SHERIDAN, WYOMING – August 9, 2025 – Health-conscious foodies and coffee lovers across Europe are about to see more of their favorite alpine-inspired brunch destination. Arctic Juice & Cafe, known for blending mountain heritage with premium organic coffee, cold-pressed juices, and fresh brunch-style dishes, has secured Series A financing from BoltRock Holdings to fuel an ambitious expansion.
From its roots in Verbier, Switzerland, the brand has grown into one of Europe’s fastest-rising healthy lifestyle café chains. With this new investment, Arctic Juice & Cafe plans to open more locations in urban hotspots, expand its sustainable sourcing practices, and launch new programs that reward customers for staying active.
This is both significant and smart capital, and I’m very excited with us having strong new partners, who are also great people,
said Piers Ritchie, Founder and CEO of Arctic Juice & Cafe.
Mountain Vibes, City Life
What makes Arctic Juice & Cafe stand out is its "Born in the Mountains" story — a mix of alpine authenticity and modern urban energy. Whether you’re sipping a flat white in Geneva, grabbing a green juice in Lyon, or brunching after a ski run in Chamonix, each café blends clean eating, artisanal coffee, and community spirit.
Locations already span Switzerland and France, including:
- Verbier, Val d’Isère, Chamonix, and Zermatt
- Geneva, Lausanne, Annecy, Lyon, and Zurich
The menu focuses on three pillars:
- Organic Specialty Coffee – carefully sourced, roasted, and brewed for maximum flavor.
- Cold-Pressed Juices – nutrient-rich blends designed for energy and recovery.
- Natural Food Brunch – wholesome dishes that balance nutrition with indulgence.
Why This Matters for Urban Wellness
Europe’s café scene is evolving fast, with a growing demand for healthier, more sustainable options. Arctic Juice & Cafe taps into that shift, combining café culture with fitness-inspired community engagement. This includes wellness challenges, social runs, and partnerships with active lifestyle events.
Craig Huff, Founder and Managing Member of BoltRock Holdings, sees the brand as more than a café: “We are excited to partner with Arctic Juice & Cafe, a company that has successfully redefined cafe culture by integrating alpine heritage, fitness, and premium offerings into a compelling brand experience.”
Editorial Extra – Why Arctic Stands Out
Unlike many urban cafés that focus almost entirely on coffee, Arctic Juice & Cafe brings a balance of quality, nutrition, and lifestyle connection. Its mountain-born roots and active community events create an experience that goes beyond food and drink — it’s about fostering a culture of wellness and shared energy.
Looking Ahead
With BoltRock’s backing, Arctic Juice & Cafe will push into new European capitals and potentially overseas markets. The funding will also help scale its sustainable operations — a key selling point for customers who want their morning coffee to have a positive environmental impact.
Daniel Bondy, Managing Director of BoltRock Holdings, highlighted the brand’s leadership: “We are thrilled to support Piers and his team as they scale this unique concept that authentically connects healthy living with cafe culture.”
Whether you’re a skier seeking a post-slope brunch, a city commuter grabbing a healthy takeaway, or a wellness enthusiast looking for a like-minded community, Arctic Juice & Cafe’s expansion means you’ll soon have more chances to experience its fresh, alpine-meets-urban charm.
Learn more at www.arcticjuicecafe.com