch and @pitviper on social media for more fun surprises and future collaborations.

A Summer Accessory Like No Other

Whether you’re a cereal fanatic, a fashion-forward adventurer, or just someone who likes their accessories with a side of whimsy, this limited-edition drop promises the perfect mix of flavor and flair. Don’t miss your chance to rock a pair of shades that truly bring the breakfast table to life.

Learn more and grab your pair at pitviper.com.

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General Mills Serves Up Sweet, Salty, and Summery Delights for 2025

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General Mills Serves Up Sweet, Salty, and Summery Delights for 2025
SHERIDAN, WYOMING – September 23, 2025 – This summer, General Mills is making sure every snack break, breakfast bowl, and backyard gathering is bursting with flavor. With a limited-time lineup of cereals, snacks, and oversized cookies, the brand is bringing bold, seasonal joy to every moment of your day.

Whether you’re starting your morning with a burst of citrus or grabbing a sweet-and-salty treat for your next picnic, this collection is all about making summer taste as good as it feels.

Fruity, Fiber-Filled Cereals to Brighten Mornings

Summer mornings just got a lot more delicious with General Mills’ colorful and crave-worthy cereals. From tangy lemon to cozy cinnamon, there’s a bowl for every kind of breakfast lover.

  • Frosted Lemon Cheerios: A fan-favorite is back for a limited time, bringing “a smooth, fresh-squeezed lemon flavor that tastes like summer in every spoonful.”
  • Cheerios Protein Cookies and Crème: Fuel your morning with 8g of protein and the familiar, comforting flavor of “rich chocolate and creamy vanilla.”
  • Nature Valley Cereal – Honey Almond & Apple Cinnamon: Packed with real dried apple, honey-kissed granola, and crunchy almonds, these are perfect for “active summer mornings” and deliver whole grains and fiber.
  • Cascadian Farms No Added Sugar Cinnamon Apple Cereal: Made with organic ingredients and no added sweeteners, this one brings “comforting flavor” naturally.

Sweet and Salty Snacks for Every Occasion

Whether you need an afternoon pick-me-up or a party-ready treat, General Mills’ snacks are designed to satisfy all cravings.

  • Strawberry Lemon Oui Yogurt: A “juicy strawberry meets zesty lemon” combo with a luxuriously creamy texture, now available at Walmart, Kroger, Meijer, Food Lion, and H-E-B.
  • OREO® Cookies & Cream Muddy Buddies: Chex Mix meets dessert with this white chocolate-coated snack, “dusted with real OREO cookie wafers.” Available at 7-Eleven.
  • Bugles Salt & Vinegar: A tangy twist on the nostalgic cone snack — perfect for snacking all summer long.
  • Gushers All Blue Pack: Back by popular demand, this vibrant pack includes “classic Blueberry Grape and new Sour Blue Raspberry” for an extra pop of fun.

Bakery-Style Cookies You Can Bake at Home

General Mills is also redefining dessert time with cookies that are big, bold, and irresistibly indulgent.

Pillsbury Big Cookies deliver that fresh-baked bakery feel, more than triple the size of classic versions and ready in under 21 minutes. Better yet, they’re safe to eat raw. Available in three mouthwatering flavors:

  • S’mores – Gooey marshmallows and rich chocolate chunks
  • Chocolate Chunk Salted Caramel – Buttery cookie swirled with caramel and melted chocolate
  • Double Chocolate Cherry – Rich cocoa meets tart cherries for a deep, satisfying bite

These oversized treats are available now at Walmart and will roll out nationwide later this summer.

Limited-Time Goodness You Don’t Want to Miss

From your breakfast bowl to your snack stash, General Mills is helping you savor every sunshine-filled moment. But don’t wait too long — these seasonal favorites are only here for a limited time.

Learn more and explore the full summer lineup at generalmills.com.

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How Kellanova is Empowering Its Workforce with AI for a Smarter, More Productive Future

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How Kellanova is Empowering Its Workforce with AI for a Smarter, More Productive Future
SHERIDAN, WYOMING – September 23, 2025 – Artificial intelligence is no longer a concept of tomorrow—at Kellanova, it’s shaping today’s workplace in exciting and tangible ways. From smart tools that anticipate your needs to virtual assistants enhancing creativity and collaboration, the company is putting people and innovation at the center of its AI journey.

With a clear mission to make work more intuitive and fulfilling, Kellanova is using AI to boost productivity, improve data use, and create more meaningful digital experiences for employees everywhere.

