SHERIDAN, WYOMING – Feb. 19, 2025 – Aachen, February 18, 2025 – Zentis is expanding its popular breakfast jam range with the launch of its new Breakfast Zero Sugar fruit spreads in April 2025. This new product line contains no added sugar and will be available in three delicious flavors.
Market Trends and Consumer Preferences
Sugar-reduced products continue their success story and are now among the strongest growth drivers in the food market.1 Approximately two-thirds of German consumers are now consciously paying attention to the sugar content in food2, increasingly choosing products with no added sugar.
Zentis Responds to Consumer Demand
"With the introduction of Breakfast Zero Sugar, we are providing a contemporary answer to the wishes of health-conscious consumers who want to enjoy the full taste without added sugar," explains Sebastian Hanisch, Business Unit Manager Brand at Zentis. "Breakfast Zero Sugar perfectly complements our range and brings even more variety and enjoyment to the world of sugar-reduced products – in proven Zentis quality."
Breakfast Zero Sugar – Fruity, Light, Enjoyable
The new Zentis fruit spread contains no added sugar while retaining its familiar fruity taste. Breakfast Zero Sugar will be available in three popular flavors: strawberry, apricot, and cherry, starting in spring 2025.
Design and Differentiation
Visually, Breakfast Zero Sugar follows the design of the classic Zentis Breakfast Jam, creating a clear recognition factor. At the same time, the Breakfast Zero Sugar varieties, with their light blue screw cap, clearly stand out from the standard range, creating a visual differentiation for quick orientation on the shelf.
Completing the Sugar-Reduced Range
Breakfast Zero Sugar completes Zentis's sugar-reduced range, which also includes the successful 50% Less Sugar and Triple Zero product lines.
Availability and Pricing
The new Zentis Breakfast Zero Sugar in strawberry, apricot, and cherry flavors will be available in 210g jars for a recommended retail price of €1.99 in German food retail stores from April 2025.
About Zentis
For 130 years, Zentis has stood for unparalleled expertise in refining fruits and other natural raw materials. Founded in Aachen in 1893, the company is still family-owned. Its outstanding innovative strength has made Zentis1 one of the leading fruit processing companies in Europe and an indispensable partner and trendsetter for the processing industry and trade. Zentis stands for first-class products, an uncompromising quality policy and the passion to always make the best out of fruit. The fruit expert's areas of expertise are: fruit preparations for the dairy industry (speciality: stable chocolate chips and cereals for yoghurts), fruit preparations2 for non-dairy products (e.g. for the bakery and confectionery industry), sweet spreads (quality jams and spreads, jellies and sweet creams for trade and bulk consumers) and confectionery (marzipan, chocolate and cereal specialities for trade and industry).3 Trade and consumers appreciate the brands 50% Less Sugar, NaturRein, Original Aachener Pflümli, Zentis Peanut Butter CREAMY/CRUNCHY as well as Nusspli, Belmandel, the popular bars in the Belmanda range and the seasonal marzipan articles. The special quality of Zentis products was once again awarded the Gold Seal of the German Agricultural Society (DLG) in 2020 and the Federal Honorary Prize of the Federal Ministry of Food and Agriculture in 2018. Zentis jams and confectionery are produced exclusively in Germany at the company's headquarters in Aachen. At the foreign locations, on the other hand, only fruit preparations are manufactured for the processing industry.
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