SHERIDAN, WYOMING – Feb. 6, 2025 – As New Orleans prepares for Super Bowl LIX, PEPSI® is celebrating the city's renowned culinary scene. Pepsi is offering fans immersive experiences throughout the weekend, demonstrating how Pepsi complements the flavors of New Orleans' most beloved dishes. In New Orleans, Food Deserves Pepsi™.
Pepsi NOLA Eats Fest: A Culinary Celebration
Pepsi has partnered with food enthusiast Action Bronson to showcase New Orleans' best-kept culinary secrets, recommended by local experts like restaurateur Larry Morrow, Willie Mae's Scotch House, and We Dat's. The Pepsi NOLA Eats Fest and the Pepsi Super Bowl Boil seafood competition will feature over 20 dishes from ten New Orleans restaurants, paired with classic Pepsi products and exclusive crafted beverages, all conveniently located on the riverfront.
"The Pepsi NOLA Eats Fest is about celebrating the classic New Orleans flavors that have made the city's cuisine renowned worldwide. From Cajun seasoning to seafood boils, we’re here to spotlight the delicious dishes the city’s local restaurants have to offer on game day and beyond, and how enjoying them with a Pepsi unlocks even more flavor,” said Scott Finlow, Chief Marketing Officer, PepsiCo Away From Home.
"As we gear up for Super Bowl LIX Weekend, we’re excited to welcome football, food and Pepsi lovers to one of the most vibrant culinary cities in the South,” said Heather Hoytink, President of PBNA South Division. “In support of local restauranteurs and restaurant workers, we created the Pepsi Super Bowl Boil as a unique destination to celebrate the incredible offerings of the New Orleans food scene and the community it creates. We’re looking forward to helping settle the debate on the best boil in the Big Easy!”
The Pepsi NOLA Eats Fest will take place on Friday, February 7, and Saturday, February 8, from 12:00 PM to 5:00 PM CT at Woldenberg Riverfront Park, offering fans a variety of experiences:
The Ultimate Seafood Showdown: Pepsi Super Bowl Boil
THE ULTIMATE SEAFOOD SHOWDOWN AT THE PEPSI SUPER BOWL BOIL (Friday, February 7, 12-2 PM CT)
The Pepsi Super Bowl Boil is a tailgate-style seafood competition where two of New Orleans' favorite seafood boil restaurants will vie for the title of Pepsi Super Bowl Boil Champion. This event celebrates New Orleans’ culinary traditions and culture, uniting people through delicious food – that deserves Pepsi.
Starting January 13, fans can visit www.pepsineworleans.com/superbowlboil to vote for their favorite seafood boil spots from a selection of local restaurants, including Mr. Shrimp’s Kitchen, Peewee’s Crabcakes, Pra_LEES, Dee’s Xquisite Seafood, Melba’s Po Boys, Williams Seafood & Po Boy, Crawlins Seafood, and Dry Dock Café. The two finalists will compete live at the event, presenting their culinary creations to a judging panel, including NFL Legend, Super Bowl LVI Champion, and 2021 Walter Payton Man of the Year, Andrew Whitworth. A limited number of free tickets to the event will be available via the event website starting January 27. Attendees can also vote for the Super Bowl Boil Champion while enjoying the city’s best seafood paired with Pepsi, local entertainment, and tailgate games.
The winning restaurant will receive bragging rights, $10,000 cash, and a “free lunch” day for their customers, courtesy of Pepsi. See official rules here.
A Taste of NOLA: Pepsi NOLA Eats Fest
THE BEST BITES OF NOLA AT THE PEPSI NOLA EATS FEST (Friday & Saturday, February 7-8, 12-5 PM CT)
Join Action Bronson at the Pepsi NOLA Eats Fest as he explores some of New Orleans' most delectable dishes and Pepsi-inspired crafted cocktails. Ten local restaurants, including Boswell’s Jamaican Grill, Joe’s Italian Bistro, Los Jefes, Morrow Hospitality, We Dat’s, Willie Mae’s Scotch House, Jay’s BBQ, and more, will serve their most popular dishes, all in one location, and best enjoyed with an ice-cold Pepsi. Live performances from local talent like Mannie Fresh, along with brass bands, DJs, and more, will enhance the Super Bowl LIX weekend festivities.
“New Orleans’ food scene continues to inspire chefs across the country, myself included. Coming back to the city to celebrate food and Pepsi during Super Bowl LIX weekend was a no brainer, and I’m pumped to help fans discover a taste of what the Big Easy has to offer,” said rapper and entertainer, Action Bronson.
For more details and to RSVP for free, visit PepsiLocalEats.com.
Crescent City-Inspired Beverages: DRIPS by Pepsi™
CRESCENT CITY-INSPIRED HAND-CRAFTED BEVERAGES FROM DRIPS BY PEPSI™ (Friday & Saturday, February 7-8, 12-5 PM CT)
The DRIPS by Pepsi™ New Orleans pop-up will offer unique ways to enjoy PepsiCo products, featuring the brand’s crafted beverage offerings. Attendees can sample nine handmade beverages, including three new, NOLA-exclusive recipes inspired by the city’s culinary and cultural heritage: Pepsi Praline for Ya, DEW Dirty Gator, and STARRY Berry Beads. Guests can choose regular or zero-sugar PepsiCo products for their custom drinks.
About PepsiCo
PepsiCo products are enjoyed over one billion times a day in more than 200 countries and territories worldwide. In 2023, PepsiCo generated over $91 billion in net revenue, driven by a diverse beverage and convenient foods portfolio, including Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's portfolio features numerous iconic brands, many generating over $1 billion each in estimated annual retail sales.
PepsiCo's vision is to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is the company’s strategic end-to-end transformation, prioritizing sustainability and human capital to create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people.
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