SHERIDAN, WYOMING – July 14, 2025 – Snack lovers can get ready for a bold new flavor experience as Cheez-It® and Wendy's® team up this July to launch the limited-edition Cheez-It x Wendy's Baconator® Crackers. This unique snack mashup brings the sizzling taste of Wendy's iconic Baconator burger straight to the cracker aisle — no drive-thru required.
Combining Cheez-It’s signature cheesy crunch with the smoky, savory flavor of Applewood smoked bacon, this snack is designed to satisfy serious cravings. As Cara Tragseiler, Senior Brand Director for Cheez-It, shared, "Cheez-It fans are known for their passionate love of our signature cheesy flavor, baked with 100% real cheese – and we're always looking for new ways to surprise them with bold, flavor-packed experiences. With Wendy's, we found the perfect partner to create something completely unexpected – a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can."
A Flavor-Packed Collaboration for Snack Fans
The Cheez-It x Wendy's Baconator Crackers bring together two iconic flavors in one bite-sized snack. Each cracker delivers the classic Cheez-It crunch, enhanced by the unmistakable taste of real cheese and smoky bacon.
Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company, expressed the excitement behind the partnership: "This partnership with Cheez-It brings together two iconic brands for a savory, crunchy snack fans will love. We took our famous Baconator – a burger known for its irresistible, beefy, bacon-loaded flavor – and reimagined it with the unmistakable cheesy crunch of Cheez-It. The result is a one-of-a-kind bite that gives fans a fresh, new way to enjoy their Wendy's favorite anytime, anywhere."
Limited-Time Availability and Exclusive Online Offers
Starting this July, the Cheez-It x Wendy's Baconator Crackers will be available in stores nationwide for a limited time. But fans eager to be the first to try them can get a head start by ordering the exclusive Cheez-It x Wendy's Baconator bundle on CheezIt.com.
The special bundle includes:
- The brand-new Baconator Crackers
- A Wendy's Frosty keychain tag
- Free shipping with code CHEEZBURGER
Bonus App Perks for Baconator Fans
For those looking for even more fun, scanning the QR code on the back of the box unlocks a special offer in the Wendy's app: a $2 discount on a Baconator sandwich purchase. The offer is available for a limited time at participating U.S. Wendy's locations through the app.
Stay Connected for Bold Flavor Updates
Fans can follow Cheez-It on Instagram, Facebook, and TikTok — and Wendy's on TikTok, Facebook, and Instagram — to keep up with all things bold, cheesy, and Baconator-worthy.
Learn more at CheezIt.com and Wendys.com.