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Racing to the Future: BMW M's "Class of 2025" Graduates from the M Racing Academy

The next generation of racing talent is ready to take the wheel. BMW M Motorsport has proudly concluded the inaugural year of its M Racing Academy, a comprehensive training program dedicated to shaping rising stars from customer racing into complete professional drivers. The "Class of 2025" - Berkay Besler, Nerea Martí, Matt Million, and Niels Tröger - spent the past year immersed in a hands-on journey of performance, mentorship, and personal growth under the guidance of BMW's elite works drivers.Inside BMW's inten…

British Cool, Reimagined: The MINI Paul Smith Edition Brings Artful Design to the Road

Two icons of British creativity are once again joining forces. MINI and Sir Paul Smith, both renowned for their style and innovation, have unveiled the new MINI Paul Smith Edition - a playful, design-driven take on the classic MINI spirit. Premiering at the Japan Mobility Show in Tokyo, this edition captures everything we love about British design: timeless, bold, and a little cheeky.A fresh take on a classic collaborationThe new edition marks the third chapter in a long-standing creative friendship that began more…

How BMW Turned a Setback into Staying Power: What Sustained Growth Looks Like for U.S. Drivers

BMW of North America's record 371,346 U.S. sales in 2024 didn't happen by chance - they're the result of decades of listening to American drivers and reshaping the lineup around how people really live, drive, and buy. From service-first dealerships to the "Power of Choice" across gas, hybrid, and fully electric models, BMW's story is ultimately about giving consumers more ways to feel connected to their car.A record built on teamwork - not hypeAnnouncing the year-end total, CEO Sebastian Mackensen called it a "fant…

The BMW X5 Conquers the Desert: A Stock SUV's Daring Victory at the 2025 Rebelle Rally

The mighty BMW X5 has just proven that luxury and endurance can share the same DNA. After eight grueling days and 1,700 miles of sand, rock, and sun-scorched desert, a nearly stock BMW X5 stormed to victory at the 2025 Rebelle Rally - earning the coveted Bone Stock Award and an impressive second place overall in its class.A Win Born from Pure Capability and CourageBehind the wheel was seasoned off-road driver Rebecca Donaghe, joined by BMW of North America Product Manager Rebecca Dalski as navigator. Their teamwork…

From Rivals to Roadmates: How BMW and Its Fans Built a Lifelong Love Story

What began as a passionate movement among a few spirited BMW drivers has evolved into one of the most enduring love stories in automotive culture - the partnership between BMW of North America and the BMW Car Club of America (CCA). It's a relationship that transformed from early rivalry into a friendship defined by trust, loyalty, and the shared joy of driving.A Club Born from Passion and the Open RoadThe roots of the BMW CCA stretch back to the late 1960s, when a handful of enthusiasts fell head over heels for the…

The Future is NEUTRAL Wins Innovation Award at EQUIP AUTO 2025 for Circular Economy Leadership

At this year's EQUIP AUTO trade show in Paris, The Future is NEUTRAL took center stage - not just for its bold sustainability mission, but for winning the Innovation Award in the category "Energy Transition, Sustainable Development, Circular Economy." The honor recognizes the company's groundbreaking work in remanufacturing electric vehicle powertrains, marking a significant milestone for Europe's automotive circular economy.Driving the Circular Revolution in MobilityFrom October 14-18, 2025, The Future is NEUTRAL …

Renault-Nissan-Mitsubishi Alliance Strengthens Electric Future at France's Ampere Douai Plant

The Renault Group, Nissan, and Mitsubishi Motors are charting the next phase of their European collaboration, joining forces at the state-of-the-art Ampere Douai plant in France to accelerate the future of electric mobility. The recent Alliance Operating Board meeting brought together the leaders of all three brands to solidify their shared vision for innovation, sustainability, and customer-focused design.The gathering marked the first visit to Douai for Ivan Espinosa, CEO of Nissan, and Takao Kato, CEO of Mitsubi…

Nautor Swan Brings Its Spirit to Japan with the Inaugural Swan Asian Regatta

For the first time in its storied history, Nautor Swan's sailing legacy sets course for Asian waters. The inaugural Swan Asian Regatta will take place from November 7-9, 2025, at the picturesque Riviera Zushi Marina in Japan - a stunning venue overlooking Sagami Bay with views of Mount Fuji.The event marks a milestone for both Nautor Swan and Japan's growing sailing community, uniting owners, crews, and enthusiasts for three days of sport, celebration, and cultural exchange. More than just a regatta, it's a symbol …

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ART COLOGNE 2025 won't just be about the latest names and high-profile galleries - it will also look back at a powerful woman who helped give space to artists working outside the academy. With its special event "Charlotte Zander: collector, gallery owner, museum founder," ZADIK (the Central Archive for German and International Art Market Studies) is telling the story of a collector who spotted value in so-called "naïve art" long before it became fashionable, and who then spent decades making it visible to a wider aud…

Krombacher Spezi Sets Sail in Style – the Iconic Soft Drink Launches Its First Branded Ship in Hamburg

Hamburg’s harbor just got a new splash of color: the first-ever Krombacher Spezi-branded event ship has taken to the Elbe, turning heads between the Elbphilharmonie, the Reeperbahn, and St. Michael’s Church. With its vibrant design and upbeat energy, it’s an unmistakable symbol of refreshment and individuality.In collaboration with the long-established Kapitän Prüsse shipping company, known since 1973 for authentic harbor cruises, Krombacher Spezi brings its latest campaign — “Feier Dein Speziell” (“Celebrate Your Sp…