SHERIDAN, WYOMING – May 9, 2025 – Coffee lovers across the U.S. are in for a refreshing treat, as Nestlé and Starbucks unveil groundbreaking innovations in premium instant cold coffee. With consumer demand for iced brews soaring, these household names are now making it easier than ever to enjoy café-style coffee from the comfort of home—cold, creamy, and completely customizable.
Revolutionizing Cold Coffee at Home
Nestlé’s latest innovation in freeze-drying technology marks a leap forward for instant coffee fans. Unlike traditional soluble coffee, which struggles to dissolve in cold liquids, this new method produces a smooth, rich brew that blends effortlessly—even over ice.
This cutting-edge technique debuted with the Nescafé Iced Blend in Japan and is now making waves globally. “We are responding to the rising demand for cold coffee by continuously delivering innovative solutions for our major brands and across geographies,” says Damien Tissot, Head of R&D for Coffee at Nestlé. “By offering both mainstream and premium options, we can enhance the cold coffee experience and give consumers more choices to suit their individual tastes and needs.”
Introducing the Starbucks Crema Collection
Taking things to the next level, Nestlé and Starbucks have teamed up to launch the Starbucks Crema Collection Premium Instant Coffee. This first-of-its-kind product transforms premium Arabica beans into instant coffee that works beautifully with both hot and cold liquids.
And the best part? It delivers the signature espresso-style crema—that velvety golden foam you expect from a high-end café—in just seconds. “The latest instant coffee innovation captures this essence by delivering this rich layer of foam over the 100% Arabica coffee in just a few seconds, providing consumers with a café-quality coffee experience, whether they have it as a cold or hot beverage,” says Tissot.
Delicious Flavors, Total Flexibility
Available now nationwide in the U.S., the Starbucks Crema Collection comes in three decadent flavors designed to elevate any moment:
- Salted Caramel – A sweet-meets-savory twist on your daily brew
- Madagascar Vanilla – Smooth, aromatic, and delicately sweet
- Molten Chocolate – A rich indulgence with a cocoa kick
Enjoy them your way—hot, cold, over ice, black, or with your favorite milk or creamer. These instant coffees are all about personalization and convenience without compromising flavor.
Nescafé Espresso Concentrate: Café Vibes, Anytime
For those who love a barista-style experience, Nestlé is also rolling out its Nescafé Espresso Concentrate range. This premium liquid concentrate is designed for quick, customizable iced coffees that taste just like your favorite out-of-home brew.
Now available in select countries across Oceania, Asia, North America, and the UK, this range is perfect for busy mornings, afternoon pick-me-ups, or anytime you crave a cold caffeine boost without the coffee shop wait.
Innovation from Bean to Brew
Behind these exciting releases is Nestlé’s world-class R&D team based in Orbe, Switzerland. Their expertise spans every stage of the coffee journey—from plant science to aroma development—ensuring that every sip meets the highest standards of quality and taste.
Thanks to the Global Coffee Alliance between Nestlé and Starbucks, consumers benefit from the perfect blend of beloved branding and leading-edge technology.
Ready to Taste the Innovation?
Whether you're a devoted iced coffee drinker or looking to elevate your morning ritual, Nestlé and Starbucks have just made premium cold coffee more accessible—and more enjoyable—than ever.
Learn more at https://www.nestle.com.