SHERIDAN, WYOMING – November 29, 2024 - The second day of the BHB DIY Retail Congress 2024 continued its exploration of current trends and developments within the home improvement, building, and gardening sectors. With a focus on practical, operational approaches, the event offered seven interactive masterclasses where participants engaged in lively discussions and knowledge sharing.
Celebrating a Lifetime of Achievement
The previous evening set a celebratory tone with the presentation of the DIY Lifetime Award to Hans-Jürgen Herr, a long-standing leader in the barbecue industry. Herr, who played a key role in establishing Weber as a leading brand in the German-speaking market, was recognized for his significant contributions to the industry.
"With his ideas and concepts, he made barbecuing socially acceptable in German-speaking countries and thus decisively advanced the segment for the entire industry," the press release stated.
Masterclasses: Deep Dives into Key Industry Topics
The second day of the congress featured seven masterclasses covering a wide range of relevant topics:
- Product Information Management: Manfred Jürgens from Markant Handels- und Industriewaren-Vermittlungs AG presented the importance of bundled product information in the digital age and showcased new tools like the "Product Wizard" for effective information management.
- Platforms, Brochures, and Retail Media: Experts from IFH Köln explored the evolving landscape of online platforms and retail media, discussing the challenges and opportunities presented by platforms like Temu and TikTok, and highlighting the importance of an integrated approach to media channels.
- E-Commerce Returns: Michael Gerling (EHI Retail Institute) and Ingo Leiner (Hornbach) led a discussion on the challenges of returns in e-commerce, focusing on customer behavior and strategies for optimization. The session also explored sustainable logistics solutions with Andre Kranke from Dachser SE.
- Product Compliance and Sustainability: Professor Thomas Klindt from Noerr law firm provided insights into product liability and product recalls. A panel discussion with Imke Ide (BHB), Alexander Rüeck (Osapiens), Melanie Schittek (OBI), and Oliver Koopmann (Bauhaus) explored transparency and solutions for navigating sustainability regulations.
- Artificial Intelligence in Retail: Dr. Tim Wirtz from the Fraunhofer Institute for Intelligent Analysis and Information Systems presented an overview of AI applications in retail, highlighting both the opportunities and limitations of current AI technologies. Dr. Philipp Hoog from BBE Handelsberatung discussed potential applications of AI in market research, pricing, and augmented reality shopping experiences.
- Cybersecurity in Retail: Experts, including Dr. Thomas Stubbins (Cyber Trust Services), Paul Sester (Hornbach), and Michael Fußeder (Deloitte), discussed the growing threat of cyberattacks in the retail sector and the importance of effective defense strategies.
- Crisis Management and Consulting: Ralf Strehlau and Otmar Franzen from Anxo Management Consulting explored crisis management strategies and the role of consulting in navigating challenging situations, including addressing the skilled labor shortage.
- Digitalization at the Point of Sale: Dirk Mende (NBB) and Ingo Wolter (Regio Baustoffe) discussed the increasing digitalization of the point of sale, highlighting best practices and showcasing innovative solutions like the virtubox showroom, which combines physical and digital experiences.
Cultivating Optimism in Challenging Times
The congress concluded with an inspiring presentation by Dr. Nico Rose, who emphasized the importance of cultivating optimism and self-motivation in the face of challenging economic conditions. Dr. Rose shared practical strategies for managing stress and fostering a positive mindset.
BHB Congress 2025: Looking Ahead
The BHB DIY Retail Congress 2024 provided valuable insights and networking opportunities for industry professionals. The next congress is scheduled for November 26th and 27th, 2025, in Bonn, promising another engaging event for the DIY, building, and gardening sectors.