SHERIDAN, WYOMING – July 10, 2024 – Corona, a leading brand in the imported beer category, is expanding its portfolio with the launch of Corona Sunbrew Citrus Cerveza. This innovative brew combines the beloved taste of Corona Extra with a bright citrus twist, thanks to the addition of real orange and lime peels and juices.
“Corona Sunbrew Citrus Cerveza is a taste of sunshine, perfectly crafted for those seeking a flavorful and refreshing beer for their summer activities," said Saúl Trejo, Director of Brand Marketing at Corona. “This new offering caters to the adventurous palate of our Gen Z consumers, who are known for their love of experimenting with flavors. Sunbrew embodies our brand heritage while embracing a unique and innovative approach to taste.”
A Flavor Profile Inspired by Sunshine
Corona Sunbrew Citrus Cerveza builds upon the brand's signature smooth and crisp flavor by incorporating the natural sweetness and zest of real citrus fruits. The brewing process utilizes both orange and lime peels, followed by a careful blending with real fruit juices, resulting in a light and well-balanced cerveza that captures the essence of a sunny day.
Targeted Launch and Experiential Marketing
The brand is initially focusing on a regional launch in select markets across Delaware and the Northeast, including major cities like Boston, Philadelphia, and New York City. To engage consumers and drive awareness, Corona is executing a comprehensive marketing campaign that includes social media activations with influential content creators,as well as immersive tasting events throughout the summer.
Availability and Pricing
Corona Sunbrew Citrus Cerveza is now available in six-packs of 12-ounce bottles, aligning with the price point of Corona Extra. This strategic pricing aims to make the new flavor accessible to a wide range of consumers seeking a refreshing alternative for their summer celebrations.
About Corona
Corona is a globally recognized brand within the Constellation Brands portfolio, known for its portfolio of refreshing beers that evoke the spirit of the beach and relaxation. The brand continues to innovate while maintaining its commitment to quality and authenticity.