SHERIDAN, WYOMING – May 3, 2025 – Dessert lovers, get ready: Wendy’s is taking their beloved Frosty to delicious new heights with the launch of Frosty Fusions™, and the standout flavor is unlike anything you’ve tasted before. Thanks to a fun and flavor-packed collaboration with Kellanova, the minds behind Pop-Tarts®, fans can now experience the all-new Pop-Tarts® Strawberry Frosty Fusion™ — a bold blend of creamy, cool, and crunchy goodness.
A Flavor Remix You Didn't Know You Needed
This spring, Wendy’s is reimagining the frozen dessert experience by giving its classic Frosty a modern twist. Available nationwide starting May 12, Frosty Fusions™ take the iconic Vanilla or Chocolate Frosty and amp it up with delicious sauces and sweet mix-ins.
The headline grabber? The Pop-Tarts® Strawberry Frosty Fusion™, the first time the nostalgic breakfast treat has officially joined forces with a QSR frozen dessert. The new flavor blends Wendy’s signature Frosty with sweet strawberry sauce and crunchy chunks of Strawberry Pop-Tarts® Crunchy Poppers.
“Fans of both Wendy’s and Pop-Tarts are in for a Crazy Good treat,” said a Kellanova spokesperson. “The new Pop-Tarts® Strawberry Frosty Fusion™ is taking flavor to new places by bringing the instantly recognizable flavor of Strawberry Pop-Tarts to the iconic creamy and smooth Frosty.”
What to Expect from Frosty Fusions™
Frosty Fusions™ give fans more ways to customize their Frosty experience with fun textures and bold flavors. Here are the three crave-worthy creations launching nationwide:
- Pop-Tarts® Strawberry Frosty Fusion™ – Creamy Frosty blended with sweet strawberry sauce and crunchy Pop-Tarts® Crunchy Poppers.
- OREO® Brownie Frosty Fusion™ – Chocolatey Brownie Batter sauce swirled with crunchy OREO® cookie pieces.
- Caramel Crunch Frosty Fusion™ – Sweet caramel sauce paired with crunchy toffee bits.
These new treats promise more than just a sugar rush—they’re about enjoying dessert in a way that feels both nostalgic and totally new.
Where and When to Get Yours
Wendy’s is rolling out the new Frosty Fusions™ nationwide starting May 12, following the April 15 launch of Frosty Swirls™, another exciting dessert option that introduces flavorful new sauces. That means no matter where you are, your local Wendy’s will soon be serving up the ultimate Frosty upgrade.
To find your closest Wendy’s location, visit the Wendy’s Store Finder and prepare to treat yourself to the next generation of dessert.
Dessert Innovation That Hits the Sweet Spot
With this latest collaboration, Kellanova and Wendy’s are proving that there’s still plenty of room to innovate within the world of quick-service desserts. By fusing one of the most iconic frozen treats with one of America’s favorite snack brands, they’ve created something uniquely craveable.
“At Kellanova, we’re always exploring creative ways to reimagine our beloved brands and deliver unexpected experiences to our partners in foodservice,” added the Kellanova spokesperson. “Partnering with Wendy’s to reimagine one of the most iconic treats in the QSR industry is exactly what Pop-Tarts does – challenging conventions to turn everyday moments into something unexpected and fun.”
Ready for Your Sweetest Summer Yet?
Whether you're a longtime Frosty fan or a Pop-Tarts aficionado, this playful mashup is your sign to take a break, cool down, and indulge in something exciting. The Pop-Tarts® Strawberry Frosty Fusion™ isn’t just a dessert — it’s an experience.
Learn more and find your Frosty Fusion™ at https://www.wendys.com.