SHERIDAN, WYOMING – June 2, 2025 – A bold new fashion statement is about to hit your snack shelf—and your shoulder. Cheez-It® Snap’d®, the crispy cheese chip made with 100% real cheese, is joining forces with reality TV star Phaedra Parks to launch the limited-edition Cheez-It Snap’d Back Bag, just in time for her anticipated return to the spotlight.
Drama Meets Delicious in the Ultimate Snack Accessory
Blending Parks’ signature sass with Cheez-It Snap’d’s unmistakable crunch, this one-of-a-kind roll-top bag takes the everyday snack to stylish new heights. Designed for fans who love a bold look and a bolder bite, the Snap’d Back Bag brings cheeky charm and crispy confidence wherever it goes.
“In my world, a snap back is more than a comeback—it's a lifestyle,” said Parks. “Teaming up with Cheez-It Snap’d to create this over-the-top bag? It's giving drama, it's giving delicious, it's giving diva. Whether you're snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!”
Designed to Stand Out and Snack Boldly
Styled in Cheez-It’s signature red and gold and featuring one of Phaedra Parks’ iconic quotes, the Snap’d Back Bag is far from your average accessory. It’s crafted with a secure snap closure to keep your essentials—and your snacks—tucked in tight, all while letting your personality shine.
This fashion-meets-flavor mashup is:
- Inspired by Parks’ most memorable snap backs and reality TV flair
- Designed as a playful twist on the original Cheez-It Snap’d chip bag
- Meant to elevate your snack game with a bold look and 100% real shade
The Perfect Pairing for Reality TV Fans
“Cheez-It Snap’d brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “Phaedra's signature style and unapologetic wit bring the Snap’d Back Bag to life—it's the ultimate accessory for fans who love to snack and stand out.”
Whether you’re binge-watching your favorite series or strutting down the street, this exclusive bag brings flavor and flair to any scene.
Where to Get Yours Before They're Gone
The Cheez-It Snap’d Back Bag drops May 25 at 9 p.m. ET exclusively at CheezIt.com for $16, including free shipping. But don’t wait—quantities are limited and expected to sell out fast. Fans are encouraged to act quickly and claim theirs before this snack-inspired fashion statement disappears.
And for more cheesy content, crispy comebacks, and stylish updates, follow @CheezIt on Instagram, Facebook, and TikTok.
Conclusion: A Flavor-Packed Accessory for Bold Snackers
With this collaboration, Cheez-It Snap’d and Phaedra Parks prove that snacks can be just as dramatic and dazzling as your favorite reality show. Whether you want to flaunt your flair or add some sparkle to your snack routine, the Snap’d Back Bag is your ticket to a tastier, trendier day.
Learn more and get your limited-edition bag at CheezIt.com.