SHERIDAN, WYOMING – Feb. 24, 2025 – ProWein, the premier international trade fair for wines and spirits, is set to revolutionize networking with the debut of its new digital matchmaking tool, "Fair Match." This innovative platform aims to streamline connections between trade visitors and exhibitors, ensuring a more efficient and productive trade fair experience.
Introducing Fair Match: A New Era of Trade Fair Networking
"Fair Match" is designed to facilitate targeted connections, allowing participants to selectively engage with potential business partners. As stated by Andreas Wiese, "Fair Match is an innovative matchmaking tool offered by ProWein. It enables trade visitors and exhibitors to connect with each other selectively and optimises trade fair visits by proposing personalised contacts, making appointments and providing an intuitive chat functionality."
Key Features and Functionalities
The platform offers a suite of features designed to optimize trade fair participation. Users can save contacts, schedule appointments directly through the platform, and engage in real-time conversations via an integrated chat function within the ProWein App. Furthermore, "Fair Match" enables users to search and filter exhibitors, products, sectors, and professional positions, ensuring they connect with the most relevant contacts.
Strategic Benefits for Trade Visitors and Exhibitors
"ProWein is the most important meeting point for the international wine and spirits industry. To make networking between trade visitors and exhibitors even easier and more efficient, ProWein will deploy the digital match-making tool Fair Match for the first time," explains a spokesperson for ProWein. "With this innovative application on the ProWein Portal and in the ProWein App participants can start a selective search and enter into contact directly. Based on trade visitors’ interests and the products offered by the exhibitors matching contacts are recommended. Fair Match aims to make a visit to the trade fair even more rewarding."
Focus on User-Friendly Design
A core principle behind "Fair Match" is its user-friendly design. Registration on the trade fair website automatically grants access to the tool, eliminating the need for duplicate registration. Users can create detailed profiles, specifying their interests, product offerings, and industry affiliations to receive highly relevant match recommendations.
Expanding Digital Innovation
"Digitalisation is what makes or breaks the success of trade fairs these days. With Fair Match we have created an innovative platform that makes it possible for trade visitors and exhibitors to make contact selectively. This means they will find it easier to meet the right business partners, discover relevant products and make their trade fair visit even more efficient,” explains Peter Schmitz, Director of ProWein.
Following its debut at ProWein 2025, Messe Düsseldorf plans to extend the "Fair Match" platform to other trade fairs within its portfolio.
ProWein 2025: Discover the Taste of Tomorrow
ProWein 2025, themed "Discover the Taste of Tomorrow," will showcase the global spectrum of wines and spirits, featuring exhibitors from over 60 nations. The event will take place from March 16 to 18, 2025. ProWein exclusively caters to trade visitors from the retail and hospitality sectors.
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