SHERIDAN, WYOMING – Feb. 15, 2025, BBVA, a global leader in banking innovation, will present its vision for the future of the financial industry at the Mobile World Congress (MWC) 2025 in Barcelona. With a strong emphasis on digital transformation, artificial intelligence (AI), and open banking, BBVA's participation underscores its commitment to leveraging technology to enhance customer experiences and drive industry evolution.
Innovation and Digitization: Cornerstones of BBVA's Strategy
BBVA has firmly positioned technology at the heart of its strategy. With an annual technology investment exceeding €1 billion in Spain alone and €3 billion globally, and approximately 20,000 tech profile employees worldwide. Its dedication is evident in its 57 million mobile customers and the fact that 78 percent of its total sales are conducted through digital channels.
A prime example of this strategy is BBVA's digital-only bank in Italy, which has acquired 600,000 customers in just two years. The bank plans to replicate this model in Germany in 2025. This commitment to digitization extends beyond transactions, incorporating personalization capabilities and financial health tools to improve the user experience.
BBVA Spark: Championing the Entrepreneurial Ecosystem
BBVA Spark, launched in 2022, demonstrates the bank's commitment to supporting startups and tech companies with scalable business models. With a presence in Spain, Mexico, Colombia, Argentina, and recently London, BBVA Spark provides tailored financial services, fosters networking, and encourages collaboration within the entrepreneurial ecosystem. This is achieved through events like the Spark Summit in Barcelona and participation in international forums such as 4YFN and Finnosummit in Mexico.
BBVA Spark has supported high-impact companies like Payflow, Cafler, Casafari, Exoticca, and Cabify, reinforcing its dedication to the growth of disruptive projects.
Artificial Intelligence: Enhancing Customer Experience and Efficiency
BBVA has extensive experience in utilizing AI solutions to optimize decision-making, improve operational efficiency, and enhance the customer experience. The bank leverages neural networks, natural language processing, and machine learning to assist customers in managing savings, analyzing spending habits, and anticipating future expenses.
With the advent of generative AI, BBVA is further exploring the potential of these technologies. A strategic agreement with OpenAI has provided 3,000 ChatGPT Enterprise licenses, already being used for marketing initiatives and improved customer support in legal inquiries. BBVA is also actively developing its own AI solutions. By combining traditional and generative AI, the bank aims to deliver even more precise recommendations and personalized solutions.
Open Banking: A Strategic Pillar
Open Banking is a central element of BBVA's digital transformation. The bank's globally recognized strategy in this area empowers customers to access a broader range of financial services securely and efficiently. Through its API platform, BBVA integrates with third-party providers, creating new opportunities for customers and businesses, and fostering innovation and collaboration across the financial ecosystem.
BBVA's leadership in Open Banking enables the bank to continue developing solutions that enhance the user experience, providing customers with greater control over their finances and seamless access to a wide network of service providers.
BBVA at MWC 2025: A Glimpse into the Future
BBVA's participation in MWC 2025 highlights its dedication to innovation and cutting-edge financial solutions. The bank's focus on digitization, AI, open banking, and support for technology-driven entrepreneurship positions it as a shaper of the future of the banking industry.
By engaging with the global tech community at MWC, BBVA reaffirms its commitment to progress, aiming to make banking more accessible, flexible, and tailored to the evolving needs of customers and society. Attendees can meet BBVA's experts on March 4 at the Connected Industries stage (Hall 4) to gain firsthand insights into how data and AI are redefining the banking industry.