SHERIDAN, WYOMING – August 13, 2024 – Carlsberg, the globally recognized brewer, and Liverpool Football Club (LFC), the iconic English football powerhouse, are collaborating to provide an unparalleled opportunity for football enthusiasts. Coinciding with the commencement of the Premier League season, Carlsberg is unveiling a consumer engagement initiative that will grant 120 fortunate supporters the chance to witness a live Liverpool home match at the hallowed Anfield Stadium.
A Storied Partnership Renewed
The synergy between Carlsberg and LFC is deeply rooted, tracing its origins back to 1992, establishing it as one of the most enduring sponsorships in the annals of Premier League history. The recent execution of a landmark 10-year contract further cements this alliance, encompassing both the men's and women's teams. Throughout their collaborative journey, Carlsberg and LFC have orchestrated impactful marketing campaigns and product activations that resonate with the club's fervent fanbase.
An Unrivaled Experience for Football Aficionados
Anfield Stadium transcends its role as a mere sporting venue; it embodies the essence of football and serves as the epicenter of the Liverpool community. A pilgrimage to Anfield is a cherished aspiration for countless fans, drawn to its electric atmosphere and the spine-tingling chorus of "You'll Never Walk Alone." Carlsberg's latest promotion offers a coveted opportunity to immerse oneself in this legendary experience.
Acquiring tickets to Anfield is notoriously challenging, with matches frequently reaching capacity in record time.However, through Carlsberg's enduring partnership with LFC, 120 privileged supporters will have the chance to witness the spectacle firsthand.
Participation Mechanics
The 12-week promotional campaign will span from August 12th to October 31st, 2024, with 5 pairs of tickets being awarded through a weekly raffle. To partake, consumers are required to purchase Carlsberg Lager or Carlsberg 0.0% products with a minimum value of €10 from participating retail outlets or hospitality establishments. Subsequently,they can submit their receipt on the designated promotional microsite: www.carlsberg-liverpoolfc.de [invalid URL removed].
Participants have the autonomy to select their preferred products to achieve the €10 minimum purchase requirement,whether through individual units, multi-packs, cases, or cans. It is important to note that Carlsberg Elephant and Carlsberg Elephant Extra Strong are excluded from this particular promotion.
Carlsberg: Pursuing Brewing Excellence
Carlsberg's tagline, "Probably the best Beer in the World," encapsulates its relentless pursuit of brewing perfection. The brand is synonymous with heritage, sustainability, innovation, and exceptional flavor. Its dedication to a brighter future is exemplified by its ambitious sustainability objectives, notably the development of the Fibre Bottle, a groundbreaking beer bottle crafted from sustainably sourced wood fibers and PEF (polyethylene furanoate).
With a global footprint spanning over 140 countries, Carlsberg is revered as an international premium beer and holds the esteemed position of the flagship brand within Carlsberg Germany's distinguished portfolio.
About Carlsberg
Carlsberg is a multinational brewing enterprise with a storied legacy dating back to 1847. The company is steadfast in its commitment to producing superior quality beers that are consumed responsibly across the globe. Carlsberg's diverse brand portfolio encompasses an array of offerings, including Carlsberg Lager, Carlsberg Elephant, Carlsberg Elephant Extra Strong, and Carlsberg 0.0%.
For further information, please visit: www.carlsberg.de