Consumer Goods

Berlin -- QIVIKA will launch its Smart Scope on Kickstarter on September 15, 2026, a smartphone-connected optical device offering 24x optical magnification for both night sky and wildlife viewing.

The device delivers up to 3000mm equivalent focal length

QIVIKA's periscope-style optical system uses ED glass and multi-coated optics to bring distant subjects closer through a physical optical path, rather than relying on software-based digital zoom. The company says this approach helps maintain image clarity and contrast at long range.

A 300-gram body supports handheld and tripod use

Users can operate the Smart Scope handheld for quick, spontaneous shots or mount it on a tripod for extended observation sessions, such as stargazing or birdwatching.

Los Angeles – September 16, 2026 -- Pacsun has launched a 32-piece women's NFL apparel collection in partnership with licensed sports brand The Wild Collective, with prices ranging from $45 to $90.

The collection is available now at select Pacsun stores and online, covering fans of eight teams: the Buffalo Bills, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers, and San Francisco 49ers.

Officially licensed apparel gets a fashion-forward redesign

Instead of standard team merchandise, the lineup reworks NFL gear into sculpted tanks, boyfriend tees, cropped knit cardigans, polos, and bomber jackets. The pieces are built with women's proportions and styling in mind, designed to transition from the stadium into everyday wear.

New York – September 16, 2026 -- ALLSWIFIT will launch its new carbon-plate running shoe, ActiveRise+, exclusively on the brand's website on September 15, 2026, targeting everyday runners rather than race-day specialists.

The shoe weighs approximately 6.35 to 6.56 ounces in a US Men's Size 9 and delivers more than 80% energy return, according to the company. ALLSWIFIT positions ActiveRise+ as a more approachable alternative to aggressive race-day carbon-plate shoes, aimed at runners doing tempo runs, interval sessions, and long-distance training.

Seattle – September 16, 2026 -- Tineco closed out IFA 2026 with a string of awards for three new floor care products, covering steam cleaning, wet-dry washing and cordless vacuuming.

The FLOOR ONE S11 Artist Fusion Steam, FLOOR ONE S9 Artist Boost Steam and PURE ONE STATION 7 ZeroTouch each received the Gadgety Award Best of Showstopper IFA 2026.

The FLOOR ONE S9 Artist Boost Steam heats water to 230°C in seconds

The S9 Artist Boost Steam also won the Global Product Technology Innovation Awards 2026 Indoor Cleaning Technology Gold Award, plus recognition from Smarthome Assistant and a Tech Star 2026 honor from GameStar Tech. Its BoostSteam technology reaches 230°C, producing steam in 20 seconds on first use and as fast as five seconds afterward. The device pairs high-temperature steam with Tineco's intelligent floor-washing system in one machine.

New York – September 16, 2026 -- Consumer365 has spotlighted NELL, a Japanese direct-to-consumer mattress brand, in its 2026 cooling mattress coverage following the company's first U.S. launch.

NELL packs four times the standard coil count into its mattresses

A king-size NELL mattress contains 4,704 individually wrapped pocket coils, compared to the 500 to 1,000 coils typically found in standard mattresses, according to the company. Each coil responds independently to pressure, with firmer support built into the middle and perimeter zones and more contouring at the shoulders and hips.

Thin layers of foam and cotton sit above the coils, allowing air to move around the springs and through the comfort layers to help release heat and moisture during the night.

Hong Kong – September 16, 2026 -- Cheerble has launched Wickedbone Air, an app-controlled dog toy priced at an introductory $59.99, now available at cheerble.com after pre-orders opened September 7, 2026.

Owners steer the toy in real time through a virtual joystick

The toy offers two play modes. In Drive Mode, owners use the Cheerble App's virtual joystick to guide the toy's movement live, adjusting direction as their dog chases it. Auto Mode relies on built-in movement patterns and touch responses so the toy can play on its own while owners supervise nearby. Built-in sound effects add an audio cue during play, and a separate Find Device feature triggers a sound through the app to help owners locate the toy if it ends up under furniture.

Berlin – – September 12, 2026 -- Pet tech company SATELLAI unveiled a new generation of AI-powered pet wearables at IFA 2026, including its first cat-specific device and a satellite-connected dog tracker designed to work without cell coverage.

SATELLAI Sense AI turns raw pet data into plain-language insights

The company's SATELLAI Sense AI system combines pet activity data, owner-provided information, and breed-specific context to build behavioral baselines and flag meaningful changes over time. New features -- Pet Personality Portraits, Pet Diary, and Virtual Pet Nanny -- translate daily activity patterns into narrative summaries rather than raw metrics. SATELLAI founder and CEO Mark Mao said the goal is to help owners understand patterns and behavioral changes that are hard to notice day to day. The company states Sense AI is intended to raise awareness of behavioral and wellness changes, not to diagnose medical conditions.

Berlin – September 16, 2026 -- MERACH has unveiled its new flagship treadmill, the UltraWalk W60 Plus, at IFA Berlin 2026, targeting people who want to walk more during work-from-home hours. The treadmill is available for pre-order in Europe until September 20, 2026, at €379.99, discounted €80 from its €459.99 retail price.

The treadmill runs on a brushless motor rated for 15,000 hours

The UltraWalk W60 Plus features a brushless motor with 3.5 horsepower peak output and a built-in Hall sensor for consistent speed control, even at slower walking paces. MERACH says the motor is designed to run for up to 15,000 hours.

Noise levels stay at 53 decibels during operation

The company built the machine for quiet use in home offices, citing a 53-decibel noise level during operation. A convection cooling system with two vents helps dissipate heat, and the treadmill is rated for three hours of continuous use.

Dallas – September 15, 2026 -- AT&T is offering new and existing customers up to $1,200 off the iPhone 18 Pro with an eligible trade-in, regardless of the device's condition. Customers who switch to AT&T can also receive up to $800 toward paying off their current phone balance, and ordering online adds a $200-per-line discount.

The carrier is rolling out the full iPhone 18 lineup, including the iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Duo, Apple's first foldable iPhone. The Duo opens to a 7.6-inch inner display and closes to a 5.4-inch outer screen, runs on the A20 Pro chip, and comes in star white and night sky finishes. The 18 Pro and Pro Max feature a new 48MP Fusion Main camera with variable aperture and ship in black, silver, glacier, and a new burgundy color.

Hershey, Pa. – September 15, 2026 -- Cadbury is bringing chocolate to the runway with a crystal-covered clutch bag designed specifically to hold and share its XL chocolate bars, launched as part of a new multi-year U.S. marketing campaign called "There's Magic in More."

Only five of the bags exist, and none are for sale.

The Cadbury Clutch, created in partnership with New York-based fashion designer LUAR, features jewel-tone purple fabric, gold accents and individually applied Swarovski crystals. The crystal-covered flap alone took roughly eight hours to complete by hand. Inside, a concealed platinum-silver insulated lining keeps the chocolate cool.