When the world's leading medical trade fair MEDICA and the international trade fair for suppliers to the medical technology industry, COMPAMED, return to the Düsseldorf exhibition halls from 15 to 18 November 2021 in a presence format, the events will once again reach the level of the years before the pandemic with their country diversity of exhibitor participation and thus underline their globally prominent positions. The approx. 2,500 exhibitors at MEDICA 2021 and more than 400 exhibitors at COMPAMED come from a total of 70 nations.
After Germany with around 550 exhibitors (MEDICA + COMPAMED), a particularly large number of companies from North America have also placed their bookings. More than 300 exhibitors will present their latest medical technology and medical product solutions to trade visitors from all sectors of the healthcare industry in mid-November. In addition to the individual exhibitors, North American suppliers are also participating in three US and one Canadian pavilion, which are supported by the respective government agencies.
The North American commitment to MEDICA and COMPAMED is not surprising. In order to secure their global market leadership (approx. 40 percent market share; sources: EvaluateMedTech, SPECTARIS, BVMed), medical technology suppliers from the USA and Canada are seeking market access across all national borders.
"MEDICA is the world's premier medical device trade show, and the United States is proud to be a strong and consistent partner. For more than 40 years, U.S. medical device exporters have come to MEDICA to showcase new technologies and sell their products to the global market. In the last ten years, there has been incredible growth with over 560 US exhibitors in three USA pavilions and the CEO Center organised by the US Department of Commerce. We are proud to be part of MEDICA's mission to bring the latest healthcare technologies to consumers," says Pauline Kao, Consul General of the USA (Consulate General Düsseldorf).
Silke Ditgen, Trade Representative of the Canadian Trade Commission (based at the Canadian Consulate in Düsseldorf), adds: "MEDICA has been one of the most important platforms for showcasing the Canadian life sciences industry for many years, and we look forward to continuing to support Canadian exhibitors at the show, especially in these challenging times."
"There's no substitute for face-to-face interaction."
Canada's joint stand will feature four of the 13 Canadian companies at MEDICA. Of the 223 US companies at MEDICA, 105 will exhibit in the two US pavilions in Halls 3 (diagnostic equipment) and 16 (laboratory equipment), while 13 of the 63 US exhibitors at COMPAMED will participate in the US pavilion in Hall 14. The US group participations are organised by Messe Düsseldorf North America.
"It is pleasant surprise to see such optimism throughout the industry. The broad consensus is that nothing can replace the valuable face-to-face exchanges that international trade shows like MEDICA and COMPAMED provide. In fact, Messe Düsseldorf North America continues to receive several enquiries each week from American companies inquiring about available exhibition space," said Ryan Klemm, Senior Business Development Manager at Messe Düsseldorf North America.
Positive mood among exhibitors
Exhibiting companies appreciate the opportunity to participate in the world's leading industry platforms.
"3M Medical Materials and Technologies helps healthcare manufacturers design and manufacture more reliable, innovative and feature-rich medical devices. MEDICA has a solidified reputation as one of the most important life sciences trade shows in the world. We see the value of meeting face-to-face with customers and hearing from industry experts at this event," comments Jacquie Urquia, Global Marketing Communications Leader, Medical Materials & Technologies Medical Solutions Division, Healthcare Business at 3M.
Michael Schiffhauer, Vice President, International Trade Development & Field Operations, Enterprise Florida, is also eagerly anticipating the show's run: "For nearly 25 years, Enterprise Florida - the state's economic development agency - has annually organised the Florida Pavilion at MEDICA. As a result, countless Florida companies have successfully introduced their products to the international market and expanded their export activities. MEDICA has never disappointed us and we look forward to being back in November, especially this year.
All exhibitors admitted so far can be searched online with their exhibitor profiles according to various criteria via the "Companies & Products" databases of the industry portals MEDICA.de and COMPAMED.de. The interactive hall plans provide information on the exact stand locations of exhibitors in the individual halls (link: https://www.medica.de/de/interaktiver_hallenplan). Tickets can also already be purchased: following the hybrid event concept of MEDICA and COMPAMED, either as a hybrid ticket for a one-day visit on site and parallel use of the extensive digital services (45 euros) or as a pure digital ticket (without on-site visit/ 30 euros). With the digital ticket, for example, the stage programmes of the expert forums integrated into the events can be followed online via livestream.
All information, including the latest on the hygiene and infection control concept for MEDICA 2021 and COMPAMED 2021, is available online at: https://www.medica-tradefair.com / https://www.compamed-tradefair.com.
Caption: Exhibitors from the USA at MEDICA (c: Contanze Tillmann/ Messe Düsseldorf).