SHERIDAN, WYOMING – June 2, 2025 – Snack lovers and Marvel fans alike have something sweet to celebrate as Pop-Tarts® announces the highly anticipated return of its iconic Frosted Blue Raspberry flavor. Back by popular demand after a six-year hiatus, this fruity favorite is part of a thrilling new collaboration with Marvel Studios’ The Fantastic Four: First Steps, hitting theaters on July 25.
A Superhero Snack Comeback Just in Time for Summer
Pop-Tarts® Frosted Blue Raspberry is making a cosmic comeback—this time with a super-powered twist. The tangy-sweet toaster pastries, filled with a gooey blue raspberry center, feature eight unique frosting designs inspired by Marvel’s iconic Fantastic Four characters and their abilities.
And here’s the best part for fans: this limited-edition flavor is available exclusively at Walmart starting this month while supplies last.
More Flavors, More Fun with a FanTASTEic Lineup
In addition to the Blue Raspberry comeback, Pop-Tarts® is also giving its classic flavors a Marvel makeover. Specially marked boxes of Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted S’mores will feature themed packaging and printed pastries available at grocery stores nationwide.
This expanded lineup brings even more excitement for fans eager to celebrate their love for superheroes and sweet snacks in one bite.
A Tribute to Two Timeless Icons from the 1960s
Pop-Tarts® and Marvel Studios both launched in the 1960s—and now, their joint celebration honors those roots.
As Leslie Serro, vice president of marketing for Pop-Tarts, puts it:
"The Pop-Tarts and Marvel Studios' 'The Fantastic Four: First Steps' collaboration is a celebration of our shared 1960s origins. There's no better way to welcome everyone's favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry – Pop-Tarts Frosted Blue Raspberry – back on shelves for the first time since 2019, and just in time for this summer's must-see movie."
Get Rewarded While You Snack
Pop-Tarts fans have even more to look forward to with a special movie tie-in offer. By purchasing $10 worth of participating Pop-Tarts® products—including Blue Raspberry, Strawberry, Brown Sugar Cinnamon, and S’mores—consumers can claim a $5 Fandango Movie Reward* to see The Fantastic Four: First Steps on the big screen.
Here’s how to qualify:
- Spend $10 or more on participating Pop-Tarts® in a single transaction between June 1 and August 31, 2025.
- Redeem your reward online to receive a $5 Fandango code (limit two per household).
How to Grab Yours
- Pop-Tarts Frosted Blue Raspberry – Exclusive at Walmart
- Frosted Strawberry, Brown Sugar Cinnamon, and S’mores (Marvel Editions) – At grocery retailers nationwide
- Price – $3.89 per 8-count box
Follow the Snack-Sized Adventure
To stay updated on all the tasty happenings, follow @PopTartsUS across your favorite social platforms.
Learn more about the Fandango Movie Reward offer at:
www.activaterewards.com/PopTarts/details
Get ready to toast up your summer with Pop-Tarts and Marvel’s Fantastic Four—where sweet nostalgia meets superhero action.