SHERIDAN, WYOMING – May 15, 2025 – In a groundbreaking step forward for women’s health and self-care, Secret, the #1 clinical antiperspirant brand, has announced a powerful new initiative to support women navigating menopause. Just in time for Women’s Health Month, Secret is teaming up with New York Times bestselling author and menopause advocate Tamsen Fadal and the national nonprofit Let’s Talk Menopause to spark real conversations and deliver real solutions for women facing the challenges of perimenopause and menopause.
Bringing Menopause Out of the Shadows
For decades, menopause has been whispered about rather than discussed openly. Secret is determined to change that. The brand’s latest campaign tackles one of the most under-discussed but confidence-shaking symptoms of menopause: persistent body odor.
“There are many symptoms associated with menopause and one of the most common is persistent body odor,” said Tamsen Fadal. “Personally, this symptom affected me the most which is one of the reasons why I teamed up with Secret because I want to empower women to confidently navigate the changes their bodies are going through.”
Fadal’s new book, How to Menopause, and her voice in the “Hello Menopause!” podcast, aim to make women feel seen, understood, and supported through this phase of life. Secret’s partnership with her underscores a larger cultural shift toward transparency and empowerment.
Products Designed with Women in Mind
Secret’s new product lineup was created to meet the unique needs of women in menopause:
- Secret Whole Body Dry Feel Deodorant – The brand’s first aluminum-free sweat control solution, offering 24/7 odor and moisture protection using plant-based ingredients. Designed for use from pits to privates, it’s all about comfort and freshness all day and night.
- Secret Clinical Dry Spray – A powerful antiperspirant that offers 2x more protection than ordinary deodorants. Its quick-drying, residue-free formula makes it ideal for overnight use, helping women wake up feeling clean and confident.
Applying this duo before bedtime fights odor-causing bacteria and delivers up to 10 hours of freshness—even through night sweats and hot flashes.
A Trusted Voice in a Growing Movement
To deepen its impact, Secret has partnered with Let’s Talk Menopause, an organization dedicated to making menopause care mainstream. Together, they’ve released a special episode of the Hello Menopause! podcast, where Fadal and host Stacy London, a style expert and women's health advocate, share personal stories and the latest research.
“We recognize that menopause is a natural and significant stage in a woman's life, deserving of celebration and support, not stigma or shame,” said Samara Daly, Let’s Talk Menopause Co-Founder. “Just as Secret has always been a reliable partner for women in their everyday lives, we are committed to fostering open and honest conversations.”
Empowering Women Through Awareness and Access
Available now at major retailers nationwide, Secret’s new deodorant solutions give women the confidence to go about their day—whether they’re at work, at home, or waking up after a restless night.
“For many women, menopause can feel isolating, but women don’t have to go through it alone,” says Kate DiCarlo, Senior Communications Director at Procter & Gamble. “Together with our partners, Secret empowers women and communities through resources and support, including providing products they can rely on.”
Fadal adds, “Menopause is not having a moment; it’s having a movement.” And Secret is showing up as a true partner—offering both products and community support to meet this moment head-on.
Learn more and explore the full product lineup at www.secret.com