SHERIDAN, WYOMING – June 25, 2024 – In a significant stride towards a more sustainable future, Vescom, a global leader in interior design materials, has unveiled Purefin – a revolutionary embossed wallcovering crafted entirely from olefin. This European-first innovation is set to transform the way we approach interior design by seamlessly blending environmental responsibility with exceptional style and performance.
Purefin stands as a testament to Vescom's commitment to sustainable materialogy. As a PVC-free wallcovering, it eliminates the need for harmful chemicals like plasticisers and chlorine, significantly reducing its ecological footprint. Additionally, its low VOC emissions contribute to improved indoor air quality, creating healthier and more comfortable spaces for occupants.
But Purefin is not just about sustainability. It is also a design marvel, boasting two unique embossed patterns that celebrate the textures found in nature. The "Lynn" design, with its linen-like cross-hatched texture, pays homage to traditional plant-based weaving materials such as flax and rattan, exuding a quiet elegance that complements various interior styles.
On the other hand, the "Concreed" design captures the raw beauty of concrete and clay, its linear embossment and irregularities evoking the rugged charm of natural landscapes. This pattern adds a touch of understated sophistication to any space, creating a calming and grounding atmosphere.
Purefin's durability is equally impressive. The inherent strength of olefin makes it highly resistant to wear and tear, ensuring the wallcovering maintains its pristine appearance even in high-traffic areas. This makes it an excellent choice for commercial spaces like hotels, offices, and healthcare facilities, where longevity and performance are paramount.
With Purefin, Vescom offers a compelling solution for those seeking to create aesthetically pleasing, healthy, and environmentally responsible interiors. This innovative wallcovering exemplifies the company's dedication to developing materials that not only meet the demands of modern design but also contribute to a more sustainable future.
To experience the unique texture and beauty of Purefin firsthand, Vescom is offering free sample packs featuring both designs in a curated selection of colors. This allows architects, designers, and homeowners to explore the possibilities and discover how Purefin can transform their spaces into havens of style and sustainability.