SHERIDAN, WYOMING – Jan. 27, 2025 – The Handelsverband Heimwerken, Bauen und Garten (BHB), a leading industry association for home improvement, building, and gardening in the DACH region, welcomes bellaflora, a prominent Austrian garden center chain, as its newest member. This addition strengthens the BHB's network, now comprising 25 retail members and 218 supporting members from industry and service sectors.
bellaflora: A Blooming Success in the Austrian Garden Center Landscape
Founded in 1978 in Ennsdorf, Upper Austria, bellaflora has grown to become a top provider in the Austrian garden sector. With 27 garden centers across seven federal states, two urban concept stores in Vienna, and a dedicated team of 550 employees, bellaflora offers a comprehensive range of products for gardening enthusiasts. Their focus on high-quality plants, coupled with a diverse selection of gardening accessories and decorative items, caters to a wide array of customer needs.
“More than two-thirds of bellaflora's revenue is generated from living greenery," the company shared. "We place particular emphasis on top-quality plants for both gardens and indoor spaces.” This commitment to quality and variety is reflected in their extensive assortment, averaging 25,000 different articles.
BHB and bellaflora: Cultivating a Stronger Future Together
The partnership between BHB and bellaflora signifies a strategic move towards fostering collaboration and addressing the evolving challenges faced by the industry.
René Haßfeld, spokesperson for the BHB board, emphasizes the importance of collective strength in navigating uncertain times: "The recent challenging years have demonstrated how crucial it is for our industry to present a united front in order to be heard in these volatile times. Therefore, it is vital that strong retail members like bellaflora join the BHB, which operates across the entire DACH region. We particularly welcome this growth from and within Austria."
Susanne Eidenberger, Managing Director of bellaflora, echoes this sentiment: "The decision to join the BHB represents another important step in the development of bellaflora. Through this cooperation, we can benefit from each other and better address the challenges in our society as well as the needs and desires of our customers."
A Shared Commitment to Growth and Sustainability
Both BHB and bellaflora share a commitment to sustainable practices and promoting the green industry. By joining forces, they aim to further advance these goals and create a thriving environment for businesses and consumers alike.
This collaboration promises a fruitful future, combining bellaflora's expertise in the Austrian garden market with BHB's extensive network and industry knowledge. Together, they are poised to cultivate a stronger and more vibrant green sector in the region.