United States

Bohemia, N.Y. – September 18, 2026 -- Vitafusion has launched Vital NMN Gummies, a Tropical Glow-flavored supplement delivering 300 mg of Vital NMN Bioactive Nucleotide per day to support NAD+ levels, cellular health and vitality.

The product marks the brand's first major innovation since joining the Piping Rock Health Products family and arrives alongside a TikTok-first marketing push called "Aging? Love It."

NMN targets NAD+ decline linked to aging

NMN acts as a precursor to NAD+, a molecule found in nearly every cell that plays a role in cellular energy production. NAD+ levels naturally decline with age, and NMN has become a widely discussed ingredient among wellness consumers seeking to address that drop.

New Century, Kan. – September 18, 2026 -- As homeowners winterize furnaces, gutters and vehicles, Morgan's Repellent is urging property owners to add rodent prevention to the fall checklist, warning that most standard homeowners insurance policies do not cover rodent damage.

The University of Minnesota Extension has reported an uptick in mouse and squirrel activity as fall approaches, noting that mice seek warm, safe spaces in sheds, garages, campers and homes. Because pest infestations are typically treated as preventable property-maintenance issues rather than covered losses, the financial risk falls on homeowners once rodents establish themselves.

Garland, Texas – September 18, 2026 -- Massimo Group has launched the Mini Truck, a two-passenger recreational go-kart with retro pickup styling, built exclusively for Tractor Supply Company ahead of the 2026 holiday season.

The Mini Truck runs on a 125cc four-stroke engine with reverse gear

The vehicle uses a three-speed transmission with reverse, an upgraded digital display, and LED lighting throughout, including rear lights. It seats two people in individual seats, with an adjustable driver's seat, and is designed for riders 16 and older.

The model builds on Massimo's existing Mini 125 platform

Rather than a wholly new product, the Mini Truck reworks the design of Massimo's established Mini 125 go-kart line into a compact-truck aesthetic. Massimo Group CEO Quenton Petersen said the company wanted to give Tractor Supply customers "something that feels new, fun and immediately recognizable" for the holiday shopping period.

New York – September 18, 2026 -- ENGWE has launched Eagle, its first electric dirt bike, priced at $899 against a $1,199 MSRP, with the first 300 orders receiving a $276 riding kit that includes gloves, knee pads, goggles and a U-lock.

The bike marks ENGWE's move beyond commuter e-bikes into off-road recreation, aimed at riders looking to explore trails rather than pavement.

A 14-year-old with Tourette syndrome becomes the face of the launch

ENGWE named Carter Metcalfe, 14, as Eagle's product ambassador. Metcalfe, who has Tourette syndrome, has said mountain biking gave him confidence and a way to express himself as he faced challenges growing up. He now shares his story to encourage other young riders to take on new challenges.

Beverly Hills, Calif. – September 18, 2026 -- Beverage entrepreneur Lance Collins has launched ZenWTR, a vapor-distilled alkaline water brand with a pH of 9.5, now sold at Whole Foods Market, Walmart, Amazon, QuikTrip, Kwik Trip, Bristol Farms and Erewhon, with H-E-B locations adding it starting October 5.

Collins, who previously founded FUZE, NOS, BODYARMOR and CORE Hydration, built ZenWTR through vapor distillation followed by ionization via electrolysis to hit the 9.5 pH mark. A proprietary blend of calcium, potassium and magnesium is added afterward for taste.

The flagship bottle is made entirely from recycled ocean-bound plastic

ZenWTR's signature 20-ounce bottle uses 100% recycled, certified ocean-bound plastic collected from coastal areas with limited recycling infrastructure. The company says this approach creates income opportunities for local collectors while diverting material from the ocean.

Seattle – September 18, 2026 -- Renters across the United States are paying $1,066 less per month than typical home buyers, according to Zillow's latest Rental Market Report, with the gap holding in all 50 largest U.S. metros.

Typical rent sits at $1,948 versus a $3,014 mortgage payment

The Zillow Observed Rent Index puts typical U.S. rent at $1,948 a month, while the typical new home buyer's monthly payment -- including taxes and insurance -- totals $3,014. That works out to $12,792 a year in savings for renters, a gap Zillow says has widened as mortgage costs rose $140 over the past six months, more than four times the $32 increase in typical rent over the same period.

Carlsbad – September 18, 2026 -- Arlo Technologies has launched Arlo Secure 7, a software update that adds AI-driven threat detection and automatic video summaries to its home security cameras, rolling out to subscribers over the next month.

Threat Assessment flags break-ins and fires within seconds

The new Threat Assessment feature scans camera footage to distinguish real emergencies -- break-ins, fire, armed threats, or theft -- from routine activity. When it detects a high-risk event, the system automatically responds, turning on a camera's siren or spotlight, sending urgent alerts that override Mute and do-not-disturb settings, or escalating the situation to a live Safety Agent for possible emergency dispatch. Arlo says the feature is designed to trigger action within seconds of an event being detected.

Tulsa – September 18, 2026 -- Tulsa-area homeowners facing triple-digit September heat followed by sudden cold fronts can cut utility bills using smart thermostats, according to Quality Heating, Cooling, Plumbing & Electric, a home services company based in Glenpool, Oklahoma.

Oklahoma electricity costs have climbed 26.9% in five years

Average residential electricity costs in Oklahoma have risen 26.9% over the past five years, according to Energy Factbook and U.S. Energy Information Administration data. That increase has made energy efficiency a bigger priority for households managing fall's unpredictable temperature swings.

September 18, 2026 – Appleton, WI – -- Natural Grocers is opening a new store in Appleton, Wisconsin, on Sept. 30, giving the first 150 customers mystery gift cards worth $5 to $500 and the first 500 shoppers a free hand-crafted Ecuadorian drawstring backpack normally valued at $30.

The good4u Crew will kick off the day at 8:15 a.m. with a $2,500 donation to Feeding America Eastern Wisconsin, followed by a ribbon-cutting with the Fox City Chamber. Doors open at 8:27 a.m.

A prize wheel and sweepstakes run through mid-October

Shoppers can spin a prize wheel between noon and 5 p.m. on opening day. From Sept. 30 through Oct. 14, customers can enter a sweepstakes for prizes including a $1,400 Aventon e-bike and a $500 Natural Grocers gift card, with entry forms available in-store.

Miami – September 18, 2026 -- Protein bar brand TRUBAR and matcha café chain Cha Cha Matcha have launched a joint collaboration bringing a new limited-edition matcha protein bar, a custom café drink and a protein-boosted cold foam to stores and select café locations.

The Love You So Cha Cha Matcha bar pairs white chocolate with matcha notes.