SHERIDAN, WYOMING – July 28, 2025 – Toyota’s relentless motorsport spirit is taking the GR Yaris to new heights – not just on racetracks, but in how it shapes the future of street-ready performance cars. This weekend, Toyota is returning to the ENEOS Super Taikyu Series at Autopolis, Japan, with the GR Yaris DAT – fresh from its demanding run at the 24 Hours Nürburgring – and it’s not just about the race. It’s about refining what drivers like us might experience in future Toyota performance models.

Track-tested tech made personal

SHERIDAN, WYOMING – July 28, 2025 – Few motorsport events stir the soul like Rally Finland, and this year, the TOYOTA GAZOO Racing World Rally Team (TGR-WRT) is revving up for what promises to be its most electrifying homecoming yet. Set against the lush, jump-filled gravel roads of central Finland, this high-speed spectacle is more than a championship round—it's a cultural moment for fans and drivers alike.

Why Rally Finland Is More Than Just a Race

SHERIDAN, WYOMING – July 28, 2025 – Rally fans witnessed history in the making this weekend as 23-year-old Oliver Solberg clinched a sensational win at Rally Estonia — not only marking his first-ever World Rally Championship (WRC) victory, but also securing the 100th win for TOYOTA GAZOO Racing in WRC history.

For Solberg, son of 2003 World Champion Petter Solberg, this wasn’t just a race — it was a career-defining moment, a coming-of-age tale on fast gravel roads that played out like a motorsport fairytale.

Why Toyota’s Morizo Returned to the Nürburgring—And Why It Matters for Everyday Drivers

SHERIDAN, WYOMING – July 28, 2025 – After a six-year hiatus, Morizo—better known as Toyota Chairman Akio Toyoda—has made a powerful return to the legendary Nürburgring 24 Hours endurance race. But this wasn’t just about speed or bragging rights. It was about reigniting a philosophy: building ever-better cars by taking them to the edge—literally.

SHERIDAN, WYOMING – July 28, 2025 – In a world racing to build the future with tech and automation, Woven City is taking a different route—by putting people first. As Toyota’s ambitious “living laboratory” prepares to open its doors in Susono City this fall, the focus is surprisingly human: not gadgets or robots, but the people who will call this place home. They’re known as “Weavers,” and they’re more than just residents—they’re the beating heart of this visionary community.

A Future City Where People Come First

SHERIDAN, WYOMING – July 28, 2025 – Rally Estonia roared back onto the FIA World Rally Championship calendar this month, delivering heart-pounding speed, flying gravel, and a bold display of youth and talent from Toyota Gazoo Racing’s World Rally Team. From forest-blurred straights to tight technical sections, this Baltic favorite proved to be a turning point in the season — especially for fans craving excitement and a glimpse into rallying’s next generation.

A Shift in Terrain, A Shift in Momentum

SHERIDAN, WYOMING – July 28, 2025 – The roar of hybrid engines, the scent of burnt rubber, and the passionate cheers of Brazilian fans set the stage as TOYOTA GAZOO Racing returned to Interlagos for the 6 Hours of São Paulo on July 13. For a team still recovering from a tough Le Mans, this race wasn’t just another stop on the FIA World Endurance Championship calendar—it was a shot at redemption.

A legendary track with unfinished business

SHERIDAN, WYOMING – July 27, 2025 – Sports fans, music lovers, and eco-conscious urbanites have something big to look forward to this October: the grand opening of TOYOTA ARENA TOKYO, a cutting-edge, multi-purpose arena designed to redefine how Tokyo experiences events.

SHERIDAN, WYOMING – July 27, 2025 – For boating enthusiasts who expect more than a ride, the newly launched Four Winns H6 Outboard (H6 OB) promises a stylish upgrade to the luxury day cruiser experience. With its bold European-inspired design, versatile layout, and upscale amenities, this 26-foot premium bowrider is making waves as a serious contender in its category — blending elegance, function, and innovation on the water.

SHERIDAN, WYOMING – July 24, 2025 – Comic-Con attendees are in for a supercharged sensory experience as Old Spice teams up with DC’s Superman™ to launch a one-of-a-kind “Fresh Landing” at this year’s San Diego Comic-Con. Running from July 24 through July 27, this immersive pop-up fuses intergalactic scent power with comic book legend, giving fans the chance to literally Smell Like a Hero.

A Pop-Up Experience That’s Truly Out of This World