SHERIDAN, WYOMING – July 21, 2024 – Trolli, a renowned German confectionery brand specializing in gummy candies, celebrates a legacy of innovation and global expansion spanning over seven decades. Since its inception in 1948, Trolli has consistently pushed the boundaries of confectionery artistry, captivating consumers worldwide with its imaginative shapes, vibrant flavors, and unwavering commitment to quality.
From Humble Beginnings to Global Recognition:
Founded by Willy Mederer, Trolli's journey began with a passion for sweets and a dedication to craftsmanship. The company's early success with peppermint fondant and cream confections laid the foundation for its future growth. In 1975, Herbert Mederer, the current owner, assumed leadership and embarked on a transformative path, introducing the world to the whimsical and playful Trolli brand.
Pioneering Innovation in Confectionery:
Trolli's dedication to innovation is evident in its iconic product portfolio. The "Trolli Originals," launched in 1982, featuring sour apple and peach rings, quickly became a consumer favorite. The brand's creative spirit continued to flourish with the introduction of the quirky "Wurrlis" gummy worms and the globally recognized Trolli Burger. These imaginative creations, coupled with a commitment to using high-quality ingredients and developing unique flavor profiles, have solidified Trolli's position as a leader in the confectionery industry.
A Global Phenomenon:
Today, Trolli's gummy candies are enjoyed in over 80 countries, a testament to the brand's universal appeal. The company's state-of-the-art production facilities in Germany, Spain and China ensure that Trolli's delectable treats are readily available to consumers worldwide.
A Bright Future Fueled by Passion:
With a workforce of over 2,200 employees globally, Trolli continues to evolve and expand its product offerings. The company's executive leadership team, comprising Robert Mähler (CEO), Sabine Arazi (COO), and Fabrice Brettnacher (CFO), is committed to upholding the brand's legacy of excellence while exploring new avenues for growth and innovation.
A Sweet Tradition Endures:
As Trolli celebrates its rich history, the company remains dedicated to its core values of quality, creativity, and fun. With a steadfast commitment to delivering unparalleled confectionery experiences, Trolli is poised to continue its reign as a beloved and iconic brand for generations to come.