SHERIDAN, WYOMING – September 15, 2024 – Messe Düsseldorf, a global leader in trade fair organization, has announced the launch of MEDICARE ASIA, a strategic initiative aimed at consolidating its seven healthcare trade fairs across Asia under a single, unified platform. This landmark development underscores Messe Düsseldorf's commitment to serving the burgeoning medical technology and rehabilitation sectors in the region.
Strategic Expansion in Asia
Marius Berlemann, Chief Operating Officer of Messe Düsseldorf, unveiled MEDICARE ASIA at the joint opening ceremony of MEDICAL FAIR ASIA and MEDICAL MANUFACTURING ASIA in Singapore, two of the most prominent healthcare exhibitions in Southeast Asia. The launch signifies Messe Düsseldorf's ambition to leverage its expertise and establish a robust network of trade fairs across the Asian continent.
"MEDICARE ASIA solidifies our global leadership position in the healthcare trade fair sector," stated Berlemann."Building upon the success of internationally recognized events such as MEDICA, COMPAMED, and REHACARE in Düsseldorf, we are strategically expanding our footprint in Asia to cultivate a powerful interconnected network of trade fairs."
Facilitating Global Market Access
MEDICARE ASIA will serve as a comprehensive platform for healthcare professionals, manufacturers, and suppliers to converge, exchange knowledge, and showcase cutting-edge innovations. The initiative will also provide enhanced access to the Asian market for international companies seeking to expand their reach.
Christian Grosser, Director of Messe Düsseldorf for MEDICA and COMPAMED, emphasized the significance of the Asian market for global growth. "Expansion on a global scale necessitates expansion within Asia," he asserted."MEDICARE ASIA strategically positions us to attract a greater number of innovators and emerging players from the Asian medtech landscape to Düsseldorf, thereby showcasing the full spectrum of the global market."
Capitalizing on Healthcare Sector Growth
Messe Düsseldorf has been actively involved in shaping the Asian trade fair industry for several decades. The company currently organizes 53 of its 81 trade fairs outside Düsseldorf in Asia, with plans for further expansion. The healthcare sector, characterized by a burgeoning population, rising affluence, and increasing demand for healthcare services,presents a particularly promising avenue for growth in Asia.
Shirley Lim, Portfolio Director of MEDICARE ASIA, elucidated the advantages of this network. "The demand for healthcare services is escalating throughout Asia, while the importance of care and inclusivity is also on the rise," she noted. "We provide the marketplaces to address this demand and advance these crucial issues. With MEDICARE ASIA,we will continue to develop and expand this portfolio."
Strategic Partnerships and Future Outlook
The collaboration between GITEX, the world's largest technology and start-up trade fair in Dubai, and MEDICAL FAIR ASIA and MEDICAL FAIR THAILAND exemplifies the initial successes of MEDICARE ASIA. This partnership will foster synergies between the technology and healthcare sectors, facilitating knowledge exchange and opening new avenues for collaboration.
MEDICARE ASIA represents a significant milestone for Messe Düsseldorf and the healthcare industry in Asia. This unified platform is poised to generate novel business opportunities, stimulate innovation, and contribute to the ongoing growth and development of the healthcare sector throughout the region.
About Messe Düsseldorf Group
Messe Düsseldorf is a globally recognized trade fair organizer, hosting approximately 40 trade fairs, including 20 world-leading events, at its expansive 613,000 square meter exhibition center. The company's diverse portfolio encompasses various industries, including machinery, plants, and equipment; retail, trade, and services; health and medical technology; lifestyle and beauty; leisure; and mobility.
About Messe Düsseldorf for Asia
Messe Düsseldorf for Asia (MDfA) serves as the regional hub, integrating Messe Düsseldorf's five Asian subsidiaries into a cohesive and centrally coordinated network. This streamlined structure aims to foster accelerated growth in Asia and generate positive feedback loops for the company's flagship global trade fairs held in Düsseldorf.
For further information about MDfA, please visit www.md-for-asia.com.