SHERIDAN, WYOMING – July 12, 2025 – Nestlé is transforming everyday home cooking with its new Maggi air fryer range, now launching across 11 European countries. As air fryers become a staple in nearly a third of households across continental Europe, Maggi is stepping up to offer convenient, flavor-packed solutions that turn simple ingredients into delicious meals.
Elevating Air Fryer Cooking with Variety and Taste
With the surge in popularity of air fryers, many home cooks are seeking new ways to make meals more exciting. Nestlé’s new ambient Maggi air fryer range is designed to meet this demand with a delicious lineup of options. The range varies by country and includes crispy coatings and wraps that bring global flavors right into the kitchen.
Highlights of the Maggi air fryer range include:
- Crispy Chicken coatings in Cheesy, Paprika & Garlic, and Tex Mex flavors
- Wrap kits for creating Fajitas, Street Tacos, and Kebabs
These options help consumers reinvent everyday chicken and vegetable dishes with new textures and seasonings—all optimized for the air fryer.
A Brand That Understands Today’s Busy Lifestyles
Nestlé’s Maggi brand, rooted in European culinary tradition, continues to evolve with modern needs. The launch is part of a broader global strategy to support consumers who want flavorful, quick-to-prepare meals that suit their fast-paced lives.
“Maggi is a brand born in Europe, and the recent innovations are in line with its history of reinventing itself to serve consumer needs,” said Marcin Poplawski, Head of Food Marketing Europe at Nestlé. “The brand is present in more than 60% of European households with over 1.5 billion eating occasions annually. We understand our consumers have increasingly busy lives and are seeking products that save time, enhance their cooking skills, and inspire meal preparation using modern devices. Nestlé is well placed to address these emerging consumer trends and delighted to be amongst the first to multiple markets with ambient air fryer culinary solutions.”
Now Available Across Continental Europe
Consumers in Germany, Spain, Portugal, Netherlands, Poland, Hungary, Italy, Greece, Finland, Norway, and Denmark can now find the new Maggi air fryer range in stores. With each product tailored to regional preferences, Nestlé is bringing convenient innovation to everyday mealtime in a way that resonates with local tastes.
This launch also reflects Nestlé’s broader push into the modern cooking category, which includes recent expansions into markets like the U.S., UK, Mexico, Australia, and China. The Maggi air fryer line plays a key role in this strategic growth, supporting the company’s ambition to lead in contemporary kitchen solutions.
Wholesome Recipes at Your Fingertips
To make mealtime even easier, Nestlé is also offering accompanying recipe platforms under the Maggi brand. These digital tools provide inspiration and easy-to-follow ideas for home cooks looking to make the most of their air fryers.
Whether you're craving crispy chicken, global street food, or just a hassle-free dinner after a long day, Maggi’s air fryer range is here to help make it delicious—and simple.
Learn more at https://www.maggi.com