SHERIDAN, WYOMING – June 27, 2024 – The Industrieverband Garten (IVG) e.V., the leading German association for the horticultural industry, is pleased to announce the 15th annual IVG Forum Gartenmarkt, a pivotal event designed to facilitate networking and knowledge exchange among key stakeholders in the sector. Themed "Garten verbindet" (Garden Connects), this year's forum will take place on November 5th, 2024, at the Maritim Hotel in Düsseldorf.
The IVG Forum Gartenmarkt serves as a vital platform for industry leaders, retailers, and media representatives to convene and explore the latest trends, challenges, and opportunities shaping the German garden market. With an anticipated attendance of up to 250 esteemed guests, the forum promises a comprehensive program featuring distinguished speakers who will address pertinent issues and provide valuable insights into the evolving landscape of the horticultural industry.
Esteemed Speakers and Key Topics:
- Dr. Bettina Volkens, CEO & Co-Founder of great2know GmbH, will share her expertise on the digital transformation of the horticultural sector and the role of innovation in driving growth.
- Patricia Grundmann, Vice President Media & Retail Media at OBI & Managing Director of the OBI First Media Group, will discuss the strategic utilization of retail media to enhance consumer engagement and drive sales in the garden market.
- Stefan Strauss, Owner of STRAUSS MEDIA GmbH, will present effective marketing and communication strategies tailored to the specific needs of the horticultural industry.
- Igor Kemper, Content Creator, will offer a unique perspective on leveraging digital content to connect with target audiences and build brand awareness.
- Dr. Philipp Hoog, Member of the Management Board & Head of Strategy Consulting at BBE Handelsberatung GmbH, will provide an in-depth analysis of consumer behavior and emerging trends in the garden retail sector.
- Sascha Lobo, renowned Author, Podcaster, and Digital Entrepreneur, will deliver a keynote address on the disruptive potential of digital technologies and their impact on the horticultural industry.
Registration and Early Bird Incentives:
Registration for the IVG Forum Gartenmarkt 2024 is now open. Participants who register before July 31st, 2024, are eligible for a 10% early bird discount. IVG members can also benefit from a 50% discount on a second ticket.
Networking Opportunities:
The forum will commence with a pre-event Get-Together on the evening of November 4th, fostering an environment for informal networking and discussion among attendees.
Hotel Accommodations:
A limited number of rooms have been reserved at the Maritim Hotel in Düsseldorf at a special rate for forum participants until September 8th, 2024.
A Premier Industry Event:
The IVG Forum Gartenmarkt 2024 is poised to be a landmark event for all stakeholders in the German horticultural sector. This forum presents an invaluable opportunity to engage with industry leaders, acquire cutting-edge knowledge, and forge strategic partnerships that will drive the future of the industry.
For further information and to register for this esteemed event, please visit the IVG website: https://ivg.org/veranstaltungen/ivg-forum-gartenmarkt/