SHERIDAN, WYOMING – April 16, 2025 - Two iconic American brands join forces to bring the bold flavors of cookout season straight to your snack stash
As temperatures rise and backyards fill with the sounds of laughter and sizzling grills, two household favorites—Pringles® and Miller Lite—have teamed up to deliver the snack of the summer. This exciting collaboration brings together two cookout essentials in an entirely new, flavorful format with limited-edition Pringles® x Miller Lite crisps.
A match made in backyard heaven
Summer is all about refreshing drinks and delicious bites, and this unique collaboration captures that experience in every crispy, crave-worthy chip. Blending the unmistakable taste of grilled barbeque classics with the iconic flavor of Miller Lite beer, Pringles has created two bold new offerings: Beer Can Chicken and Grilled Beer Brat.
“No need for a grill—limited-edition Pringles x Miller Lite crisps perfectly combine your favorite beer-infused barbeque staples, bringing all the best flavors of a cookout into a single can of snackable crisps,” announced the brand.
From the first bite, fans will enjoy a wave of flavor that combines the comforts of a homemade cookout with the convenience of a ready-to-eat snack. Whether you're lounging poolside or hosting a backyard bash, these crisps are designed to satisfy.
Bold, unexpected flavor innovation
“At Pringles, we're dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans' cravings to the market, no matter the occasion,” said Mauricio Jenkins, US Head of Marketing for Pringles. “That's why we came together with the brewing geniuses at Miller Lite to bring our two iconic brands together. These crisps marry the best flavors of summer into one delicious bite that we can't wait for fans to experience. We hope the new flavors kick off grilling season on a deliciously crispy note.”
The two new flavors were crafted with care and culinary creativity:
- Pringles® x Miller Lite Beer Can Chicken – A savory blend of roasted chicken enhanced with notes of garlic and onion, perfectly paired with the authentic hoppy aroma of Miller Lite.
- Pringles® x Miller Lite Grilled Beer Brat – Smokey, spiced bratwurst flavor meets caramelized onion and brown spice, all elevated with Miller Lite’s signature light beer essence.
Snacking meets sipping—no grill required
This one-of-a-kind flavor fusion was inspired by a trend many fans already enjoy: cooking with beer. “Whether or not you're a grill-master, who doesn't enjoy a beer and crisps as a summer snack?” asked Ann Legan, VP of Marketing, Miller Family of Brands. “We know fans already infuse Miller Lite's iconic flavor into grilled staples, so bringing those same flavors into an ultimate savory snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them.”
Where to find them
Starting in May, the limited-edition Pringles x Miller Lite Beer Can Chicken and Grilled Beer Brat flavors will be available at retailers nationwide, but only while supplies last. Fans eager to taste these summer-ready crisps should act fast to get their hands on the season’s must-have snack.
To find a store near you and keep up with new product drops, visit Pringles.com and follow @Pringles across social platforms for the latest updates.
Snack bold this summer
This partnership isn’t just about satisfying cravings—it’s about celebrating the spirit of summer with two American icons that know how to bring people together. Whether you're prepping for a holiday barbecue, tailgate party, or just a laid-back afternoon with friends, Pringles and Miller Lite have created a snack that captures the essence of summer in every bite.
Don’t miss your chance to experience this unique snack sensation—grab a can and let the flavor of summer begin!