SHERIDAN, WYOMING – June 3, 2025 – Get ready to treat yourself without compromise—because Planted and Frittenwerk are taking plant-based street food to the next level. Their all-new planted.steak Fries are here to serve up everything you love about indulgent comfort food, with none of the guilt and all of the flavor.
A Plant-Based Feast That’s Big on Flavor and Kind to the Planet
Launching nationwide in all Frittenwerk restaurants on May 21, the planted.steak Fries are a delicious fusion of crispy golden fries, vibrant tomato-avocado-cucumber salad, zesty chimichurri, and a creamy dip of your choice—topped with the star of the show: planted.steak.
This 100% plant-based steak is winning over even the most devoted meat lovers. Made with clean, natural ingredients like soy protein, canola oil, and fermentation cultures, planted.steak delivers juicy texture, rich flavor, and a powerful punch of nutrients—including fiber, iron, and vitamin B12.
Even better? It’s sustainably produced using a unique fermentation process that slashes environmental impact. Compared to conventional beef, it generates up to 97% fewer greenhouse gas emissions and uses 81% less water.
“Gönnung” Just Got Greener—and Tastier
What began in 2014 as a humble fries shop in Düsseldorf-Bilk is now a 44-location street food powerhouse across Germany. Frittenwerk has made a name for itself with creative comfort food like Canadian poutine and a commitment to top-quality ingredients and unforgettable flavors.
By teaming up with the Swiss foodtech company Planted, Frittenwerk introduces a next-level experience for fans of meat and meatless meals alike. The new planted.steak Fries are proof that you can enjoy the best of both worlds—no animals, no compromise, just indulgence with a purpose.
Bold Launch, Bold Message: Free Fries and Feel-Good Vibes
To kick things off with a bang, Planted and Frittenwerk offered 150 free portions of planted.steak Fries on launch day, May 21, between 4:00 and 7:00 p.m., at their popular locations in Berlin Alexanderplatz and Düsseldorf Schadowstraße.
The rollout is backed by a high-impact digital campaign spanning social media and digital screens near Frittenwerk locations, coordinated in partnership with planus media GmbH. The slogans are cheeky, memorable, and totally on brand:
- “Du bist erwachsen, wer soll's dir verbieten?”
- “Das Leben ist zu kurz für Brokkoli mit Reis.”
- “Warum guilty, wenn’s ein Pleasure ist?”
Comfort Food for the Conscious Eater
Whether you’re craving a quick lunch, a post-party pick-me-up, or a satisfying end to your day, the new planted.steak Fries hit the sweet spot. They offer a full-flavored, feel-good indulgence with a clear conscience—and a bold message: great taste and sustainability can absolutely go hand in hand.
Available from May 21, 2025, in all Frittenwerk locations across Germany starting at €9.90.
Learn more at www.frittenwerk.de