Enhancing Everyday Work with Smart AI Tools

Imagine starting your day with a digital assistant that understands your schedule, recommends breaks, and even helps you prep for meetings before you ask. That’s already becoming reality at Kellanova, where employees are embracing the power of Copilot, an AI-powered work companion.

This tool supports tasks like:

  • Researching complex topics
  • Brainstorming creative ideas
  • Drafting initial versions of documents

Kellanova encourages a "test-and-learn" culture by offering voluntary “Kuriosity Clinics” to explore generative AI. These sessions have drawn over 10,000 participants. As Kellanova’s Global CTO Ramesh Kollepara explained, “It’s an exciting time to be in IT and in business as AI, whether it is Gen AI or more recent agentic AI variations, continues to rapidly evolve, bringing new opportunities to unleash our potential for growth be it accelerating speed to market, driving new product development or fostering creativity and innovation.”

Using Better Data to Connect with Consumers

Kellanova’s AI-driven strategy is also changing how the company connects with consumers. Their “Better Data, Bigger Possibilities” approach centers on transparency and collaboration, aiming to drive real value through smarter data use.

Recent initiatives include:

  • Pringles Poptopia: Each Pringles can features a QR code that unlocks exclusive digital content—boosting engagement and increasing first-party data by 30%.
  • Smarter Targeting: Using clean room technology, Kellanova blends purchase data, attitudes, and demographics to reach high-value audiences more effectively.
  • ROOTs Program: This initiative is transforming finance with reusable data models and strategic insight.

Loretta Franks, Kellanova’s Chief Data and Analytics Officer, emphasized the value of this innovation, saying, “Our Bigger Data, Better Possibilities Framework and enterprise-wide 'Kortex' data and analytics technology platform have been central to ensuring Kellanova's IT team is at the forefront of cutting-edge technologies, data, analytics and AI strategies that drive value, differentiate our brands, enhance processes and improve consumer and customer experiences.”

Boosting Efficiency and Collaboration with Predictive Technologies

Kellanova is also making strides in workplace productivity by using digital twins and assisted reality tools. These technologies allow teams to test new ideas and collaborate globally in real-time, without disrupting workflows.

Highlights include:

  • Testing production setups virtually to optimize new Pringles packaging in Europe.
  • Empowering R&D teams with RealWear Navigator 520 headsets for live innovation sharing.
  • Equipping factory operators with handheld tablets to access real-time performance data.

These initiatives are not only making work more efficient but also enabling teams to innovate boldly. Kellanova is now rolling out AI agents across multiple business areas, moving from experimentation to real-world impact.

Creating a Human-Centered Digital Workplace

At its core, Kellanova’s vision for the future of work is centered on people. By democratizing access to AI tools and encouraging continuous learning, the company is giving employees the confidence and ability to harness AI for better outcomes.

Whether it’s a smarter meeting, a more personalized product experience, or faster insights from data, Kellanova is showing that when technology and humanity work together, everyone benefits.

Learn more at https://www.kellanova.com.

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Cheez-It Snap’d and Phaedra Parks Serve Style and Flavor With Exclusive Snack-Inspired Bag

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Cheez-It Snap’d and Phaedra Parks Serve Style and Flavor With Exclusive Snack-Inspired Bag
SHERIDAN, WYOMING – September 23, 2025 – A bold new fashion statement is about to hit your snack shelf—and your shoulder. Cheez-It® Snap’d®, the crispy cheese chip made with 100% real cheese, is joining forces with reality TV star Phaedra Parks to launch the limited-edition Cheez-It Snap’d Back Bag, just in time for her anticipated return to the spotlight.

Drama Meets Delicious in the Ultimate Snack Accessory

Blending Parks’ signature sass with Cheez-It Snap’d’s unmistakable crunch, this one-of-a-kind roll-top bag takes the everyday snack to stylish new heights. Designed for fans who love a bold look and a bolder bite, the Snap’d Back Bag brings cheeky charm and crispy confidence wherever it goes.

“In my world, a snap back is more than a comeback—it's a lifestyle,” said Parks. “Teaming up with Cheez-It Snap’d to create this over-the-top bag? It's giving drama, it's giving delicious, it's giving diva. Whether you're snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!”

Designed to Stand Out and Snack Boldly

Styled in Cheez-It’s signature red and gold and featuring one of Phaedra Parks’ iconic quotes, the Snap’d Back Bag is far from your average accessory. It’s crafted with a secure snap closure to keep your essentials—and your snacks—tucked in tight, all while letting your personality shine.

