SHERIDAN, WYOMING – August 9, 2025 – Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, has entered the UK market with a strategic focus on on-trade accounts and wholesale distribution. Partnering with Hospitality Inc, the brand aims to secure bar, pub, and restaurant placements ahead of an anticipated retail rollout this autumn—aligning with long-term growth trends in the agave spirits sector.
Premium Organic Tequila Meets Expanding UK Agave Market
The UK tequila market has shifted in recent years from a shot-based party drink toward premium sipping and craft cocktail consumption. Pantalones is positioned to capitalise on this shift with its USDA-certified organic range, produced in a family-owned distillery in Amatitán, Jalisco. The portfolio includes:
- Blanco – honey and citrus notes
- Reposado (9 months aged) – sweet fruit with oak balance
- Añejo (15 months aged) – butterscotch and maple richness
Multiple industry awards—including consecutive Double Gold Medals at the San Francisco World Spirits Competition—have strengthened its premium credentials in a competitive landscape.
Targeting On-Trade Penetration Before Retail Expansion
Andrew T. Chrisomalis, Co-Founder and Chairman, emphasised the brand’s staged market entry: “We’re thrilled to bring Pantalones to bars, pubs, and restaurants across the UK—starting with great spots like Cosy Club. As one of the few organic tequilas on the market, we see real opportunity in the on-trade. And with retail expansion coming this fall, we’re just getting started. The agave spirits category has been growing globally for over a decade, and we’re excited for Pantalones to help drive that momentum in the UK.”
Riding the Wave of Global Agave Spirit Growth
According to market research, global tequila consumption has been rising steadily, driven by premiumisation, mixology culture, and shifting consumer preferences toward natural ingredients. Organic-certified spirits are still a niche, but they command higher margins and loyalty from health-conscious drinkers. Pantalones’ entry offers UK venues a differentiator in both taste profile and sustainability positioning.
Competitive Landscape and Differentiation Factors
While the UK already hosts leading tequila brands from multinational and craft producers, Pantalones differentiates itself through:
- Organic certification – rare in the category
- Celebrity-led brand equity – boosting marketing reach
- Award-winning profile – validated quality for on-trade buyers
- Multi-segment versatility – suitable for sipping, cocktails, or premium shots
This combination supports placement in high-end bars, hospitality groups, and premium retailers.
Strategic Outlook for Distributors and Hospitality Buyers
For UK distributors and hospitality operators, stocking an organic tequila with global recognition can serve both as a marketing hook and a margin driver. The timing—ahead of the holiday season—positions Pantalones to benefit from high-volume cocktail demand. In parallel, the retail launch could extend brand visibility beyond the on-trade, reinforcing repeat purchases.
Learn More and Trade Contact
For more information, visit PantalonesTequila.com or contact Myles Doran at Hospitality Inc via myles@hospitality-inc.co.uk.