SHERIDAN, WYOMING – July 22, 2025 – Nestlé is giving young athletes and adventure-seekers a delicious new way to fuel their active lives with the launch of Milo Pro, a high-protein version of the beloved Milo drink that’s designed to support the energy needs of teenagers and young adults on the go.
With three times more protein than traditional Milo, the new Milo Pro is crafted for those who want to combine great taste with real nutritional benefits. Recently introduced in Indonesia, this protein-packed drink is set to roll out across Southeast Asia in 2026, bringing a powerful boost to the region’s young, active consumers.
Designed for Growth, Energy, and Everyday Performance
Protein plays a critical role in supporting rapid growth, development, and recovery in young people. It’s essential for building and repairing body tissues, and for producing enzymes, antibodies, and hormones that help the body function at its best.
“Milo Pro is crafted to deliver the perfect balance of flavor and texture while ensuring high nutritional value,” said Serena Aboutboul, Senior Vice-President and Head of the Nutrition Business at Nestlé.
Whether it’s a quick drink before practice or a nutritious addition to a busy day, Milo Pro offers convenient options that fit active lifestyles. The product is available as a ready-to-drink beverage or an easy-to-mix powder, making it simple for young consumers to enjoy wherever they are.
Meeting the Growing Demand for Protein
High-protein foods and beverages are seeing a surge in popularity around the world, especially among younger generations who are aware of their health and fitness needs. Nestlé’s research shows that 57% of teenagers in Southeast Asia are actively seeking more protein-rich foods in their diets.
“At the same time, however, research shows that adolescents in Indonesia – as well as in many other parts of Asia – are not meeting their daily protein needs,” said Aboutboul. “To make it easier for young people to get the right amount of protein each day along with other important nutrients, we have launched Milo Pro in a convenient, ready-to-drink format, or an easy-to-mix powder.”
Spreading the Message Through Sports and Lifestyle
Milo has always been more than just a beverage — it’s a brand that champions active living through grassroots sports programs and community initiatives. Staying true to this spirit, Nestlé is now teaming up with sports personalities and lifestyle influencers across Asia to raise awareness about the benefits of protein in a way that’s both educational and fun.
By blending Milo’s trusted reputation with engaging campaigns, Nestlé hopes to inspire a new generation of young people to embrace healthier choices that support their energy and ambitions.
Where and When to Find Milo Pro
- Now available in Indonesia
- Southeast Asia launch planned for 2026
- Available in ready-to-drink and powder formats
With its signature Milo taste and a powerful protein boost, Milo Pro is set to become a go-to favorite for teens and young adults looking to make the most of their active lifestyles.
Learn more at www.milo.com.