SHERIDAN, WYOMING – May 23, 2025 – When it comes to motherhood, the journey is as complex as it is beautiful. From the first thoughts of starting a family to the early days of welcoming a new baby, mothers often put their own health last. Nestlé is on a mission to change that—with a revitalized focus on maternal nutrition through its Materna brand, designed to support women through every phase of motherhood.
Nurturing Mothers to Nurture Families
Maternal health doesn’t just affect women—it influences the entire family. According to Serena Aboutboul, Head of Nestlé’s Nutrition business, supporting women through motherhood is more than a responsibility; it’s a core part of Nestlé’s identity.
“Supporting women through every stage of motherhood is crucial not only for their own health and well-being but also for that of future generations,” Aboutboul said. “A healthy and supported mother plays a vital role in promoting the overall well-being of the family, including their newborn. That’s why we’re committed to improving maternal health.”
Nestlé’s commitment dates back to its origins, when founder Henri Nestlé developed Farine Lactée to nourish infants unable to breastfeed. Today, that legacy continues with an enhanced focus on empowering women through nutritional science.
Science-Backed Solutions with Global Reach
The revitalized Materna line begins its renewed journey in Brazil, where maternal care remains a significant health challenge. With science-backed products tailored to each phase—from pre-conception to postpartum—Nestlé’s approach is comprehensive and evidence-based.
“I’m privileged to lead a team that has achieved a big step forward in maternal health: the expansion and revitalization of Nestlé’s Materna brand. And this is not just about new products; it’s about a renewed commitment to supporting women through motherhood,” Aboutboul shared.
These solutions aim to provide optimal support for:
- Women preparing for pregnancy
- Mothers navigating the physical demands of pregnancy
- Postnatal recovery and breastfeeding wellness
The goal: help every woman and baby reach their full health potential through the power of nutrition.
The ‘Real Cravings’ Campaign: Connecting on a Deeper Level
Recognizing that women crave more than just vitamins, Nestlé has also launched the ‘Real Cravings’ campaign—an emotional and social support initiative addressing the less-talked-about aspects of motherhood.
“Materna isn’t just a product line; it’s a partner for women during this important time in their lives,” Aboutboul explained. “We recognize that motherhood is filled with 'real cravings' for community, support and some real understanding.”
The campaign acknowledges:
- The desire for workplace support after childbirth
- The need for community and shared experience
- The freedom for mothers to define their own parenting journey
A Call for Collaboration and Continued Progress
Maternal and women's health has historically been under-prioritized. Nestlé is calling for a collective effort across industries and healthcare to elevate maternal well-being globally.
“Collaboration is important. We need to bring together diverse perspectives and contributions from industry, the healthcare community and other stakeholders,” Aboutboul emphasized. “This way, we’ll achieve a more comprehensive understanding of the challenges and most importantly, potential solutions.”
A Brighter Future Through Empowered Motherhood
For Nestlé, maternal health isn’t a trend—it’s a foundational principle. As Aboutboul beautifully put it, “Ultimately, it’s about empowering women to thrive, and, in turn, nurturing healthier families and a brighter future for all. After all, it’s in our DNA.”
Learn more about Nestlé’s Materna brand and the Real Cravings campaign at Nestlé.