This fashion-meets-flavor mashup is:

  • Inspired by Parks’ most memorable snap backs and reality TV flair
  • Designed as a playful twist on the original Cheez-It Snap’d chip bag
  • Meant to elevate your snack game with a bold look and 100% real shade

The Perfect Pairing for Reality TV Fans

“Cheez-It Snap’d brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “Phaedra's signature style and unapologetic wit bring the Snap’d Back Bag to life—it's the ultimate accessory for fans who love to snack and stand out.”

Whether you’re binge-watching your favorite series or strutting down the street, this exclusive bag brings flavor and flair to any scene.

Where to Get Yours Before They're Gone

The Cheez-It Snap’d Back Bag drops May 25 at 9 p.m. ET exclusively at CheezIt.com for $16, including free shipping. But don’t wait—quantities are limited and expected to sell out fast. Fans are encouraged to act quickly and claim theirs before this snack-inspired fashion statement disappears.

And for more cheesy content, crispy comebacks, and stylish updates, follow @CheezIt on Instagram, Facebook, and TikTok.

Conclusion: A Flavor-Packed Accessory for Bold Snackers

With this collaboration, Cheez-It Snap’d and Phaedra Parks prove that snacks can be just as dramatic and dazzling as your favorite reality show. Whether you want to flaunt your flair or add some sparkle to your snack routine, the Snap’d Back Bag is your ticket to a tastier, trendier day.

Learn more and get your limited-edition bag at CheezIt.com.

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Pop-Tarts® Returns Fan-Favorite Blue Raspberry Flavor in Marvel-Themed Snack Lineup

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Pop-Tarts® Returns Fan-Favorite Blue Raspberry Flavor in Marvel-Themed Snack Lineup
SHERIDAN, WYOMING – September 23, 2025 – Snack lovers and Marvel fans alike have something sweet to celebrate as Pop-Tarts® announces the highly anticipated return of its iconic Frosted Blue Raspberry flavor. Back by popular demand after a six-year hiatus, this fruity favorite is part of a thrilling new collaboration with Marvel Studios’ The Fantastic Four: First Steps, hitting theaters on July 25.

A Superhero Snack Comeback Just in Time for Summer

Pop-Tarts® Frosted Blue Raspberry is making a cosmic comeback—this time with a super-powered twist. The tangy-sweet toaster pastries, filled with a gooey blue raspberry center, feature eight unique frosting designs inspired by Marvel’s iconic Fantastic Four characters and their abilities.

And here’s the best part for fans: this limited-edition flavor is available exclusively at Walmart starting this month while supplies last.

More Flavors, More Fun with a FanTASTEic Lineup

In addition to the Blue Raspberry comeback, Pop-Tarts® is also giving its classic flavors a Marvel makeover. Specially marked boxes of Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted S’mores will feature themed packaging and printed pastries available at grocery stores nationwide.

This expanded lineup brings even more excitement for fans eager to celebrate their love for superheroes and sweet snacks in one bite.

A Tribute to Two Timeless Icons from the 1960s

Pop-Tarts® and Marvel Studios both launched in the 1960s—and now, their joint celebration honors those roots.

As Leslie Serro, vice president of marketing for Pop-Tarts, puts it:
"The Pop-Tarts and Marvel Studios' 'The Fantastic Four: First Steps' collaboration is a celebration of our shared 1960s origins. There's no better way to welcome everyone's favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry – Pop-Tarts Frosted Blue Raspberry – back on shelves for the first time since 2019, and just in time for this summer's must-see movie."

Get Rewarded While You Snack

Pop-Tarts fans have even more to look forward to with a special movie tie-in offer. By purchasing $10 worth of participating Pop-Tarts® products—including Blue Raspberry, Strawberry, Brown Sugar Cinnamon, and S’mores—consumers can claim a $5 Fandango Movie Reward* to see The Fantastic Four: First Steps on the big screen.

Here’s how to qualify:

  • Spend $10 or more on participating Pop-Tarts® in a single transaction between June 1 and August 31, 2025.
  • Redeem your reward online to receive a $5 Fandango code (limit two per household).

How to Grab Yours

  • Pop-Tarts Frosted Blue Raspberry – Exclusive at Walmart
  • Frosted Strawberry, Brown Sugar Cinnamon, and S’mores (Marvel Editions) – At grocery retailers nationwide
  • Price – $3.89 per 8-count box

Follow the Snack-Sized Adventure

To stay updated on all the tasty happenings, follow @PopTartsUS across your favorite social platforms.

Learn more about the Fandango Movie Reward offer at:
www.activaterewards.com/PopTarts/details

Get ready to toast up your summer with Pop-Tarts and Marvel’s Fantastic Four—where sweet nostalgia meets superhero action.

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