SHERIDAN, WYOMING – Jan. 15, 2025 – The wine industry is at a crossroads, facing economic challenges and shifting consumer behaviors. The ProWein Business Report 2025 provides valuable insights into these challenges and offers potential solutions for the wine industry to adapt and thrive.
A Comprehensive Analysis of the Wine Industry
Commissioned by ProWein, the world's leading trade fair for wines and spirits, Geisenheim University conducted a survey of over 1,300 wine industry experts from more than 30 countries. This comprehensive report provides a detailed overview of the current state of the industry and identifies key trends and challenges.
Key Challenges and Opportunities
The ProWein Business Report 2025 highlights the following key challenges and opportunities for the wine industry:
- Economic Crisis: The ongoing economic crisis continues to impact the wine industry, with rising costs and inflation affecting both producers and consumers.
- Changing Consumer Preferences: Consumer preferences are rapidly evolving, with younger generations seeking new and innovative wine experiences.
- Sustainability: Sustainability is becoming increasingly important for consumers, who are looking for wines produced with environmentally and socially responsible practices.
- Digitalization: The digital transformation is reshaping the wine industry, offering new opportunities for marketing, sales, and communication.
Expert Insights and Recommendations
The report emphasizes the need for the wine industry to adapt to these challenges and embrace new opportunities. It highlights the importance of innovation, communication, and sustainability in ensuring the continued success of the wine sector.
"The wine industry is at a key turning point. While the worst impacts of rising costs for producers seem to have been overcome in most countries, producers and wine merchants now face the challenge of adapting to rapidly changing consumer preferences," explains Prof. Simone Loose, Head of the Institute for Wine and Beverage Business at Geisenheim University.
"The development of new products and innovative communication strategies will decide whether wine remains competitive versus other beverages. It is important for the sector's value creation to continue conveying the benefits of premium products to both today's and tomorrow's generation of consumers."
ProWein Business Report: A Global Perspective
In addition to the global report, ProWein will also release regional reports throughout the year, focusing on key wine markets in Asia and South America. These reports will provide valuable insights into the unique challenges and opportunities facing these regions.
"We look forward to sharing these global market perspectives during the year, allowing us to supply the sector with further important information. Especially in such challenging times it is of paramount importance to provide as much support as possible," says Peter Schmitz, Director of ProWein.
Access the ProWein Business Report 2025
The detailed results of the ProWein Business Report 2025 can be accessed on the ProWein website. The report provides valuable insights and recommendations for navigating the future of the wine industry.
ProSpirits Business Survey
For the first time, ProWein and ProSpirits have commissioned a separate survey for the spirits segment. The ProSpirits Business Survey will be published in February and presented at ProWein as part of the new Business Forum.
ProWein Business Forum
The ProWein Business Forum, held on all three days of ProWein in Düsseldorf, will address key industry issues from the ProWein Business Report and provide a platform for discussion and knowledge sharing.
Stay Informed with ProWein
ProWein is committed to providing the wine and spirits industry with valuable insights and support. Stay informed about the latest trends and challenges by visiting the ProWein website and attending ProWein events.