SHERIDAN, WYOMING – August 9, 2025 – Forget grey city streets — this summer, 7UP® is splashing pink across the UK with its vibrant new Pink Lemonade. Backed by research showing that colour can instantly lift our mood, the fizzy favourite is hitting London, Liverpool, and Manchester with “Pink Refresh Windows” — interactive pop-ups offering free drinks, merch, and a much-needed mood boost.
Pink: More Than Just a Pretty Colour
A nationwide survey commissioned by 7UP® found that 88% of Brits feel more upbeat in vibrant surroundings, while 72% admit drab spaces leave them feeling “flat and uninspired.” Among Gen Z respondents, pink took the top spot as the colour that most lifts spirits.
Colour psychology expert Karen Haller explains why pink is such a mood-changer:
Colour has the power to influence how we feel and behave, often without us even realising. We can feel like we're wrapped in a hug and emotionally supported with the softer pinks or to speak out and show up with the bolder pinks. It's this ability to span such a range of responses that makes pink such a powerful colour in shaping how we feel in a space.
The Pink Refresh Window Tour
Throughout August, the 7UP® Pink Refresh Windows will pop up in:
- London – August 7–8 at Kachette, 347 Old St, EC1V 9LP
- Liverpool – August 15–16 at Liverpool One, College Lane
- Manchester – August 21–22 at Spinningfields, Rose Street, M3 3AP
Each stop promises:
- Free, ice-cold 7UP® Pink Lemonade samples
- Limited-edition merchandise
- Playful pink-themed murals perfect for Instagram
Why This Matters for Your Everyday Mood
Urban life can be grey, both literally and figuratively. Adding bursts of colour — especially a mood-boosting shade like pink — can be a small, joyful act with big emotional payoff. Think of it like adding a vibrant throw pillow to a beige sofa: the energy changes instantly.
The Taste That Matches the Mood
7UP® Pink Lemonade isn’t just pretty — it’s a blend of classic lemon and lime with a sweet, tangy raspberry twist. It’s sugar-free, low in calories, and available in sizes for every occasion, from a quick 330ml can to a party-ready two-litre bottle.
Mini Feature: How Pink Lemonade Compares to Other Summer Sips
- Pink Lemonade – Bright, fruity, and refreshing with a bold colour pop
- Classic Lemonade – Crisp and citrusy, but less visually exciting
- Flavoured Sparkling Water – Light and subtle, but missing that “fun factor”
Where to Find It
Already available in Sainsbury’s, the drink will roll out this summer to Tesco, ASDA, Morrisons, Iceland, Ocado, Amazon, TikTok Shop, and convenience stores nationwide.
Karina Carrico, Marketing Lead at 7UP®, says:
At 7UP®, we've always stood for crisp refreshment and uplifting moments. With 7UP® Pink Lemonade, we're fostering a new approach to bring bold flavour and bright colour into everyday life. Our 7UP® Pink Refresh Windows embody the brand's spirit - delivering not just refreshment, but a burst of delicious flavour that turns the ordinary into something extraordinary.
For details on the tour and product range, follow @7upuk or visit www.7up.co.uk/products.