SHERIDAN, WYOMING – April 20, 2025 - Experience tomorrow’s food trends today as Anuga, the world’s largest food and beverage trade fair, prepares to shape the future of the global F&B industry.
Personalised Nutrition Takes the Lead
Consumer-centric, health-focused, and tailored to taste
A major highlight at Anuga 2025 is the rise of personalised food, which empowers consumers to align their meals with specific health goals and preferences. From nutrient-rich beverages to weight-regulating foods, this sector is booming—especially in the USA, India, and the UK. According to the Innova Trends Survey 2025, more than a third of consumers now use enriched products to manage their nutritional intake. Germany leads Europe in the segment’s growth.
Sustainability Moves to the Forefront
Eco-conscious choices fuel innovation
Sustainability is no longer optional—it's a decisive factor for consumers. Demand is rising for plant-based proteins like fava beans, experiencing an 11% annual growth rate between 2022 and 2024. Countries like Germany, the UK, and Switzerland are leading the way in sustainable innovation. Novel substitutes such as carob, lupin coffee, and fermented fruit juices are replacing environmentally sensitive ingredients like cocoa, coffee, and orange juice. Impressively, every second consumer would reduce or avoid non-sustainably produced items.
Alternative Proteins Revolutionise the Market
Flexitarian lifestyles reshape dietary landscapes
As alternative proteins go mainstream, their market presence is growing fast. Cultivated and microbial proteins have seen a 15% surge between 2020 and 2024, with notable popularity in meat substitutes, ready-made meals, and desserts. Hybrid meat products are also gaining attention—two in five consumers are open to trying options that blend conventional and alternative proteins.
Anuga 2025 introduces Anuga Alternatives, showcasing the latest in plant-based, insect, algae, mushroom, and cell-cultivated protein innovations—solidifying its role as an industry pioneer.
Snacking Reimagined for Today’s Lifestyle
Balancing convenience and enjoyment
The snackification trend continues to soar, with around half of global consumers enjoying at least one snack a day. Brands are responding with smaller portions and exciting new flavors that meet the modern need for accessible indulgence.
Private Labels Gain Consumer Trust
Quality and affordability drive growth
Private label products are seeing strong momentum, particularly in Europe and North America. In 2023, nearly a third of consumers opted for store brands more frequently. Bakery items, meat, and ready-made meals dominate new product launches in this segment.
Premium Products Redefine Expectations
Luxury meets responsibility
Today’s consumers expect more from premium and gourmet products—not just exclusivity, but sustainability and ethical sourcing. High-quality launches are especially prominent in hot beverages, sauces & spices, and snacks. Anuga Fine Food, the trade show’s largest segment, offers a key platform for showcasing these innovations to retail and food service buyers.
Digestive Health on the Rise
Fibre-rich solutions gain traction
With growing interest in gut health, the market for digestive fibre products has grown 3% annually. The USA, UK, and China lead in innovation, with fibre-rich food supplements and products for babies and toddlers dominating new introductions.
Halal Market Expands Globally
Dynamic growth and innovation
The halal food segment is thriving, recording 8% annual growth over the past five years. Bakery goods, sauces, spices, and snacks are key drivers. Anuga Fine Food highlights halal-certified innovations that address rising global demand.
Clean Label Becomes Standard
Transparency influences buying decisions
Consumers increasingly prefer clean label options free from artificial additives. Sauces & spices, bakery goods, and snacks stand out with high clean label shares—proof of the shift toward honest, minimal-ingredient foods.
Anuga 2025: A Global Innovation Hub
Where the food industry’s future begins
As the leading international marketplace for the F&B sector, Anuga 2025 brings together visionary companies and trendsetters, offering invaluable insights and live experiences across a spectrum of innovations.
For more information and to discover the future of food firsthand, visit: Discover the Anuga Food Trends | Anuga