SHERIDAN, WYOMING – July 10, 2024 – FRESCA Mixed, the premium ready-to-drink (RTD) cocktail brand, is redefining at-home mixology with the launch of the FRESCA Mixed Club, an exclusive virtual community designed to offer members unique experiences and premium benefits. In celebration of the club's debut, FRESCA Mixed is hosting a "Fancy Ice" Sweepstakes, inviting consumers to elevate their cocktail rituals with the chance to win a limited-edition kit featuring edible gold leaf-infused ice cubes, cocktail glasses, and a 12-pack of FRESCA Mixed.
The Fancy Ice Sweepstakes, which ran from July 1st to July 5th, exemplified the brand's commitment to providing sophisticated yet accessible experiences for its discerning consumers. The grand prize winner will not only receive the luxurious ice kit but will also be gifted a piece of fine jewelry, adding an extra touch of "ice" to their summer enjoyment.
Emmy-winning host and renowned tastemaker Andy Cohen, a long-time FRESCA Mixed enthusiast, has partnered with the brand to launch the club and celebrate the sweepstakes. Cohen's affinity for the finer things in life, coupled with his playful personality, aligns perfectly with FRESCA Mixed's brand ethos, which combines the classic citrus taste of FRESCA® with real spirits for a refined yet fun-loving experience.
“I’m obsessed with ice of all kinds, and I’m not alone – craft cocktail ice is everywhere these days,” said Cohen. “I’m so glad fellow fans had the chance to enter for a chance to spice up their happy hour with Fancy Ice because everyone deserves to feel a little luxurious with a drink in hand.”
The FRESCA Mixed Club caters to the growing trend of membership-based communities seeking unique experiences and a sense of belonging. "Summer is synonymous with exclusive clubs, so we wanted to create an accessible yet elevated space for our RTD fans to connect and indulge in the finer things in life," said Elana Blank, Senior Director of FRESCA Mixed.
Throughout the year, FRESCA Mixed Club members can anticipate exclusive events, curated prizes, and luxurious perks. The brand recently hosted a members-only launch party with Andy Cohen in Montauk, New York, setting the tone for future upscale gatherings.
Consumers are encouraged to visit FrescaMixed.com and follow @FrescaMixed on Instagram to learn more about the FRESCA Mixed Club, stay informed about upcoming events, and discover exclusive offers.
About FRESCA™ Mixed FRESCA™ Mixed is a line of premium, pre-mixed cocktails made with real vodka or tequila and the signature citrus taste of FRESCA®. Constellation Brands produces, distributes, and markets FRESCA® Mixed under authorization from Red Tree Beverages.