ITB Berlin sets the tone again at the sustainable tourism conference of the GSTC

Rika Jean Francois, the CSR commissioner of ITB Berlin, has been newly appointed to the board of the Global Sustainable Tourism Council (GSTC) and on behalf of the World’s Largest Travel Trade Show took part as a speaker in the annual global conference of the GSTC on the Azores.  Sustainability, climate change and environmental protection have always been matters of great importance to ITB Berlin, not just since the Fridays for Future movement. With its involvement in numerous initiatives the World’s Leading Travel Trade Show has been campaigning for sustainable and socially responsible tourism for many years now. 

First-hand storytelling: New speed dating format for media representatives at ITB Berlin 2020

In 2020, for the first time, ITB Berlin is hosting a special event for media representatives and exhibitors to start exciting new cooperation and share their stories. Moscow is the official Media & Blogger Speed Dating Sponsor of ITB Berlin 2020. With the extension of the well-established event format ITB Berlin provides a free service bringing together registered exhibitors, media representatives and travel bloggers at one spot.

Oman: A combination of breathtaking natural beauty and a kaleidoscope of historical events and legends

A gentle approach to discovering what is original and what is modern All the companies serving the German market appreciate the organic expansion and a way of life and a culture that are far removed from those of mass destinations. Geoplan Chief Executive Tobias Büttner: “Original and modern aspects can be discovered in a gentle way in Oman”.

Travel IT: The winner of the VIR start up competition "Sprungbrett 2019" lets users book camping holidays

Pincamp aims to start up a booking platform by the end of the year Since it set up in November 2018 Pincamp, the winner of the VIR Innovation Award 2019, the competition for tourism startups, has been working hard to ensure that users can book camping holidays – initially in Germany, to be followed by neighbouring European countries popular with campers. The booking platform is to go online soon. Pincamp is the camping website of the motoring organisation ADAC. In early 2020 Pincamp is due to expand onto its first foreign market – Switzerland.

Dark tourism is trending

Destinations like Chernobyl attract more and more travellers from all over the world. But what is the fascination about the “dark”? In an interview Dr. Philip Stone, Executive Director, Institute of Dark Tourism Research (iDRT) at the University of Central Lancashire, Preston, England, talks about this phenomenon.

Oman: Arabian land of smiles

The sultanate is a fascinating destination. According to a survey by German tour operators ahead of ITB Berlin 2020, organisers praise the lifestyle and culture of a country that does not appeal to mass tourism. The product managers polled were unanimous in their praise for the warmth and relaxed nature of the Omanis, who in their openness and friendliness towards travellers make them feel welcome and “somehow a little bit at home“, says Jana Hake of SKR Reisen. They all agree that this “place where one can truly relax“, with its “charm of the unknown“, is waiting to be discovered by “anyone keen on experiencing the Orient.

Saxony as a tourism destination is represented at all four ITBs

Saxony and Russia are to date the only exhibitors to present their tourism services at ITB Berlin, ITB Asia, ITB China and ITB India. In an interview, Veronika Hiebl, managing director of Tourismus Marketing Gesellschaft Saxony mbH (TMGS), and Wolfgang Gärtner, head of Foreign Marketing at TMGS, explain how important it is for Saxony as a tourism destination to participate in four ITBs, and what its focus will be as the partner country of ITB Berlin 2021.

Germany’s camping market is booming

Latest surveys and average  statistics for camping sites In the summer of 2019, in order to gain a more recent overview of the camping market and its economic importance for Germany as a travel destination, the tourism research organisation Wirtschaftswissenschaftliche Institut für Fremdenverkehr (dwif) and GfK published their findings based on a 2018 caravan holiday survey. In its ’Camping Compass 2019’, the ADAC’s camping platform Pincamp has information on the average travel behaviour of German holiday campers.

Oman: A land of smiles that amazes visitors

Were it not for the fact that Oman has been in the catalogues of German tour operators for decades, against the backdrop of the current climate debate and talk about authentic travel and sustainability one might think they had only just discovered this travel destination. Product managers are unanimous in their praise for the partner country of ITB. In response to questions ahead of ITB Berlin 2020 they all describe Oman as a premium destination exuding, in the words of Heiko Blattler, Gebeco’s Orient/North Africa manager, the “charm of the unknown.” That is what makes the sultanate on the Arabian peninsula so attractive, especially for younger people, he says.

LGBT+ engagement with a focus on North America

ITB Berlin partners with Connect Thrive Summit ITB Berlin recently showed its colours at an important LGBT+ event with its involvement in the Connect Thrive Summit. This event, whose focus is on the North American market, gathered leading players from the travel, sports and entertainment industries in the US, Canada and Central America and took place for the first time in early October in San Francisco, California.