SHERIDAN, WYOMING – October 21, 2024 - Applications are now open for permanent make-up artists to participate in the "Permanent Beauty Masters 2025" competition. This highly professional and independent PMU competition will be held on Saturday, March 29, 2025, at BEAUTY DÜSSELDORF, the leading event for beauty professionals in cosmetics, nails, lashes, pedicure, and wellness.
"Our Competition provides permanent make-up artists from all over the world with a unique stage for presenting their art in four demanding categories. I'm especially delighted to now have two nomination phases enabling us to encourage talents to present themselves at the biggest event of the industry," says Olga Hendricks from the OH-ACADEMY, which will again be in charge of the conceptual design of the Competition and the PMU lecture program.
Technical Precision and Artistic Skills
Each category requires the highest precision and creativity, from skillful volume lips to subtle powder brows.
- "Volume Lips": This category focuses on enhancing the lips' natural shape to appear full and uniform without visible contours. Special attention is given to the Cupid's bow to add fullness and definition.
- "Shaded Eyeliner": This technique requires fine shading of the eyeliner, starting with a denser eyelash line to create a delicate, symmetrical look that adds depth and definition to the eyes.
- "Powder Brows": Using a special powder technique, the natural shape of the eyebrow is precisely reproduced without hard contours. Missing hairs or gaps are concealed, and brows appear thicker without pigmenting individual hairs. The pigment shade and saturation should match the natural hair color, giving the appearance of a healed result.
- "Hair Stroke Brows": This advanced technique involves drawing fine hairs with a PMU device to create a realistic eyebrow with individual hairs visible in a natural growth direction. Microblading is excluded.
Two Nomination Phases
This year, for the first time, there will be two nomination phases. The first deadline for submissions is November 30, 2024, after which the jury will shortlist the top five contestants in each category, guaranteeing them a place in the finals. The second submission phase closes on January 19, 2025, where five additional finalists in each category will be nominated.
These finalists will showcase their skills live on their models in front of an audience in the Permanent BEAUTY Live Zone on day two of BEAUTY DÜSSELDORF. A hygiene jury will ensure compliance with all hygiene regulations and the use of REACH-compliant products.
The expert jury, comprising experienced industry professionals, will select the winners after the models have been styled, guaranteeing a show full of excitement and emotions.
How to Participate
All permanent make-up artists aged 18 or older who have completed their training are eligible to participate.
For more information on registration and terms of participation, please visit www.beauty-duesseldorf.com/permanent