SHERIDAN, WYOMING – November 05, 2024 – DXFactor, a leading provider of AI-powered fitness solutions, announced today a strategic partnership with EGYM, a global leader in digital fitness technology. This collaboration aims to revolutionize the fitness industry by integrating DXFactor's cutting-edge AI platform with EGYM's comprehensive suite of digital fitness products. The result? A new era of personalized and engaging fitness experiences for members worldwide. In an increasingly digital world, fitness brands are seeking innovative ways to enhance member engagement and streamline operations. This partnership directly addresses this need by empowering fitness brands to leverage DXFactor's AI-powered platform to create bespoke digital journeys for their members.

SHERIDAN, WYOMING – November 5, 2024 – TrainingPeaks, a leading endurance training app, has announced the acquisition of IndieVelo, a virtual cycling platform. This strategic move aims to provide a more comprehensive and integrated training experience for endurance athletes, both indoors and outdoors. With this acquisition, TrainingPeaks Virtual, the rebranded IndieVelo platform, will offer a range of features designed to enhance the training experience. Athletes can now access a custom physics engine for improved power accuracy and a more realistic riding sensation. Additionally, the platform seamlessly integrates with TrainingPeaks, allowing users to sync training plans, schedules, and workouts, as well as automatically upload ride data

SHERIDAN, WYOMING – November 05, 2024– KZ Provisioning, the culinary powerhouse known for its innovative approach to athlete nutrition, has announced a strategic partnership with Aramark, a leading food and beverage provider. This collaboration aims to revolutionize the way athletes fuel their bodies, enhancing performance and recovery through personalized, chef-driven nutrition. Founded by renowned chefs Andrew Zimmern and Gavin Kaysen, KZ Provisioning has been at the forefront of athlete nutrition, providing customized meal plans and performance-focused cuisine to professional sports teams. By joining forces with Aramark, KZ Provisioning will expand its reach to a wider audience of athletes across North America.

SHERIDAN, WYOMING – November 05, 2024 – Perfect Hydration Alkaline Water, a leading brand in the functional beverage industry, has unveiled a fresh new look for its eco-friendly packaging. This redesign signifies a significant milestone in the brand’s journey, aligning its aesthetic with its core values of sustainability and performance. The updated packaging features a modernized logo and font, giving the brand a more contemporary and dynamic appeal. A standout addition is the introduction of a resealable aluminum bottle, further emphasizing Perfect Hydration’s dedication to reducing plastic waste.

SHERIDAN, WYOMING – November 05, 2024 – A Sheridan-based company is at the forefront of a revolution in weight management, offering individuals a path to a healthier lifestyle through innovative technological solutions. The company, though details remain undisclosed, is working on a system that leverages the power of Glucagon-like peptide-1 (GLP-1), a naturally occurring hormone that regulates appetite and blood sugar. GLP-1 has garnered significant attention in recent years for its potential to promote weight loss and improve metabolic health. "We're incredibly excited about the possibilities this technology presents," a company spokesperson shared. "GLP-1's ability to regulate appetite and blood sugar holds immense promise for individuals struggling with weight management."

SHERIDAN, WYOMING – November 05, 2024-With all the buzz around the "longevity boom" it can be easy to get caught up in the latest trends and fads. But what does it really take to live a long and healthy life? This article explores the insights of three doctors on achieving longevity. Keeping it Simple: The Basics Still Matter Dr. David Lipman, a leading physician, emphasizes that focusing on the basics of healthy living remains paramount. Getting enough sleep, eating a nutritious diet, and exercising regularly are all well-established pillars of longevity. "While there may be new discoveries on the horizon," says Dr. Lipman, "we shouldn't neglect the tried-and-true methods that we know work."Looking Beyond the Trees: A Holistic Approach

Sheridan, WY – November 05, 2024- Lionheart isn't your average fitness company. Sure, they offer high-quality sports programs, but their true passion lies in something far greater: igniting a love for movement and healthy habits in the hearts and minds of preschoolers. Since 2008, they've transformed the lives of over 1 million children, leaving an undeniable mark on the future of health and wellness. More Than Just a Company, a Movement Lionheart isn't just about profits; it's about purpose. They partner with some of the world's biggest names, like Sony, Paramount, and The Boys & Girls Club of America, not just to expand their reach, but to make a real difference. Their mission? To empower "hundreds and thousands of coaches around the globe to make a sustainable living empowering the next generation of leaders."

SHERIDAN, WYOMING – November 5, 2024 – In a move that could have significant implications for the fitness industry, the U.S. Department of Justice (DOJ) has filed a lawsuit against LA Fitness, the nation's largest gym chain, alleging violations of the Americans with Disabilities Act (ADA). The lawsuit, filed in the Central District of California, accuses LA Fitness of failing to provide equal access to its facilities and equipment for members with disabilities. According to the DOJ, LA Fitness has been neglecting to maintain essential equipment like pool lifts and elevators, creating significant barriers for members who rely on them. The lawsuit cites the case of "Patron A," a woman with multiple sclerosis who has experienced inoperable pool lifts at her local LA Fitness.

SHERIDAN, WYOMING – November 05, 2024 – The Department of Justice has filed a lawsuit against LA Fitness, alleging the fitness giant violated the Americans with Disabilities Act (ADA) by failing to maintain accessible facilities for members with disabilities. The lawsuit, filed in the U.S. District Court for the Central District of California, specifically cites inoperable pool lifts and broken elevators at LA Fitness locations, preventing members with disabilities from accessing essential gym facilities. The Justice Department's filing highlights the experiences of several individuals impacted by these accessibility issues. One individual, identified as "Patron A," who lives with multiple sclerosis, reportedly encountered repeated instances of malfunctioning pool lifts. “Even when a pool lift appears to be working, Patron A has experienced being stuck and dangling over the water, requiring assistance from LA Fitness employees to exit the pool, and being unable to use the pool,” the department alleges.

Sheridan, Wyoming – November 05, 2024 – Alchemy 365, a leading provider of personalized fitness experiences, has announced the closure of its four Minnesota studios. This decision, driven by ongoing financial challenges exacerbated by the lingering effects of the COVID-19 pandemic, is a significant development for the company and its dedicated community of members. The fitness industry, like many others, faced unprecedented disruption during the pandemic. Gyms and studios nationwide were forced to adapt to new safety protocols, reduced capacity limits, and shifting consumer preferences. While Alchemy 365 successfully weathered the initial storm, the long-term economic impacts of the pandemic have proven too challenging to overcome.