SHERIDAN, WYOMING – Feb. 6, 2025 – The recent wildfires in Southern California have deeply impacted communities, homes, and the lives of countless individuals and their pets. Mars, Incorporated, a family-owned business, has taken swift action to provide support and resources to those affected by this devastating event.
A Commitment to Community and Well-being
“The communities devastated by the recent wildfires in southern California are home to millions of people and pets, and our thoughts are with everyone impacted,” stated a representative from Mars, Incorporated. “We are grateful for the firefighters putting their lives on the line to help contain the blaze alongside all the first responders serving those who are affected.” The company emphasizes that their Associates and their families are a top priority during this crisis. “As a family-owned business, our Associates and their families are our top priority. We are staying close to Associates who have been impacted to ensure they are supported and have access to essential resources.”
Immediate Action and Multi-faceted Support
Mars, Incorporated recognizes the heightened urgency of disaster relief and has implemented a comprehensive response plan to address the immediate needs of both people and animals. The company has focused its efforts on several key areas:
Monetary Donations: Mars has contributed financially to reputable non-profit organizations actively involved in wildfire relief. These include The American Red Cross, World Central Kitchen, Feeding America, and Greater Good Charities. These donations will help these organizations provide essential services and resources to affected communities.
In-Kind Product Donations: Recognizing the need for food and supplies, Mars has distributed a substantial amount of human and pet food products. These donations come from a variety of their well-known brands, including Ben’s Original™, KIND Snacks, Nature’s Bakery, M&M’S®, SNICKERS®, PEDIGREE®, Royal Canin, and BUCKEYE™ Nutrition, among others. These products are being distributed through partnerships with non-profit organizations that have on-the-ground presence and distribution networks.
Veterinary Care and Pet Boarding: The impact on animals is also a significant concern during wildfires. Mars, Incorporated, through its network of veterinary care providers, including Banfield, VCA, and BluePearl, is providing crucial veterinary care and pet boarding services. “Providing veterinary care and pet boarding, with Associates from Banfield, VCA and BluePearl – including veterinary technicians and veterinarians – answering the call to help volunteer alongside shelter veterinary teams to provide animal handling and caretaking.” This includes deploying veterinary professionals to volunteer alongside shelter veterinary teams, providing animal handling, and caretaking.
PEDIGREE Foundation and Other Charitable Support: Further demonstrating its commitment to animal welfare, the PEDIGREE Foundation has issued grants to non-profit partners, shelters, and rescues. These grants are specifically designated to support transport needs and foster care for displaced animals. Additionally, Banfield Foundation, VCA Charities, and BluePearl Cares—all 501(c)(3) public charities—have also provided grants to assist with the care of displaced pets and shelter animals, and to bolster shelter support.
Ongoing Assessment and Future Support
Mars, Incorporated is committed to long-term recovery and is actively assessing the evolving needs of the affected communities. “We will continue to assess ongoing support needs,” confirmed the company representative. This ensures that their efforts remain relevant and effective as the situation develops.
A Continued Commitment
Mars, Incorporated’s response to the California wildfires exemplifies its dedication to making a positive impact on both people and pets. Through a combination of financial aid, product donations, veterinary support, and ongoing assessment, the company is providing vital assistance during this critical time. Their commitment to community well-being and their proactive approach to disaster relief underscore their role as a responsible corporate citizen.