SHERIDAN, WYOMING – June 2, 2025 – The iconic “Breakfast of Champions” just got a rebellious new twist. Wheaties is teaming up with Marvel Studios to launch a collector’s dream: a limited-edition cereal box inspired by the upcoming film Thunderbolts — in U.S. theaters May 2, 2025.
This isn’t your typical morning cereal. Designed for fans who love both superheroes and memorabilia, the exclusive Wheaties box honors Marvel’s most unconventional team of antiheroes with a bold design and a powerful message — greatness comes in many forms.
A Champion Redefined for a New Generation
Wheaties has long celebrated athletic legends and cultural icons, but this new collaboration marks a thrilling evolution. The Thunderbolts cereal box is the latest example of how the brand continues to embrace all types of champions — even those with a darker edge.
“For more than a century, Wheaties has celebrated greatness across sports, culture and entertainment. Teaming up with Marvel Studios for ‘Thunderbolts*’ allows us to embrace a new kind of champion — one that defies expectations,” said KC Glaser, senior brand experience manager at General Mills.
The film features a cast of unlikely heroes — including Yelena Belova, Bucky Barnes, Red Guardian, and more — who must work together despite their turbulent pasts. That same rebellious spirit now graces the front of this collector’s edition box.
A Must-Have for Marvel Fans and Collectors
This crossover made its first appearance in the film’s Big Game trailer, with oversized cereal-box displays popping up in theaters nationwide. Now, fans can bring the excitement home with a real, display-ready version of the Thunderbolts*-inspired box.
Here’s what makes the release special:
- A redesigned Wheaties box featuring the Thunderbolts branding
- Available with or without a premium acrylic display case
- Sold without cereal inside — designed as a collectible item
Whether displayed on a shelf or added to a growing Marvel collection, this box is more than packaging — it’s a statement piece.
Where and When to Get It
The limited-edition Wheaties Thunderbolts box goes on sale exclusively online at Wheaties.com starting Wednesday, April 30 at 11 a.m. EST. Supplies are limited, and collectors are encouraged to act fast.
And don’t forget — Marvel Studios’ Thunderbolts storms into theaters May 2, 2025, bringing action, emotion, and a new kind of heroism to the big screen.
Get Ready for More Surprises
From the cereal aisle to the silver screen, this release shows just how far the worlds of food and pop culture have merged. Fans can stay updated on new drops and announcements by following @Wheaties on social media.
Learn more at Wheaties.com