SHERIDAN, WYOMING – July 10, 2024 – Iconic entertainer and entrepreneur Snoop Dogg, in collaboration with Treasury Wine Estates' (TWE) 19 Crimes brand, is set to redefine the ready-to-drink (RTD) cocktail category with the launch of Cali Cocktails. Drawing inspiration from Snoop Dogg's signature laid-back California lifestyle, these new canned cocktails are poised to elevate summer celebrations nationwide.
Cali Cocktails come in two vibrant flavors, Smokin' Strawberry Margarita and Long Beach Lemonade, each boasting a unique agave wine base that sets them apart from traditional RTD offerings. The cocktails are lightly carbonated and bottled at 9% ABV, delivering a bold yet refreshing taste experience.
"We are excited to further our successful partnership with Snoop Dogg and introduce another groundbreaking product to the market," said Kris Ann Brady, Vice President of Marketing at 19 Crimes. "19 Crimes has consistently challenged the conventions of the wine industry, and now, alongside Snoop, we aim to disrupt the RTD category."
Cali Cocktails mark the fifth collaboration between Snoop Dogg and 19 Crimes, expanding the brand's popular portfolio of California-themed wines. The launch capitalizes on the growing consumer demand for convenient, high-quality RTD cocktails, particularly during the summer months when outdoor gatherings and on-the-go consumption are prevalent.
"Crafting the perfect Cali Cocktail took time, but the timing couldn't be better," said Snoop Dogg. "California is more than just a place; it's a state of mind, and these cocktails embody that spirit. Whether you're in Cali or not, this is your chance to raise a glass and toast to the good life."
Cali Cocktails are now available at select retailers nationwide in the United States. Consumers can purchase 335ml cans in 4-packs, with a suggested retail price of $14.99 per pack.
About Cali Cocktails Cali Cocktails is a collaborative effort between Snoop Dogg and 19 Crimes, a brand renowned for its innovative winemaking techniques and rebellious spirit. Inspired by the vibrant culture and flavors of California,Cali Cocktails offer a unique and refreshing take on the RTD cocktail experience.
About Treasury Wine Estates (TWE) Treasury Wine Estates (TWE) is a global leader in the wine industry, boasting a diverse portfolio of over 80 brands from renowned wine regions worldwide. Committed to crafting exceptional wines,TWE continually pushes boundaries and sets new standards for quality and innovation.