SHERIDAN, WYOMING – June 2, 2025 – Breakfast just got bolder, thanks to an unexpected and exciting collaboration between Cinnamon Toast Crunch and eyewear maverick Pit Viper. The two iconic brands have teamed up to release a limited-edition pair of sunglasses that are as crunchy as they are cool — just in time to spice up your summer style.
A Cereal-Inspired Style Statement
These aren’t just any sunglasses — they’re a full-blown fashion experience for cereal lovers and trendsetters alike. Designed with Cinnamon Toast Crunch’s signature colors and iconic Cinnaswirl patterns, the shades feature Pit Viper’s unmistakable bold frame and a special surprise: spoon-shaped earpieces.
The limited-edition drop is packaged in a collector-worthy box that includes:
- A pair of Cinnamon Toast Crunch-themed Pit Vipers
- A custom-designed Cinnamoji character on the packaging
- A full-size box of Cinnamon Toast Crunch cereal
- Interchangeable earpieces: classic and spoon-shaped for fun
A Partnership That Delivers Flavor and Flair
The collaboration captures the spirit of two brands that love to live out loud. As Brandon Tyrrell, Senior Marketing Manager at General Mills, explained, “We asked ourselves, ‘What if your favorite cereal became your favorite accessory?’ and Pit Viper helped us make it happen. This partnership reimagines the absurd, with an unexpected collab that only Cinnamon Toast Crunch and Pit Viper could pull off. Cinnamon Toast Crunch, spoons and shades? Check, check and check.”
Made for the Bold and the Breakfast-Loving
From the ski slopes to breakfast tables, these sunglasses are built to turn heads. With ‘90s nostalgia woven into every detail, the design offers a playful twist on performance eyewear for people who love to stand out.
Kai Seggar, Partnerships Manager at Pit Viper, said it best: “The sunglasses were designed for a new generation of fans who live loud and dress louder. Whether you’re hitting the slopes, the streets, or having breakfast on the go, these shades deliver a look that’s anything but ordinary.”
Limited Edition, Unlimited Fun
The Cinnamon Toast Crunch x Pit Viper sunglasses will be available exclusively on pitviper.com starting Tuesday, June 3 at 9 PM ET. Priced at $119.69, they’re only available while supplies last — so fans are encouraged to act fast.
To stay updated on all things stylish and sweet, follow @cinnamontoastcrunch and @pitviper on social media for more fun surprises and future collaborations.
A Summer Accessory Like No Other
Whether you’re a cereal fanatic, a fashion-forward adventurer, or just someone who likes their accessories with a side of whimsy, this limited-edition drop promises the perfect mix of flavor and flair. Don’t miss your chance to rock a pair of shades that truly bring the breakfast table to life.
Learn more and grab your pair at pitviper.com.