SHERIDAN, WYOMING – Feb. 9, 2025 – With one of the most iconic mustached mascots in the game (Mr. P), Pringles® understands the power of a good mustache. For the biggest snacking and sporting event of the year, Pringles and Mr. P are back with their eighth consecutive Big Game campaign, "Call of the Mustaches," created by FCB New York. This year, they've assembled a star-studded, mustached cast to deliver big flavor to the Big Game.
Mustache Mania: A Star-Studded Cast
This year's Pringles Big Game commercial features actor Adam Brody, facial-haired legends Nick Offerman and James Harden, and Big Game legend Coach Andy Reid. These iconic figures join forces in a whimsical world where a simple call sends mustaches soaring, delivering a truly unforgettable and crave-worthy Pringles experience. Watch the ad HERE.
"With our iconic mascot Mr. P on every can, Pringles has the strongest mustache in the snack aisle," said Sarah Reinecke, Kellanova's U.S. Vice President of Marketing, Salty Snacking. "This year, we're harnessing the power of some of the most legendary mustaches in culture to take our crisps to new heights, literally. Fans everywhere are encouraged to 'Stache Up on their favorite Pringles while watching these glorious 'staches soar on game day and beyond."
The Creative Spark: "Call of the Mustaches"
The commercial captures the magical migration of mustaches as they answer Mr. P's call, embarking on a quest to replenish game day Pringles supplies. Adam Brody discovers the consequences of a Pringles craving, while Nick Offerman, James Harden, and Andy Reid are featured in their element as their mustaches contribute to a crucial snacking rescue. "Call of the Mustaches" demonstrates that Pringles brings more than just a snack – it makes a snacking statement.
"You can set your watch to it. Every year, when people all over the country have exhausted their precious supply of game day Pringles, the mustaches heed the call of Mr. P and take flight. We at FCB were incredibly fortunate to have our cameras ready to capture that magical migration for the world to witness and delight in – and laugh at," said Michael Aimette, FCB New York's Chief Creative Officer.
The Big Reveal and Beyond
Following a teaser campaign featuring mustached silhouettes, fans correctly guessed some of the stars involved. The final reveal showcased Andy Reid, adding an exciting surprise for football fans.
"I know there are some things that everybody wants more of, like mustaches and snacks," said Adam Brody. "It was so fun to work alongside some of the most iconic mustaches in the game – Nick, James, Andy, Mr. Potato Head and Mr. P."
A Multi-Platform Campaign
The :30 second spot will air during the end of the second quarter. The campaign extends beyond the ad with a comprehensive strategy encompassing PR, digital, retail marketing, influencer collaborations, and social media engagement, all centered around the "mustache" theme. Pringles also partnered with creators like Wishbone Kitchen founder and private chef, Meredith Hayden, and celebrity barber and entrepreneur, Victor Fontanez of @VicBlends, to build anticipation leading up to the Big Game.
New and Returning Flavors
Pringles is also introducing new and returning game day-inspired flavors. New Pringles Loaded Potato Skins and the returning Pringles 7-Layer Dip will be available in late February, followed by new Pringles x Miller Lite Beer Can Chicken in May. Visit Pringles.com for store locations and flavor updates.
'Stache Up for Game Day
Avoid a game day snack emergency! 'Stache Up on your favorite Pringles for your Big Game watch party and beyond. Follow @Pringles, #Pringles, and the star-studded cast on social media for more mustached moments leading up to the Big Game, and tune in on Feb. 9 to catch the ad live.
About Kellanova
Kellanova (NYSE: K) is a global leader in snacking, international cereal and noodles, and North America frozen foods, with brands like Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special1 K®, and Coco Pops®. Kellanova's vision is to become the world's best-performing snacks-led powerhouse. In 2023, Kellanova's net sales reached $13 billion. Kellanova is committed to creating better days and ensuring equitable food access, focusing on hunger, sustainability, wellbeing, and equity, diversity & inclusion. Their goal is to create Better Days for 4 billion people by 2030.
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